Since July, 2015 I responsible for development, alignment and execution of trade marketing strategy for the three leading brands L’Oreal Paris, Maybelline New York, Garnier with top partners in Russia: L’Etoile is the largest partner #1 out of top 10 partners, Ile De Beaute and Golden Apple. Also I responsible for development and implementation of trade marketing strategy for Maybelline New York boutiques in Russia. Key achievements: Zolotoe Yabloko Luxury Supermarket (Yekaterinburg, Chelyabinsk, Novosibirsk, Samara, Kazan 7 points of sales) In August 2015, I took responsibility for Maybelline New York and Grainer brand as well as L’Oreal Paris. • New approach. In close collaboration with commercial and marketing departments has been developed new promo plan with +3 promo waves with smart consumer product department approach. After implementation of new promo plan negative trend of L’Oreal Paris makeup brand has been broken with + 33% volume growth second part of the year and +8% volume total year. • Biggest ever number of trade marketing activities. At the end of 2015 I lead successful negotiations with the client, where we confirmed new promo plan for 2016. Increase of promo activities +8 comparing to 2015 year! Maybelline New York Boutiques Since August 2015 I took responsibility development, alignment and execution of promo strategy for Maybelline New York boutiques, I have confirmed a new promo strategy with brand marketing team: 8 promo waves during 4 month 3 special events 3 Colorama brand promo 2 Baby Lips promo Make Up artists every weekend Nonstop banner’s campaign in the metro Gift with purchase every week • Since September sales shows the rapid growth: Maybelline New York Sell Out evolution December 2015 vs June 2015: Units + 156% growth • Average receipt evolution December 2015 vs June 2015: Value +50% growth of av. receipt Units +70% growth of av. receipt

I have been responsible for the development, alignment and execution of trade marketing strategy. I manage 4 of the 10 largest retail chains in Russia (Podruzhka, 7 Dney, Ulibka Radugi, Zolotoe Yabloko). Key achievements: Podruzhka Chain (Moscow, Moscow Region, St. Petersburg: 145 points of sale) • Highest ever ROI (Return on Investment) of trade marketing activities. After I took responsibility of Podruzhka chain the average ROI of trade marketing activities increased from -48% to 170% which is the highest among the Top-10 chains. • Biggest ever number of trade marketing activities. Thanks to successful negotiations I led with Podruzhka L’Oreal Paris brand became #1 in terms of trade marketing activities in 2015. We confirmed 9 promo waves per year. “Loreal team set up a constructive dialogue, and we agreed on everything” Pavel Smirnov commercial director drugstore retail chain "Podruzka”. Ulibka Radugi Chain (Moscow, St. Petersburg Murmansk, Yaroslavl: 321 points of sale) • Make Up Category Growth. Make Up category sales were in decline when I started managing the account. I started a project where beauty advisers were placed near every L’Oreal stand. After three months shear of shelf for L’Oreal Paris increased 3%, with a 47% year on year unit increase following. • Successful result of negotiations on trade marketing strategy for 2015. During negotiations for 2015 year I negotiated two large promo waves, where promotion had not previously been done with the client. The promotion scale was 30 000 k rubles per wave. Zolotoe Yabloko Luxury Supermarket (Yekaterinburg, Chelyabinsk, Novosibirsk, Samara, Kazan 7 points of sales) • Growth of hair care category. When I took responsibility of Zolotoe Yabloko in 2014, hair care category showed a decline of 36% compared to the previous year. After two waves of promotion in 2015 under my direction the category was turned to a 24% year on year increase. • The best ever festival held in the chain. In October 2014 I conducted a festival which drove key franchise turnover up to +801%. This saw 14,225 units of product moved compared to a prior average of 1,603 units. Hyper-com analyses • I took part in developing a new ELSEVE brand strategy with Brand Marketing team. I have analyzed depth of discount, share of promo and promo mechanics of competitors. The result of deep analysis is a new promo strategy, which was approved with marketing department. Complex of actions has led to an increase of the brand share.

I was responsible for client management, budget preparation, report writing, analysis and presentations under the guidance of the Commercial Director.

Leading of school theater; Leading of school TV chanel; Responsible for taking part in city competitions among schoolchildren; Responsible for conducting of school activities.