YOUPS APP (USA, New York) - http://youps.io - Hybrid multifunctional mobile fashion platform based on social networking, interactive shopping, educational games, and professional tools. -Presented ideas to stakeholders -Planned product evolution process: Concept, Road Map -Determined target audience: Personas -Developed business concept -Analysed data -Formed a product: Product specifications -Made content plans with markeing department -Conducted a system of metrics -Planned monetisation strategy with financial department -Managed tasks -Coordinated layout designs and functions: Managed a team of -designers -Identified priority markets: Market research -Tested hypotheses -Built CJM -Led usability testing Results: Hired a team of professionals (12 people), built a database with 500,000+ items, increased average session time by 2,5 times (reached 22 minutes), signed cooperation contracts with Jimmy Choo, Isabel Marant, Farfetch, Diesel, Claudie Pierlot and Desigual (filled an app with content and provided monetisation basis)], monthly retention rate reached 38%

Freelance (Russia, Moscow) - http://rogory.com - Commercial and non-commercial partnetships on production of video, photo, and cincematographic materials. -Researched Fashion trends -Prepared styling/mood/design boards -Maintained valuable and beneficial relationships with vendors -Conceptualised, designed, and fitted costumes on-site/off-site -Preproduction and budgeting -Managed costume department -Collaborated with models, photographers and celebrities -Led costume department on-set -Maintained communication between production and clients -Led postproduction process -Exceeded high expectations -Collaborated with worldwide companies Results: Reached 150+ million views of music video on Youtube, collaborated with Xiaomi, Warner Music, Elle, etc., made a shooting with 100+ models involved and managed a department with 10+ professionals on-set, managed portfolio website Portfolio: https://www.rogory.com

-Making a concept of the shooting -Communicating with partners such as Model Agencies, Photo studios, Merchandisers etc -Leading negotiations and making requests with fashion companies (Gucci, Fendi, Dolce & Gabbana) -Planning a process of logistics -Highlighting the main seasonal trends -Lead fashion production team -Making fashion credits for the hard version of the magazine -Visiting PRESS meetings

PINKO logo Marketing & PR assistantMarketing & PR assistant PINKOPINKO May 2016 - Jul 2016 · 3 mosMay 2016 - Jul 2016 · 3 mos MoscowMoscow -SMM -CRM -Communication with celebrities and bloggers -Event organization -Analyzing statistical data -Forming the reports for Italian HQ

-Performing duties for the CEO -Coordinating calendar and schedule for the show -Assisting in completing reports, surveys, forms etc. in a timely manner -Supporting the risk management functioons of the show -Liaising with clients to identify their needs to ensure customer satisfaction, coordinating guest with sitting positioning -Proposing ideas to improve provided services and event quality -Lead a group of assistants to organize show preparation -Specify staff requirements and coordinate their activities -Proactively handle any arising issues and troubleshoot any emerging problems on the event day