• PR & communication strategy development and implementation • New products lunch • Brand management • Responsible for planning, defining and properly executing of market research, marketing database management CRM, direct marketing, events and shows • Implements marketing promotional product strategies • Development dealers to implement the CIS marketing strategy • Ensures strong dealer alignment by maintaining close contact, responsiveness to different needs, and understanding of their business • Develops communication plans of new product introduction through local dealers to customers • Manage and generate relevant b2b and b2c online leads • Improve lead conversion, management and nurturing processes •

Leads, improves, coordinates 6 Sigma/CPS Lean projects. Ensures projects are integrated with other business activities, improvement projects, and business strategy. Manages the development and maintenance of methods and systems for measuring the degree to which the project goals, objectives and metrics are being met. Provides the Project Sponsor with the results and takes corrective project action as required to improve on results below target. Responsible for setting VST-specific PQVC goals, objectives, and results. Ensures multi-channel communication throughout the organization. Provides necessary training and coaching to team members to spread the base of 6 Sigma Problem Solving tools. Participates in accomplishment of continuous improvement objectives for the department.

Support the coordination, development and monitoring of the CIS Market Segments, development of merchandizing and marketing programs, market share monitoring and reporting. Marketing programs recommendations, monitoring marketing segments, suggesting marketing strategies by product.

Development and monitoring of the Annual Business Plan, managing competitive market prices for Caterpillar product in the CIS, review, development and recommendation of machine price levels, transfer price negotiations with the Business Units, recommendation of special pricing.