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Female
Moscow, not willing to relocate, prepared for occasional business trips
Head of product marketing (Product/Advertising)
Specializations:
- Product manager
- Project manager
Employment type: full time
Work experience 28 years 9 months
August 2013 — currently
12 years 9 months
Gazprom space systems
Telecommunications, Communications... Show more
Head of customer department
• Business strategy, completion analysis, technical task for stat up
• Launch and business development in startup. Marketing/sales/IT team (for b2b&b2c)
• Project management 360 degree – Broad band through VSAT for end users (e-commerce type strategy);
• Launch of indirect channel sales. (Search launch and develop)
• Launch of dealers chain (~ 400 dealers from 2015year)
• Manage the development and implementation of IT systems for customer service (OSS BSS).
• Management of tendering services for the purchase of equipment and services for the needs of the company (of project)
• BTL/ATL
Achivments:
• Commercial operation stage of startup
• Start from Greenfield and implement systems OSS BSS.
• Develop and launch of new business process in company that relevant for startup project
• Develop and launch integrated communications and brand promotion on the B2C,B2B B2G, B2O market
• The establishment of the project team (20 pers) and manage of them
April 2012 — currently
14 years 1 month
IT, System Integration, Internet... Show more
Lead of b2c product&project, Marketing&product department
• Manage content on an external site (in of managed of products / projects / services);
• Process optimization self-service and sales tools launch (online shopping/web-store);
• Project management in terms of changes to existing and / or launch of new products / services;
• Management of the project team of 10 to 35 persons;
• Analysis of the Russian and foreign markets, the organization of research;
• Development and implementation of the pricing strategy;
• Distribution Policy branded consumer devices, tender issues;
• Operations on product support;
• Pricing policy, business and functional requirements for products and equipment;
• Optimization of processes related to marketing problems.
Achievements:
Optimized process operations and the decreased period for launch date.
2-play 3-play bundles
August 2007 — April 2012
4 years 9 months
Telecommunications, Communications... Show more
Head of convergence & voice development department. Marketing b2b
• Management of electronic self-service system ("E-care" from Amdox);
• Develop campaigns to promote a new kind of business, focusing on innovative approaches and online promotion (external site, social network, context, etc.);
• Manage content on external site (in terms of products / projects / services for b2b);
• Strategic planning and implementation of the strategy;
• Management of revenue and promotion (4 P)
• Analysis of the Russian and foreign markets, the organization of research;
• Monitoring and analysis of sales, sales increase;
• Participation in the development motivational program for sales and telemarketing for Sales Support department;
• Project Management / Working Group;
• Analysis of the effectiveness of promotion / launch of advertising campaigns;
• Participation in negotiations with customers and solution providers of services;
• Development of complex proposals for national clients (in terms of sectoral basket products);
• Perform duties of the head (assessment, goal setting, monitoring, coordination, human resources);
• Regular speaker at industry conferences.
Achievements:
Created from tne start-up new product line (within 2 x integration companies)
57% market share (in terms of new products);
Gained professional contacts in consulting.
August 2005 — August 2007
2 years 1 month
Orange business services (FranceTelecomGroup)
Manager of Product development Dpt (marketing)
• Develop, organize and implement agency / partnership schemes for the sale of services;
• Create a set of legal documents and schemes for indirect sales channels (contracts, deeds, etc.);
• Project management;
• Sales support;
• Launch of new products, business planning for service launch, product development strategy (virtual PBX, self-manage services, Long distance service);
• Strategic planning of sales of certain types of services;
• Regular speaker at client’s seminars/conferences to promote the company's products.
Achievement.
Launch start-up project,
Launch the Internet - system for the development and support of indirect sales,
Launch intellectual services (hotline, televoting)
November 2002 — August 2005
2 years 10 months
JSC Rostelecom
Manager of Product development Dpt (marketing)
Service &sales development conception
Sales support
Launched Intelligent network services
Launched new sales& agency schemes (through telecom market demonopolization
August 1997 — November 2002
5 years 4 months
Gazprom (Telecom branch)
Manager of customer department
Commercial Launch of the new products
Current services development&analisys
Sales support
Driving experience
Own car
Driver's license category BAbout me
• Experience of working in the direction of e-commerce;
• User experience;
• Experience of successful leadership team (~ 15 people directly under);
• Strategic planning;
• E-commerce (E-commerce);
• Marketing product development;
• Project management;
• Loyalty Program;
• Motivation program;
• Marketing / Advertising / PR;
• Knowing how to work with a large audience and a great team;
• Ability to manage projects, regionally distributed team;
• Practical experience in product marketing (the creation, promotion, operations);
Higher education
2002
Higher education
юридический, Юриспруденция
1999
Higher education
экономический, экономика и управления
Languages
Professional development, courses
2019
User experience center
UX Institute, User experience
2013
Institute of E-Commerce
distance learning, individual program based on the program of the American training center Join2Day.com U.S.
2010
Management of complex negotiations. Drama of negotiations
Сorporate training with MBA lecturer V. Kozlov (bitl.ru), certificate
2009
Effective Management. Management school
"Beeline University", certificate
2007
"Marketing Communications"
"Beeline University", certificate
2007
"Effective internal communications. Communications with employees"
"Beeline University", certificate
2006
«Finances for non financiers»
HBS, certificate
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
