 Build and implement the yearly Business Strategic Plan and Budget  Propose and monitor the annual budgets (Sales, A&P, full P&L,…)  Manage and sustain 5 Retail Boutiques  Implement Marketing and Communication strategy, in line with HQ guidelines

• Market research for the representative office opportunities • Business plan development for the whole market • Plan and implement PR marketing and sales activities on German market • Develop long term Media / PR / Digital strategy • Investors negotiations/cooperation/communication • Create and implement policies and processes for PR and brand management • Working hand-in-hand with all internal departments to create consistency of message across all the offices of Buro 24/7 • Researching and evaluating new PR opportunities and sponsorships globally to understand their Return on Investment, risks, potential, constraints, and objectives, and ensuring all are aligned with brand objectives • Developing all press material (press releases, images etc.) • Consolidating PR and marketing budget planning, control and reporting • Analyze business KPIs and Brand health indicators and identify areas for improvement and new ways of development

• Local Market / Competitor / Consumer / Brand Health understanding • Brand management and PR of the bank, define positioning, increase brand awareness and relevance of the target audience • Create and implement policies and processes for PR and brand management • Brand marketing communications strategy, budget development & control • Identify new methods of sales channels development within business lines (including optimization of bank’s existing channels) • Developing & implementing the National Brand Plans: Best local expression of global brand positioning • Marketing and PR activities efficiency evaluation • Management of Market Research, business analysis linked to customer insights, and market data Visual merchandising • Management of team (25 ppl), including hiring process, KPIs system development and adoption, workload management, coaching, performance assessment etc. • Regular monitoring of key KPI

Manage marketing activities for BMW Russia. Product: • Formulate and implement strategies for existing and new customer products across all customer touch points taking into account emerging market specifics with a focus on GKL segment and developing MKL and UKL segments. • Develop and manage marketing strategies in accordance with corporate vision. • Develop and execute web based marketing and monitor site performance and ensure issues are promptly addressed. Marketing Communications and Dealer Marketing: • Definition and execution of Marketing communication strategy at all levels: national, regional, dealership, referring to BMW new cars; • Development and management of the entire marketing budget; Initiating of market research and competitors’ analysis; • Development of concepts of events and execution of events for both central and dealer level; • Coordination of advertising and events agencies; • Leading the marketing communication and events group; • Support of CRM Programs and activities centrally and support dealers. Brand Management: • Definition of the brand position on the market; • Development and execution of the marketing activities aimed at the strengthening of the brand position on the market; • Establishment and regular supervision of the annual marketing budget for marketing actions and dealer activities; • Control over the implementation of CI guidelines; • Initiating, development and implementation of the advertising campaigns, direct marketing programs, central events, exhibitions, sponsorship activities. CRM: • Coordination of all activities for the maintenance, • Development and updating of customer data base of BMW Group organizations in Russia. • Planning and implementation of direct marketing activities in respect of customer relationship management. • Management of CRM budget to ensure correspondence to planned budget costs and determine cost effective solutions for CRM measures. • Coordination of the on-line communication activities (Homepage development, Social CRM and Mobile Marketing). • Coordination the CRM programs and processes on the retail level (CRM Targets settings and monitoring results).

• Plan and implement in compliance with HQ guidelines marketing activities; • Constantly evaluate local needs for specific developments and manage development and implementation; • Develop long term Media / PR / Digital strategy taking into account differences in Moscow & St.Petersburg and other regional cities (clustered approach); • Execute the local adaptation of advertising creative material; implement media recommendation • Manage the team of Marketing communications together with marketing agencies; • Develop & implement RU marketing strategy and tactics based on the Global strategy and local market specifics; • Consolidated marketing budget planning, control and reporting • Regional expansion focus and localized activities planning & implementation additionally to the Global activities plan • Develop effective communication & work of all the parties involved into projects implementation, i.e. marketing & PR agencies, partners & suppliers • Analyze business KPIs and Brand health indicators and identify areas for improvement and new ways of development.

• Coordinate marketing planning and budgeting across CIS markets and monitor the execution of marketing plans • Developing consistent Regional Media strategy across CIS markets in close cooperation with CMO office • Drive media efficiency analysis (media mix, copy mix, optimum frequency/reach, etc.) and provide direction to CIS subsidiaries on media planning, execution and evaluation. • Provide marketing, consumer knowledge, and strategy expertise and support to subsidiaries, help them make informed decisions and build their capabilities • Create and execute regional synergies (e.g., in media planning, creative development, consumer knowledge, etc.) • Identify and select cross-BU brand identity building initiatives • Lead the development of Creative Briefs and monitor copy development, testing, and production for local creative executions. • Supervise market research activities across CIS, communicate CIS insights to Global HQ for product and Global advertising development • Build marketing capability across CIS (in co-operation with CIS HQ HR) • Monitoring and evaluation of all marketing activities to maximize profitability • Experience of team motivation and management (from 5 people) • Management and optimization of a team from 6 to 10 persons • Following of market trends and respond to them as needed • Achieve net new business targets, revenue and operating income targets • Initiate specific business proposals with potential customers and take the lead in the subsequent negotiations • Manage Sales Force Effectiveness (SFE) within Operations and Analytics within Business Development • Deliver multiple or large-scale projects • Manage customer, networks and stakeholders within designated customers. Build long-lasting and mutually beneficial relationships with customers • Work in partnership with appropriate company support functions in order to achieve net new business targets and high quality operational delivery • Create opportunities to position the Company to proactively win a significant proportion of outsourced projects from assigned customers, representing the Company’s capabilities across the commercialization spectrum The responsibilities of the chef editor of the corporate magazine • setting the quality standards; reviewing interview results; preparing interview questions (with expert’s support); monitoring detailed scheduling; organizing the daily shooting process; taking interviews; cutting and editing of the interviews; monitoring the translation into English and subtitling; quality control. • controlling the quality of the materials at all stages of an issue preparation • working out strategic plans, setting short-time goals for editorial staff • collaborating with other departments and selecting the materials for the reviews • working with observers and reviewers (materials delivery and quality control) • organizing and providing quality control at all stages of preparing the issue according to the established schedule

• Develop and maintain strong Account relationships, working effectively with corporate partners to 'know their business' and provide 'first point of contact'. • Demonstrating excellent communication on company’s commitment to the customer • Provide excellent account management, utilizing sales tools such as Assortment Plans and accurate customer records. • Ensuring an effective flow of product, in line with company sales strategy to achieve and exceed targets in controlled manner. • Perform accurate order entry for both Futures orders and daily business orders. • Maintaining communication with both internal Customer Service Department and Retailer to advise order status online with Company policy and Retailer requirements • Providing support and assistance to Finance and Customer Services, on issues such as credit and distribution, to communicate account awareness • Liaise closely with Team colleagues and sales Manager to share information and resolve day to day Account issues • Utilize and share retailer information with other internal departments • Control and supervise commercial activity, set targets and operating lines, ensure that these are in line with the business objectives as well as the company's strategy in terms of sales and margins, and correct any possible deviations • Set up the pricing policy, sales conditions to direct and indirect chains assuring the profitability of the Company and a coherent price policy between the Retailers • Control merchandising actions at the points of sales, trying to improve the visibility of the Brand, maximizing the number of facings • Fine-tune and manage the sales team in Russia by recruiting when needed, motivating and training the personnel for specific sales positions, ensure that personal and professional development targets are set and achieved. • Coordinate sales actions in chains in accordance with the strategic marketing plan by running efficient listings and promotions at the points of sales • Analyze, control and forecast market trends, anticipating the measures required to adapt to the new trends • Set annual and quarterly sales and business development targets which would increase business in the chains • Track competition activities and offer pro-active steps to ensure beneficial positions for the company products • Key Account manager 05.2003 – 11.2003 • Install, develop and maintain effective relations with key customers. • Work out customers’ development strategy and implement national retail accounts cooperation plan. • Ensure monthly / quarterly / annual sales plan fulfillment. Analyze information concerning changes in the market; undertake adequate corrective actions in order to reach the target. • Ensure constant planning process corresponding to customers’ needs and guaranty product availability at all distribution levels. • Ensure timely customers’ orders submission and control execution in agreed volume and due time. • Develop customers’ Terms & Conditions, agree them with clients according to set timelines, timely correct and adapt T&C to the market situation. • Participate in development and ensure implementation of agreed marketing and trade marketing activities in close cooperation with the customers in order to increase sales out. • Support implementation of all service related issues of customers. • Develop, update and maintain customers’ database; collect available market information about customers and competitor’s activities and plans; provide standard reports on a regular basis adhering to deadlines. • Undertake other responsibilities and tasks related to the business interests of the Company.

• Organizing and providing PR-campaigns and marketing actions (press-events, seminars, conferences), exhibition management, contacts with media representatives • Dealing with business, political, glossy journals and magazines, TV channels and radio broadcasting companies • Media monitoring, adverts placement, promo- gifts preparation • Creation and development of the positive image of the company • Development of the PR strategy of communication with mass media representatives and the public • Preparation of press-releases, corporate bulletins, reports on company activities for mass media • Information delivery according to the available journalistic database

Local brand strategy development • Adapt global brand strategy to the Russian Market • Elaborate & adjust brand essence, developed by brand owner • Prepare quarterly LE (Last Estimates) • Marketing mix implementation • Develop adaptation of labels together with brand owner& the agency • Conduct consumer tests of new packaging / label adaptations Advertising development / adaptation & media placement • Develop advertising campaigns in cooperation with ATL agency & brand owner • Conduct consumer tests of new creative campaigns • Ensure smooth working relations with ATL agency • Provide ideas for creative / indirect advertising BTL promotions on & off trade 11 Implement promotions in off-trade accounts (supermarkets) and on-trade • accounts (restaurants, clubs & bars) • Ensure maximum quality of the promotion campaigns arranged • Constantly provide new promotion ideas that comply with the strategy and help • the brands to stand out in competition together with trade marketing • Develop POS materials under the guidance of the brand manager to gain maximum effectiveness at optimum cost. • Constantly assess the effectiveness of promotions and propose ways of increasing it. PR Activities • Develop PR strategy as a part of marketing plan in cooperation with PR manager of the company & PR agencies involved. • Develop & implement PR events in cooperation with PR Manager & PR agency. • Ensure maximum quality of these events (e.g. maximum brand visibility, product availability, product knowledge by promo personnel & bartenders, etc.). • Brand performance analysis • Conduct regular analysis of the results of retail audit • Conduct regular monitoring of brand equity • Develop other ad-hoc consumer studies • On a regular basis present the results of analysis & propose solutions to top management. • Financial control • Management