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Was more than two weeks ago

Female, 52 years, born on 24 June 1973

Moscow, metro station Molodyozhnaya, not willing to relocate, prepared for business trips

Менеджер по продукту, Старший менеджер по продукту

200 000  in hand

Specializations:
  • Chief marketing officer (CMO)

Employment type: full time

Work experience 18 years 6 months

September 2019currently
6 years 9 months

Moscow, www.canonpharma.ru

Medicine, Pharmaceuticals, Pharmacies... Show more

Product manager, Нead of the directon
1. Development of promotion strategy endocrinological brands in the medical segment ( market analysis, segmentation of TA, KSF, USO, SWOT) 2. Full Marketing 4P 3. Medical support 4. Training of Medical Representatives 5. Tactical Brand Promotion 6. KOLs managment 7. Development of Supervisory Programs, post-marketing studies
May 2016currently
10 years 1 month
EUROSERVICE (Medwize)

Moscow, euro-service.ru

Medicine, Pharmaceuticals, Pharmacies... Show more

Product manager
Marketing: 1. Development of promotion strategy of Diphereline 0,1 mg (IPSEN, France) & Glass Pipettes (Mycrotech, Czech Republic) : IVF market analysis, segmentation of TA, USP, brand positioning 2. Registration of Gynemed Media Line & Pre-Launch Campaign ( IVF Market ) 3. Full Marketing 4P 4. Medical support as Medical Advisor 5. Training of Medical Representatives ( product training, medical training, double visits etc.) 6. Tactical brand promotion: round tables, conferences, congresses, development of promotional materials, service materials) 7. KOLs managment Commercial: 1. Enlargement of IFV portfolio ( product search, negotiations, discounts, commercial offer) 2. Monitoring of storage stocks, FIFO managment 3. Direct sales monitoring of Euroservice IVF products - Hospital & Commercial Sales ( IVF Centers) 4. Monitoring of supplies 5. Tenders Monitoring
August 2014August 2015
1 year 1 month
Geropharm

Saint Petersburg, www.geropharm.ru

Medicine, Pharmaceuticals, Pharmacies... Show more

Medical-Marketing Manager
Marketing: 1. Development of promotion strategy of Memantine in Rx segment ( market analysis, segmentation of TA, KSF, USO, SWOT) 2. Full Marketing 4P 3. Medical support 4. Training of Medical Representatives 5. Tactical Brand Promotion 6. KOLs managment 7. Development of Supervisory Programs, post-marketing studies
August 2013June 2014
11 months
Astellas Pharma Europe B.V.

Moscow

Medicine, Pharmaceuticals, Pharmacies... Show more

Product manager
1. Development of promotion strategy dermatological brands in the medical segment ( market analysis, segmentation of TA, KSF, USO, SWOT) 2. Full Marketing 4P 3. Medical support 4. Training of Medical Representatives 5. Tactical Brand Promotion 6. KOLs managment 7. Development of Supervisory Programs, post-marketing studies
March 2011August 2013
2 years 6 months
Pharmstandard

Moscow, www.pharmstd.ru

Medicine, Pharmaceuticals, Pharmacies... Show more

Product manager (OTX)
Marketing: 1. Development of promotion strategy of Afobazol - OTC brand (market analysis, segmentation of TA, KSF, USP, SWOT) 2. Full Marketing 4P - product, price, positioning, promotion 3. Medical support , Training in pharmacy chains, MP pharmacy promotion, Meintenance of a course of lectures in A5, RIGLA, Doctor Stoletov) 4. Training of Medical Representatives 5. Tactical Brand Promotion - DTC ( the advertising campaign for TV, radio, non-specialized press) 6. KOLs managment
August 2008February 2010
1 year 7 months
Новартис Фарма ( NOVARTIS)

Russia, www.novartis.ru

Medicine, Pharmaceuticals, Pharmacies... Show more

Product manager
1. Development of promotion strategy of Transplantology Brands ( market analysis, segmentation of TA, KSF, USO, SWOT) 2. Full Marketing 4P 3. Medical support 4. Training of Medical Representatives 5. Tactical Brand Promotion 6. KOLs managment 7. Development of Supervisory Programs, post-marketing studies
March 2006August 2008
2 years 6 months

Moscow

Key account manager in Marketing Department
1. Development of promotion strategy of Diphereline, Somatuline ( market analysis, segmentation of TA, KSF, USO, SWOT) 2. Full Marketing 4P 3. Medical support 4. Training of Medical Representatives 5. Tactical Brand Promotion 6. KOLs managment 7. Development of Supervisory Programs, post-marketing studies

Skills

Skill proficiency levels
Sales Management
Negotiation skills
Sales Planning
Analytical skills
B2B Marketing
Account Management
SWOT
Product Promotion
MS Office
Project management
Presentation skills
CRM

Driving experience

Driver's license category B

About me

Education: 2020 Ыtate University of Management. Рrofessional development basics of marketing 1990-1997 State University of Medicine and Pharmacy. Testemitanu G.Chishinau, Moldova, General practitioner. 1997 - 2000 State University of Medicine and Pharmacy. Testemitanu G.Chishinau, Moldova, Nevrologist Additional education 2008-2009 Marketing College in Novartis Pharma Languages Level Intermediate (B) License category B. Driving Experience of 12 years.

Higher education

1996
Higher education
МГМУ им.Тестимициану
лечебное дело, психоневролог

Languages

Russian — Native

English — C1 — Advanced

Professional development, courses

2009
Маркетинг Колледж
Новартис Фарма, маркетинг лекарственных препаратов

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter