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Female, 52 years, born on 24 June 1973
Moscow, metro station Molodyozhnaya, not willing to relocate, prepared for business trips
Менеджер по продукту, Старший менеджер по продукту
200 000 ₽ in hand
Specializations:
- Chief marketing officer (CMO)
Employment type: full time
Work experience 18 years 6 months
September 2019 — currently
6 years 9 months
Moscow, www.canonpharma.ru
Medicine, Pharmaceuticals, Pharmacies... Show more
Product manager, Нead of the directon
1. Development of promotion strategy endocrinological brands in the medical segment ( market analysis, segmentation of TA, KSF, USO, SWOT)
2. Full Marketing 4P
3. Medical support
4. Training of Medical Representatives
5. Tactical Brand Promotion
6. KOLs managment
7. Development of Supervisory Programs, post-marketing studies
May 2016 — currently
10 years 1 month
EUROSERVICE (Medwize)
Moscow, euro-service.ru
Medicine, Pharmaceuticals, Pharmacies... Show more
Product manager
Marketing:
1. Development of promotion strategy of Diphereline 0,1 mg (IPSEN, France) & Glass Pipettes (Mycrotech, Czech Republic) : IVF market analysis, segmentation of TA, USP, brand positioning
2. Registration of Gynemed Media Line & Pre-Launch Campaign ( IVF Market )
3. Full Marketing 4P
4. Medical support as Medical Advisor
5. Training of Medical Representatives ( product training, medical training, double visits etc.)
6. Tactical brand promotion: round tables, conferences, congresses, development of promotional materials, service materials)
7. KOLs managment
Commercial:
1. Enlargement of IFV portfolio ( product search, negotiations, discounts, commercial offer)
2. Monitoring of storage stocks, FIFO managment
3. Direct sales monitoring of Euroservice IVF products - Hospital & Commercial Sales ( IVF Centers)
4. Monitoring of supplies
5. Tenders Monitoring
August 2014 — August 2015
1 year 1 month
Geropharm
Saint Petersburg, www.geropharm.ru
Medicine, Pharmaceuticals, Pharmacies... Show more
Medical-Marketing Manager
Marketing:
1. Development of promotion strategy of Memantine in Rx segment ( market analysis, segmentation of TA, KSF, USO, SWOT)
2. Full Marketing 4P
3. Medical support
4. Training of Medical Representatives
5. Tactical Brand Promotion
6. KOLs managment
7. Development of Supervisory Programs, post-marketing studies
August 2013 — June 2014
11 months
Astellas Pharma Europe B.V.
Moscow
Medicine, Pharmaceuticals, Pharmacies... Show more
Product manager
1. Development of promotion strategy dermatological brands in the medical segment ( market analysis, segmentation of TA, KSF, USO, SWOT)
2. Full Marketing 4P
3. Medical support
4. Training of Medical Representatives
5. Tactical Brand Promotion
6. KOLs managment
7. Development of Supervisory Programs, post-marketing studies
March 2011 — August 2013
2 years 6 months
Pharmstandard
Moscow, www.pharmstd.ru
Medicine, Pharmaceuticals, Pharmacies... Show more
Product manager (OTX)
Marketing:
1. Development of promotion strategy of Afobazol - OTC brand (market analysis, segmentation of TA, KSF, USP, SWOT)
2. Full Marketing 4P - product, price, positioning, promotion
3. Medical support , Training in pharmacy chains, MP pharmacy promotion, Meintenance of a course of lectures in A5, RIGLA, Doctor Stoletov)
4. Training of Medical Representatives
5. Tactical Brand Promotion - DTC ( the advertising campaign for TV, radio, non-specialized press)
6. KOLs managment
August 2008 — February 2010
1 year 7 months
Новартис Фарма ( NOVARTIS)
Russia, www.novartis.ru
Medicine, Pharmaceuticals, Pharmacies... Show more
Product manager
1. Development of promotion strategy of Transplantology Brands ( market analysis, segmentation of TA, KSF, USO, SWOT)
2. Full Marketing 4P
3. Medical support
4. Training of Medical Representatives
5. Tactical Brand Promotion
6. KOLs managment
7. Development of Supervisory Programs, post-marketing studies
March 2006 — August 2008
2 years 6 months
Moscow
Key account manager in Marketing Department
1. Development of promotion strategy of Diphereline, Somatuline ( market analysis, segmentation of TA, KSF, USO, SWOT)
2. Full Marketing 4P
3. Medical support
4. Training of Medical Representatives
5. Tactical Brand Promotion
6. KOLs managment
7. Development of Supervisory Programs, post-marketing studies
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
Education: 2020 Ыtate University of Management. Рrofessional development basics of marketing
1990-1997 State University of Medicine and Pharmacy. Testemitanu G.Chishinau, Moldova, General practitioner.
1997 - 2000 State University of Medicine and Pharmacy. Testemitanu G.Chishinau, Moldova, Nevrologist
Additional education
2008-2009 Marketing College in Novartis Pharma
Languages
Level Intermediate (B)
License category B. Driving Experience of 12 years.
Higher education
1996
Higher education
МГМУ им.Тестимициану
лечебное дело, психоневролог
Languages
Professional development, courses
2009
Маркетинг Колледж
Новартис Фарма, маркетинг лекарственных препаратов
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
