Worked at a digital bank (fintech) with a user base of over 1M, developing a mobile app and products for individuals and businesses in the Uzbekistan market. Responsible for promoting the retail direction (loans, deposits, P2P transfers). Focused on increasing conversion rates, application volume, and reducing cost per target action. Tasks / Responsibilities: - Full ownership of the CRM communication funnel via OneSignal: from onboarding to trigger-based flows across all stages of the product funnel - Designing and launching communications for key segments: incomplete applications, declined users, repeat borrowers, and loyal customers - Initiating and testing marketing hypotheses that impacted application conversion and loan disbursement - Building behavioral segments based on user events (Amplitude), independently and together with the DWH team, to launch and scale communications - Setting tasks for designers, editors, SMM specialists, and performance marketing agencies aligned with growth objectives - Joint testing of hypotheses with the performance agency and scaling effective solutions - Participating in the development and optimization of marketing landing pages and key website pages (structure, copy, logic) - Optimizing mobile app store listings: screenshots, descriptions, visual presentation, A/B testing - Analyzing data from Appsflyer and internal dashboards to evaluate the impact of communications and advertising changes on product metrics - Participating in the development of communication strategies for launching new products in the Uzbekistan market Achievements: - Increased loan disbursement conversion rate (TR) by ~20% through optimization of push funnels and communication logic - Drove ~15% monthly growth in application volume through CRM initiatives and systematic communication optimization - Reduced cost per target action by ~30% together with the performance team by reworking segmentation, creatives, and testing new traffic combinations - Improved app store install conversion by ~5% as a result of A/B testing visual presentation - Implemented personalized communication segmentation, increasing user engagement and response rates * Collaboration ended due to the withdrawal of the bank’s license and the complete shutdown of its operations.

Worked at a full-cycle branding agency specializing in comprehensive business marketing packaging: from strategy and brand identity development to website creation. Within this role, I was responsible for client management, sales, traffic channel development, and cross-department project coordination. Tasks / Responsibilities: - Processing inbound leads, conducting consultative/active sales and preparing tailored commercial proposals based on client needs (Russian and international clients) - Managing client projects from brief to final delivery, including timeline control, quality assurance, and revision management - Administering communication between designers and clients - Maintaining regular communication with clients and ensuring process transparency - Preparing contracts, closing documents, issuing invoices, and managing project documentation: offline and online, monitoring accounts receivable - Maintaining client history in AmoCRM (comments, tasks, correspondence) - Creating marketing email campaigns for the agency’s client database Achievements: - Proposed moving away from standard “dry” lead processing and introduced preliminary Zoom brand audit calls — this increased client trust and doubled conversion into signed contracts - Developed a new portfolio management approach: structured case studies, added navigation and logical presentation of projects — the team navigated materials faster and website-to-lead conversion increased - Initiated the use of AI tools: created animated case presentations for publications, which improved engagement and visual perception of the portfolio behance.net/dmitrykilev - Consistently exceeded individual sales targets and achieved record revenue previously unattainable for the agency - Launched new client acquisition channels: Pinterest, Behance, Dribbble. Developed and implemented a content strategy for these channels and ensured systematic content production

Worked at an IT startup developing SaaS services and mobile applications. Responsible for product marketing, app store listings, communications, and content creation in both Russian and English. Key Responsibilities: - Developed promotion strategies and analyzed traffic sources (ads, influencers, organic) - Set up and launched ad campaigns in Google Ads and Yandex.Direct - Wrote SEO content and managed link-building efforts - Managed the company’s social media accounts and created email sequences - Created advertising copy, scripts, and app descriptions in both Russian and English - Participated in landing page and demo content development - Handled app listings on the App Store, Google Play, and RuStore - Communicated with IT media, conducted business correspondence with partners and journalists - Prepared app documentation and website materials Achievements: - Promoted twice for initiative and a structured approach; moved from the app-specific marketing team to the core Webasyst team working on platform-wide development - Completely overhauled landing pages for key apps: updated structure, text, and visuals, reducing time to target action and increasing registration rates - Launched and tested a retargeting campaign on Yandex.Direct, reducing CPC by ~25% and increasing average order value from returning users - Brought the site into Google’s top 10 for the query “platform for online store”; several articles became key entry points for new clients - Secured a partnership for a newsletter with a payment system (300k+ subscriber base), generating ~5,000 site visits without advertising costs Left the project due to the suspension of the product lines I worked on (recommendation letter available).

Assisted in promoting digital and blockchain projects to international markets. - Supervised the work of Russian- and English-speaking freelancers (design, voice-over, dubbing, video editing, copywriting) - Participated in the creation of educational materials, websites, and social media content - Managed and edited websites on WordPress, ensuring content relevance and clear structure - Translated and adapted websites for different markets (RU / EN), including terminology in fintech and blockchain - Prepared descriptions, thumbnails, and scripts for YouTube channels - Compiled reports and conducted research to support marketing decision-making