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Female, 47 years, born on 26 March 1979

Moscow, willing to relocate (Other regions), prepared for business trips

Sales and marketing director

Specializations:
  • Sales manager, account manager

Employment type: full time, project work/one-time assignment

Work experience 24 years 8 months

April 2018currently
8 years 2 months
group of companies BLOK POST

Russia, www.blok-post.ru

IT, System Integration, Internet... Show more

Sales and marketing director.
1800 people. Field : IoT+ (2 factories and own street retail - 59 shops in 39 cities) . Goods for tourism, work and military clothes, military fashion. B2C and B2B. Sales support in 59 stores in the Russian Federation. (turnover over 2 billion RUB). Branding, own trade marks (3 collections of clothes per year). Market trend analysis. Started rebranding of the company (will be implemented in 2019). In subordinate departments (27 people): B2B, Internet marketing, trade marketing, loyalty systems, design, merchandising department, PR, and Marketing brand. Achievements: • Defined at commercial and marketing level the company's strategy until 2020. • Turnover in period: LfL +29,7%; +35,6% to PY • Average per visit: LfL +12,9%; +11,3% to PY • Optimized marketing costs by 38% for the end of the 2nd and 3rd quarter 2018. • Opened 8 new shops. • Budget optimization: cost of attracting a client for 9 months decreased by 56% compared to the same period previous year.
August 2017April 2018
9 months
OOO Biglion E-commerce(TOP 5 in the Forbes list as the largest online store in Russia)

Russia, www.biglion.ru/

Retail... Show more

Head of a separate division.
Field :1500 people One of the largest online store in Russia B2B.(Services and tourism) TOP 5 in the Forbes list as the largest online store in Russia Tasks : • Crisis management. • Planning the work of the branch, increasing its profitability. • Analysis, control, organization of work. Achievements: • Sales increased by 18% in a period of 6 months. • Reinforced and structured sales department. • Improved Region Company ranking by 6 points.
April 2011June 2017
6 years 3 months
OOO Enforta (includes TOP-20 of the largest Russian telecommunications companies, in TOP-3 by the volume of B2B customers' subscriber base among broadband Internet access providers, more www.enforta.ru, since 2016 is included in the E-Telecom Holding

Russia

IT, System Integration, Internet... Show more

Regional Director on the territory of the North Caucasus District from Apr. 2011- Oct. 2011 was Commercial Director
2500 people Field : Telecom and integrated IT solutions. Period Employed: from 04/2011 to 05/2017 (04/2011 – 11/2011 was regional Commercial Director) Tasks : • Expand company footprint in the region. • Budgeting and implementing sales plan. • Lead all the business processes in sync with Legal, Commercial, Technical and Administrativedepartment. • Development and promotion of M2M projects, deploying complex technical solutions to stick to customer constraints • Reports and present project results. • Negotiate with authorities. Achievements: • In 2011, the annual sales plan was over fulfilled by 14%. • Over the period 2013-2015, the coverage of the territory increased from 172 square kilometers to more than 160,000 square kilometers (the territory of the Stavropol region+ 6 Republics in RF); • Implementation of sales plans amounted to: 2012 =126% (240% YoY), 2013 = 186% (286% YoY); 2014 = 114% (148% YoY); 2015 = 116% (139% YoY); 2016 = 103% (127% YoY). • Recruited skilled employees. • Twice was awarded as the most effective Director of the company in nomination Director of the year.
September 2001December 2011
10 years 4 months
ZAO Kavkazstroyinvest

Construction, Real Estate, Architecture... Show more

CEO and partner from 2010, before - Head Of Marketing Department (wholesale and retail trade in building materials (reinforced concrete, metal, timber, brick, inert building materials), own sawmill, construction of commercial real estate, real estate direction)
Field: Construction and telecommunications. Wholesale and retail trade in building materials (reinforced concrete, metal, timber, brick, inert building materials), logistic services, own sawmill, construction of commercial real estate. Period Employed: 08/2001 to 01/2011 (from 08/2001 to 10/2006 was Head Of Marketing Department ) Tasks • Start Up, strategic planning of the company's activities, marketing strategy, pricing policy development, competitive market analysis, determination of average purchasing power, analysis of the development area. • Search of suppliers - manufacturers of building materials. Interaction with suppliers. Organization of purchases, including barter through the territory of the Russian Federation. • Sales management of the company, logistic control and organization, construction direction, Marketing and PR (in subordination of up to 50 people); Achievements: • Realized the project of mutual settlements of real estate, developed a concept and organizedthe opening of own real estate center. • Attracted as clients the largest developers of the South of Russia. • In 2003 the company became one of the largest suppliers of building materials in the Southern Federal District.

Skills

Skill proficiency levels
Presentation skills
Sales Management
Analytical skills
Leadership Skills
Budgeting
Sales Planning
Business Development
Strategic Planning
CRM
MS PowerPoint
MS Outlook
Start-up project

Driving experience

Driver's license category B

About me

Publications • I am the author of articles for the site E-XECUTIVE Other victories and achievements • Entered the top 300 managers of Russia according to the results in the contest Leaders of Russia (from 200,000 tested managers). • The work "Ethno cultural peculiarities of self-consciousness on the example of Nepal and Russia. Won the grant Yale University. • Was a member of the Russian national athletics team, Publications • I am the author of articles for the site E-XECUTIVE Memberships Since 07.2007 I am a member of the Stavropol Union of Managers (SSM), http://www.avppskfo.ru/SUM/ As a representative of the SMSM, she participated in the organization of the international conference "Brand North Caucasus: from product to territory" (10.2014, www.avppskfo.weebly.com), as well as the international conference "Challenges of the Present - Responses of the Management Community" (06.2012).

Higher education

2007
Higher education
he Russian Presidential Academy of National Economy and Public Administration (RANEPA) https://www.ranepa.ru/eng/
Higher Managment, Master’s degree in Marketing Management
2001
Higher education
Stavropol Technical University, now : www.ncfu.ru
Socio-psychological faculty, "Psychology" Diploma with distinction
2001
Higher education
Stavropol Technical University: www.ncfu.ru
Linguistics, Interpreter in the field of professional communication - addition to qualifications psychologist English and Persian languages

Languages

Russian — Native

Professional development, courses

2019
Digital marketing
National Research University Higher School, specialist
2019
Google
Google, Internet advertising. Certificate IN: 28157041
2018
Service design.
High School of Public Administration.
2017
Leaders of Russia http://лидерыроссии.рф/
Administration of the President of the Russian Federation, Participation in the semifinals
2017
Successful business model of the company
business school" Synergy " http://sbs.edu.ru/, certified specialist
2017
"Technologies of digital transformation", "Management by objectives", "Optimization of business processes",
business school" Synergy " http://sbs.edu.ru/, certified specialist
2010
"Effective Personnel Management as the Foundation for a Successful Business",
Ministry of Economic Development of the Russian Federation http://economy.gov.ru/minec/main, certified specialist

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter