• Development of sales and commercial relations with MVideo, Eldorado, DNS, Edil and (MMS) on KitchenAid branded SDA goods (direct shipments); • Sell out targets setting and achievement; • NPI; • Coordination of work of the promoters’ agency; • Price policy execution and RRP implementation; • Trade marketing in-store execution; • Implementation of co-marketing and incentive activities; • SAP/Tezis document flow exercise; Achievements: • YoY CY’18 Sell out growth within MVideo times 2,5; • YoY CY’18 IHS growth within MVideo from 2,5% to 8% in the stores of presence; • Heading the project of KitchenAid Brand Zones installation in 51 stores of MVideo; • Launched Kitchenware product range in DNS, Edil and (MMS);

• Achievement of revenue and margin targets; • Customer and channel relationship management; • Management of the channel and channel inventory through account; • Development and growth of the Retail channel, ownership of retail strategy for the market; • Participation in the development management of the strategy for the penetration of the consumer electronics channel; • Development of positive and strong relationship with direct customers at the management level; • Development and implementation of the marketing programms for efficient account planning and performance; • Preparation and participation in industrial forumes, exhibitions and events; Achievements: • Increase of YoY turnover in 2013 by 80%; • Introduction of PNY brand into the markets of Ukraine and Belarus; • Increase of sales in Ukraine by 15% (CY'12 to CY'15);

National KAM • Development of commercial relations with National Retailers Eldorado and M.Video. Sell through and Sell out targets setting and achievement; • Ship to fcst planning on SKU level. Alignment of working relationship of the 1st and 2nd tires; • Price policy execution and RRP implementation; • Trade marketing in-store execution (shelf-planograming, POSM placement negotiation and merchandising team performance coordination); • Implementation of co-marketing and incentive activities within these partners; Achievements: • Created the merchandising project for retail chains; • Launched the incentive program for retail;

Supplies Business Development Manager IPG Russia July 2009 – October 2010 • Category championship for PL 1N/AU. Coordination, ownership and leadership point for all aspects relating to IWS supplies products (Ink and Media). Owner for full country PL financial performance; • Driving programs to deliver results on PL 1N/AU with the following metrics: Revenue (CCNS), Sellout (total country domestic sellout) Growth, Aftermarket Share Growth, 1st and 2nd tier Channel Inventory and Gross Margin; • Influencing and supporting Distribution business manager (for availability and unattended channel performance), IWS retail, and LES commercial RTMs to ensure optimal sales performance of PL 1N/AU; • Defining PL 1N/AU strategies and promotional plans for baseline and incremental growth in the attended retail & commercial channel and the unattended channel. Execution or influence program contra budgets (e.g. CCBS for Retail) in coordination with each RTM needs. Determination GTM program goals and tracks results. • Developing and managing delivery of value propositions/messaging into all RTM segments in close coordination with Country IWS Marketing & CEE Supplies Brand Manager. Influencing demand generation promotional campaigns to drive performance and incremental sellout. • Providing constant inputs and feedback on customer, aftermarket share competition, and general market situation, and offering recommendations to develop business growth or address concerns. Consumer Sales and Marketing Manager IPG Russia May 2008 – July 2009 • Strategic leadership planning and budget planning on a country level. Country targets and stretch goals planning and achievement within Consumer channel. Forecasting, performance evaluation, reporting, sell out push&pull activities; • Marketing activities development and implementation (both BTL&ATL), European programs assimilation to the Russian market; • Achievement of in-store targets in retail in Russia (availability, stockiest, visibility) via merchandising team and extended sales team; • Product placement, promotion and penetration into the Russian Market, NPI (PL Small Format Ink cartridges); • Development of partners and business relations with Retail Focused Distributors; Supplies Regional RAM IPG Russia Nov 2006 – May 2008 • Business development of local regional retail partners throughout Russia, sales quota setting and achievement; • Conducting co-marketing and incentive activities with partners; • Coordination of Joint Regional SMRs’ team performance supplies part; Achievements: • Launched a special affordable cartridge for regions (EVDP project); • Building of the regional SMRs team; • HP Yearly Award for excellent achievements and great contribution in FY 2007;

• Establishment and development of commercial relations with sites of official dealers of multinational auto vendors in Moscow (direct sales to Block Mazda, Block Shoory, Nissan Auto, Audi na Varshavke etc.); • Conducting marketing and incentive activities with partners; • Increase of sales, coverage and market share of Shell lubricants on Moscow official dealers’ sites.

Retail Key Account Manager Sept 2004 – June 2006 • Development of commercial relations with Moscow retail chains (as Agroaspect, Ramstor, Torkas, Avoska, Utkonos, Kopeyka, Ostrov), conducting talks, providing customers with the information on company novelties etc.; • Increasing of sales and distribution showings; • Monitoring and analyses of the market situation in accounts, reporting; • Planning and implementing of marketing activity, organizing of promotion actions in retail chains; • Coordination of merchandiser’s team performance (hiring and coaching staff). Sales Representative Oct 2002 – Sept 2004 • Achievement of sales plans on the assigned territory; • Searching for new clients, visit planning, reporting; • Supporting promotional and marketing activity, supplying customers with advertising materials etc. Achievements: • I was the best performing Sales Representatives in the team every month, achieving and overachieving all the targets set;

• Sales areas development (Voronezh, Lipetsk, Belgorod), product promotion and penetration, implementing of trade marketing activities, organization of promo-actions; • Sales analyses, forecasting and planning within appropriate area; • Development of wholesaler’s and distributor’s performance, maintenance of price polices and commercial contracts control, checking of consignment warehouse operation; • Training and coaching personnel of the distributors.

Route Auditor Nov 1996 – May 1997 • Sales-route management. • Control of driver-salesman performance. • Sales analyses and reporting. Market Developer Aug 1996 – Nov 1996 • Market developing, product penetration, sales plans fulfillment.