— Best company team ‘21 (the team was built from the sсratch) — 3Q ’23 best company employee • Held rebranding process from the beginning and launched refreshed brand with new strategy and positioning • Communications and PR strategy development • New visual and design identity are implemented on different platforms (website, application, personal accountant, marketing and sales materials, SMM etc) • Coordinated and tendered several creative agencies (creative, digital, productions, smm, etc) • Run 5 training sessions for colleagues about Marketing Influence • Hired and structured marketing team (designers, brand managers, project managers, digital experts, 13 per) • Organized events 15+ (online and offline) events • Controlled 250+ digital advertising campaigns

• Created a distinct brand positioning on the market for Beeline (1st place — Ad Awareness, 2nd place — Brand Awareness and Brand Preferences according to Q18 (BHT, by Ipsos); • Developed a retail brand-book with a new visual concept for 17 B2B Beeline stores across the country; • Organized and implemented promotions of 7 new stores openings with visual support, navigation system and posm-materials; • Delivered brand planning and ran around 70 advertising campaigns with all stage of multi-channel campaign preparation: ATL, OOH, Radio, PR, Digital, Content, SMM etc; • Tendered, briefed and supervised 4 agencies (creative, digital, social media and content, research) to ensure brand consistency & TOV across all communication channels; • Cooperated with local and global teams to build a strong international brand on a daily basis; • Track the brand health metrics and ROI to measure success and learnings with the Research Department; • Optimized website interface to monetize it up to 9%; • Managed, trained and mentored a team of 8 people; • Launched new “one button for your communication” application Veon (http://veon.ru/) on Russian market which gathered 1,1mln customer base during 2,5 months (supported multi-channel activities).

• Developed and launched a new creative platform to rebrand Soviet brand to modern Russian brand; • The new brand book developed and trained how to use it (guidelines instruction presentations in 10 regions); • Implemented 9 advertising campaigns (ATL, BTL, PR, Digital etc); • Worked with media and digital departments to ensure new identity and creative platform consistency across the country; • Managed a team of 4 people.

• Defined Tele2’s brand vision, creating an emotional identity and mission that resonates with our audiences across Russia and Kazakhstan; • Developed and launched a new creative platform that was increased brand recognition (+ 18%) within 2 years; • Implemented around 60 advertising campaigns in different communication channels (ATL, BTL, PR, Digital, Posm, Radio); • Managed annual budgets from 5mln euro to 7mln euro; • Liaised between the head office and regional branches on a daily basis; • Communicated across multiple departments - product development, PR, research, media, etc, to ensure proper brand consistency; • Managed a team of 3 people; • Negotiated with suppliers to lower annual budget up to 7%.

Clients support Coordinations between different departments

People management Client Service

Responsible for communications with clients