Больше информации по резюме будет доступно после регистрации
ЗарегистрироватьсяWas a week ago
Female, 39 years, born on 28 July 1986
Moscow, not willing to relocate, prepared for business trips
Marketing manager
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 19 years 3 months
June 2016 — currently
9 years 11 months
LLC Canon Russia
B2B customer&channel marketing professional
* Supporting development of go-to-market approach for each channel in terms of specific propositions and tools - work closely with Product Management and Channels
* Searching, analysing and determining marketing promotions/event ;
* Communicating value propositions and promoting sales tools by segment/channel to channel ;
* Responsible for providing feedback to CEL ;
* Development of the promotions strategy through strategic/PE promotional activities. ;
* Planning, controlling and overseeing marketing budget ;
* Co-marketing campaigns with partners and distributors ;
* Case Study (Successes Cases) creation ,
April 2016 — May 2016
2 months
Vaillant Group
Senior marketing specialist
Department of marketing, planning and business development
Senior marketing specialist
Key responsibilities:
* Responsible for Central Federal Region for both Premium and Middle segment Brands ;
* Working in close collaboration with Sales channels on Marketing Activity plan development for direct and indirect channels ;
* Marketing research and customers' demand analysis ;
* Developing and implementing a cost-effective marketing mix, including brands and product communication: B2B and B2C advertising ;
* Printing materials, POS materials, catalogue production ;
* PR communication. ;
* Developing the programme of showrooms and shop-in-shops opening together with B2B Partners to increase retail sales and brand awareness of Premium and Middle segment Brands and efficiency analysis ;
* Head of Advisory Board ;
* Responsible for determining marketing tools/methods to maximize the results of Dealer and Direct sales channels in Central Federal Region for Premium and Middle segment Brands ;
* Organising and hold B2B and B2C Events & Exhibitions for Premium and Middle segment Brands ;
* Developing B2B and B2C product literature for Premium and Middle segment Brands ;
* Taking active part in partner support programs review and optimization for Premium and Middle segment Brands. ;
* Managing and coordinate annual B2B marketing budgeting process for Premium and Middle segment Brands ;
June 2013 — April 2016
2 years 11 months
Vaillant Group
Marketing Specialist
LLC ``Vaillant Group Rus''
Marketing Department
Key responsibilities
* Responsible for Premium Brand Vaillant ;
* Proactive Premium Brand development in Russia and Kazakhstan ;
* Working in close collaboration with Sales channels on Marketing Activity Plan ;
* Developing and implementing a cost-effective marketing mix, including Premium Brand and Premium products communication ;
* B2B and B2C advertising ;
* Production of print, souvenirs and POS materials, ;
* Web communication ;
* Developing B2B and B2C product literature for Premium Brand ;
* Taking active part in partner support programs review and optimization for Premium and Middle segment Brands. ;
* Managing and coordinate annual B2B marketing budgeting process for Premium and Middle segment Brands ;
* Developing, controlling and analyse partner support programmes (co-marketing activities) ;
* Managing and coordinate B2B marketing budgeting process for Premium Brand ;
June 2012 — June 2013
1 year 1 month
Vaillant Group
Logistic Specialist
Supply and chain department
Logistic Specialist
Key responsibilities:
* Communication with B2B customers (distributors and service centers) on product availability in the Wearhouse, terms of delivery and payment ;
* Sales contacts registration with B2B customers ;
* Invoicing, shipment organization and execution of the relevant documents ;
* Controlling reclamation and compensation
* Sales team support on product availability ,
July 2011 — June 2012
1 year
Vaillant Group
Administrator
Finance&Administrative Department
Administrator
Key responsibilities:
* Supporting General Director ;
* Supporting Sales team on business trips (hotels&air tickets booking, visas issues) ;
* Coordinating office events, ordering and buying good for office ;
* Operation of internal telephone station, front-door desk
June 2010 — October 2010
5 months
Ellis Island
Administrator
Key responsibilities:
* Welcoming visitors ;
* Providing efficient service to visitors of the restaurant ;
* Monitoring and managing the line stream ;
* Managing and solving customer claims ,
June 2006 — June 2010
4 years 1 month
Mostranssklad
Secretary
Key responsibilities:
* Operation of internal telephone station, front-door desk ;
* Documents workflow ;
* Coordinating office events, ordering and buying good for office
Skills
Skill proficiency levels
About me
Result oriented, creative, initiative, responsible, self-motivated, quick learner, capable of working independently and as a «team–player», easy–going, organized, capable of managing projects
Higher education
2016
Higher education
International higher school of brand management and marketing (Mini MBA)
Brand-management, Brand-management
2011
Higher education
Foreign Language, Foreign Language
Languages
Professional development, courses
2019
"Public speaking” training course
Public presentation school by Natalia Kozelkova, Public presentation
2019
"Public speaking” training course
MGIMO University
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
