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ЗарегистрироватьсяFemale, 38 years, born on 28 December 1987
Moscow, not willing to relocate, prepared for business trips
Marketing Project Manager : e-commerce / e-CRM - менеджер по маркетингу
100 000 ₽ in hand
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time
Work experience 4 years 1 month
December 2011 — November 2013
2 years
RAPP Agency (Omnicom Group)
France, rappfrance.com
Key account manager - CRM
Responsible for the French private leader media account Canal+ : on-line and off-line marketing and communication projects – 3 objectives : Customer loyalty, Conquest, ARPU
Presentation to the clients: policy recommendations and strategic reflections for the implementation of operations
Digital marketing: websites creation, affiliate, Facebook games and mobile applications
Data analytics of the websites: analysis and orientation
Customer relationship (CRM): mailing and e-mailing on defined targets
Management of teams (creatives and developers)
Elaboration of the schedules and budgets
My main achievements are:
-Customer Loyalty operation: while a new comer arrived on the market, Bein Sport (Al Jazeera Channel), to compete with Canal+ for Soccer UEFA Champions League, we fostered customer loyalty growth for our subscribers Canal+ with a Facebook game in addition with a mobile app: 2 000 players each day.
-Conquest operation: a website game with affiliate: 2% increasing for subscribers recruitment.
September 2010 — September 2011
1 year 1 month
NATHAN (Publishing Company)
France, www.nathan.fr
Deputy product manager
NATHAN, Editis Group is the 2nd national publishing company.
Design of promotional documents
Outlet advertising, catalogs, posters, leaflets, advertisement prints
Digital promotion: Nathan website, e-mailing and mailing push, publication of Web advertisements
Digital communication: reflections and daily checking of the implementation of a multi-policy channel: Social networks, blogs, mobile
Writing, editing and follow-up of the press releases
My main achievement is the creation of a digital guidelines book for conquest a new target of the firm, the students, with Social Media: I lined-on a Facebook page - 3.000 fans after one month.
September 2009 — September 2010
1 year 1 month
SYSTEME U - French whole-sale retailer
France, www.magasins-u.com
Deputy project manager
SYSTEME U is the 4th national whole-sale retailer.
Outlet and brand design marketing department:
Management and follow-up of the projects of System U Gas station and Gift card: market analysis of data and panels, strategic definition of the project, elaboration of the marketing mix, managing a budget, the tests, and launch of project;
Creation of a tool to help for the Commercial Design of stores
Follow-up of the rolling-out of the concepts services of the network
My main achievement is the creation of a tool to help owners for the Commercial Design Stores: 60% bought and integrated this tool in their management process.
About me
Hobbies :
Painting: weekly classes in workshop (Martenot approach - oil, watercolours, pastels)
Running: half-marathon 21km – time: 2h15
Cross-country skiing
I am Anne Vaganay, I am French, fluent in English, with a specialization in digital marketing.
As a digital project manager for the key account Canal+, of international agency RAPP (Omnicom Group), I managed various web projects: strategic and operational implementation.
I have acquired a strong knowledge in search marketing campaigns, E-CRM & PRM programs, with online advertising from selling display campaigns to multichannel marketing, as well as building affiliate programs.
Being results-oriented, organized, thorough and having good team spirit, I am able to manage projects and to lead cross functional teams.
I am very confident in the marketing development in Russia, and moreover in digital marketing; I will be glad to meet with you and tell you more about my experience in this field to be useful to your company.
Higher education (master)
2011
Higher education (master)
La Sorbonne Graduate Business School - Paris
Marketing, Master of Marketing and Business
Languages
Citizenship, travel time to work
Citizenship: France
Permission to work: Russia
Desired travel time to work: Doesn't matter
