Managing 3 major accounts: BMW - digital strategy, creative and production; CRM and lead generation, direct and e-mail marketing, web-site support and development, creative digital campaigns, dealers' communication, dealer digital toolkits etc. Achievements: business enlarged by 1/3, new inter-agency collaboration procedure set-up, relationship with the client brought to the next level. Novartis - global network relationship enhanced, client relationship improved, marketing expertise of the agency brought to next level, new business won. Microsoft - 6 pitches won, unprecedented national campaign created bringing more than 20% sales growth, revenue of the account 15% above plan, agency scorecard improved, network relationship activated, strategic expertise of the agency strengthened.

Re-launching a network digital and BTL agency on the Russian market. Dealing with international and local clients. Working with outsource and in-house resources, managing complex projects, strategic planning and client service. Clients: Novartis (global), Corny (won in pitch), Schwartau, BAT, Vittel, Tikkurila. Left the start-up due to absence of pre-agreed investment.

Client: Tele2 (intl mobile operator www.tele2.com ). Markets: Russia (34 active regions), Croatia, Latvia, Estonia, new markets. Best cases: Tele2 Baltics relaunch: Relaunch of telecom brand Tele2 in the Baltic countries. Research, choice of a test-market (Latvia), new communication strategy, creative development, TV production (4 Image TVCs, 6 tactical), 3-staged large-scale launch campaign (TV, guerilla marketing, ambient media, BTL, shops redesign, POS, participation in creating of a new global brand book). Key contact person – Head of Communications Marketing of Tele2 Europe as well as local marketing team. Business results – positive brand perception shift (main KPIs went up 2 times more than planned), 3 times sales volume growth, perception of the campaign as one of the main events in the Latvian society. Worldwide buzz around the campaign, free PR due to provocative guerilla actions. Awards: Kiev festival – gold and Bronze, EIFFIE brand of the Year. Russia – strategic planning, management of account team, TV-production (3-5 shooting projects simultaneously), substantial amount of coordination work as on any telecom client. Croatia – strategy/creative/TV-production. New markets – research, different concepts testing. 08.2008 – 05.09 Independent marcom consultant (branding, strategic planning, TV production). The best case: Start-up project in CIS. Implemented together with IMA-group. Goal: opening full-service marcom agency abroad within a framework of a larger media holding (TV-channels, newspapers, Internet etc). During the period my responsibilities were to handle extensive market research, to build-up relationship on a new market, to win new business and prepare the basis for further business development. Achievements: 5 pitches won from scratch (including research, brand building, brand book development, communication strategy, PR-strategy, PR projects implementation). Investment into this business has been frozen due to crisis. However the results are higher than expected from the pov of the Clients. Recommendations from the board of directors available. Recommendations from the Client available

Handling Accounts for International and Local clients. Organization of the work of the account group (2 Account Managers, 2 AEs) COCA-COLA: Burn, Nestea, Powerade. Local develompent and production of TVCs, print, POS. Strategic development. Adaptations of European TVCs and print. CC trainings on marketing communications. UNILEVER: Clear Vita ABE, Rexona, Domestos, Cif. Both local development (research, strategic and creative development), adaptations. Celebrity endorsement, international coordination with Lowe network and Unilever Headoffice. LEBEDYANSKY: Vitamix (juice-containing drink). Brand-building, launch communication strategy, TV- and photo- production, POS, print Kreditmart (financial retail category): communication strategy for a new category, creative development. Spetstorg: marketing research, communication strategy with elements of marketing strategy, naming for a new retail chain New business: pitches management, strategic and creative development, presentation. Different categories, both local and network pitches

Responsibilities: coordinating the work of the group (4 employees), client relationship building, budget planning, strategic expertise. Clients (current): Efes, Stary Melnik (both won in pitches): market research, strategic planning (including repositioning of SM), TVC production, OOH, print, POS, ambient media; Bigbon; Rollton: strategic planning, creative development, TV production Novartis (Brands: Lamisil, Fenistil, Venoruton, Dynamisan, ProctoGlyvenol). Adaptations, (TV, press, OOH, POSm). Special features – challenging adaptations under extremely strict legislation on behalf of medical products. Lamisil launch – Gold EIFIE, sales and brand KPIs growth. Erdal: strategic planning, TV local development and adaptations. Clients (till 2007): Carlsberg: strategic planning, creative, (TV, press, OOH, POSm), TVС full-up production and adaptations of global creative for CIS region; Bronze EIFFIE Brand of the Year 2006, sales and brand KPIs growth. Baltika 9: strategic planning, creative (TV, press, OOH, POSm); TV full-up production. Annual growth of the brand KPIs and substantial sales growth. Beluga (luxury alcohol brand): communication strategy development, creative development (including international campaign)

Clients: Oriflame-Russia – creative, TV- and radio production (both adaptations of the global assets and local creative development); Dixis – creative, TV and radio production, national TTL-projects (cobranding programs with Siemens-Mobile, Samsung, Nokia, Sony Ericsson), media (national TV, radio, press); Budweiser: BTL; Corona-Extra: Strategic planning; GUM – full service (strategic planning, creative development and media service - planning, buying); bank Avangard – media planning, media buying; Zeus-travel – strategic and media planning, media buying.

Responsibilities: event management, general management of the Fox Kids Cup biggest football tournament for children under 13 (600 000 kids only in Russia). Advertising activities, marketing, brand-management, PR, creative; communication with leaders of commercial companies and with governmental authorities. Note: time-limited contract for this definite project

Responsibilities: working with foreign client, print production (large and medium budgets), dealing both with clients, in-house printery and sub-contractors. Combined responsibilities of both account and production manager for the fully English-speaking client Nycomed (via affiliated agency in Denmark). Control of creative work, design, upmaking, all printing processes, post print processes.

Responsibilities: Client services, general management (client service dept, creative, production). During a year - combined a position of chief manager and head of the creative dept. Leading of TTL projects (key clients), creative and design, TV-production, outdoor, print production, radio, BTL-projects. 20 people in submission. A company that was only a producer of billboards (and was a branch of a Moscow company in Tula) turned into a full-scale advertising agency, opening the following directions: 2001 branding, TV-, radio, press (production and media placement), Design and prepress, BTL, sales promotion, 2002 - Production of signboards, neon production, light-boxes, offset printing production.

Responsibilities: ad sales, client service, organizing work of the department, budget planning, new business development