- Management of the start-up project from a zero-point, definition of a brand & product strategy; - Market & competition analysis, determination of market positioning and GTM strategy; - Creation of a complete product range in Smart TV and Small Domestic Appliance; - Recruitment, management & development of СPM, Marketing, Sales & After sales teams; - Search for production facilities in China & Russia, factory inspections, negotiations with C-level & owners, signing of contracts; - P&L, budgeting, forecasting; - Cooperation with top Chinese IT companies on Smart TV solutions and B2B projects. Achievements: - Revenue level made it possible to enter the top 20 TV manufacturers in Russia for the first year of sales; - 140% increase in MWO sales for the second year of sales; - The share of online sales of the brand increased to 30% of the total sales in Beru, Yandex Market, Ozon, Wildberries and 43 partner online stores; - Average rating of brand products on Yandex Market 4.5 *, Yandex rates the brand as very loyal to the consumer; - Built up a big project with top Chinese IT companies & Yandex for the project of Yandex Smart TV for all “B” brands TV in Russia.

- Responsible for business management and sales development in Russia, CIS, EMEA; - Managing subsidiaries in Great Britain, Ukraine along with affiliated companies; - Crisis management, development of business policy, optimization of the structure of the Commercial department, P&L, budgeting, forecasting; - Development and implementation of long-term/short-term business plans, marketing and business strategies; - Process changes and establishing in the factory procedures, production planning and supply; - Product development for existing and new distribution channels; - Recruitment, development, motivation of the staff, managing Sales, Product Marketing divisions (34 people), Logistics and After-sales service (12 people); - Negotiations with strategic and key customers at the C-level and owners; - Reporting to General director / Shareholder. Achievements: - 2013 increase in revenue by 10% at -5% market decline; - Development and implementation of a new model of the efficiency of the factory, increase of the average cost of shipment; - Optimization of Commercial department structure from 60 to 46 people; - Development of a new motivation program for employees - an increase in compensation packages, cost optimization; - Optimization of the number of distributors in accordance with the existing infrastructure and their facilities; - Development of new products for "bottlers": Carlsberg, Pepsi, AB Inbev & Baltika.

Head of Sales of Small Domestic Appliance Russia & CIS - Managing sales in all distribution channels in Russia and CIS; - Developing and managing the strategic development plan of all distribution channels; - Sales planning, inventory management, P&L of the department; - Planning and setting business goals, creating effective sales tools and marketing programs; - Analysis of sales and product mix; - Participation in development of company’s key business processes; - Budgeting and development of marketing & trade-marketing activities; - Management of 4 business units (national retailers, distributors, regional dealers, PM), 16 Account & PM managers in HQ, 30 regional Sales managers, team of Sales promoters 180 people; - Strategic management of the product marketing & trade marketing department; - Strategic negotiations with key customers at the C-level & owners. Achievements: - Initiation, restructuring and allocation of the SDA area in a separate business structure; - Transferred sales of SDA from indirect shipments to direct ones from local warehouse; - The market share gains from No.4 to No.2 in SDA in Russia; - The growth in revenue within the Group from No.6 to No.2; - №1 in operating profit in the Group in 2010; - Double increase of the revenue; - The creation of the trade marketing department for the SDA and promotional teams to support sales, the most important trade-marketing activities and development of programs to increase loyalty among customers and consumers.

- Work on increasing sales and expansion of product matrix; - Work with Moscow and regional retail chains and distributors, negotiations with C-level; - Business development in the regions & branded retail development; - Opening of Nokia branded retail stores; - Budgeting and execution of the trade marketing activities; - Recruiting, setting goals and objectives, training and motivation of the employees; - Managing a team of 16 employees. Achievements: - Recruiting for a new start-up 16 out of 180 candidates; - Customer’s in-house share increase from 22% to 47% in av.; - Increase in market share in Moscow and Central Russia; - Successful opening of Nokia branded retail stores in Central Russia.

Area Sales and Product Manager Russia, Ukraine (01.2004–05.2005) - Increasing sales volume in Russia & Ukraine; - Working with national retail chains; - Development of the commercial terms; - Launch of the new products on the Russian market; - Budgeting and executing BTL & ATL activities; - Launch and promotion of the SDA under AEG brand in Russia; - Analysis and sales forecasting; - Inventory management; - Head of the team of Moscow and regional managers and supervisors; - Implementation of incentive programs. Sales Representative/Sales Manager (01.2002–12.2003) - Increase in sales volume within Moscow and Moscow region; - Working with national retail chains; - Conduct and support of BTL & ATL activities; - Managing team of managers, supervisors and promoters; - Motivation programs development. Achievements: - The growth of revenue by 40%. - The restart of vacuum cleaner’s business in Ukraine with dramatic sales increase; - Successfully launch the world's first household robot vacuum cleaner; - Best Sales Manager of the year 2003; - The successful launch of the SDA under AEG brand in Russia;