Prepare the company’s marketing and product strategy; Oversee the execution of marketing and product strategic plans; Identify market conditions and determine their impact on strategy; Define competitive marketing and product strategy through the segmentation and value proposition definition; Forecast sales performance trends and act proactively to increase our market segment; Oversee product development to align correct marketing strategies; Position the brand, branding media promotions, and ensure communications are designed to deliver a consistent message; Develop and review company’s processes around marketing and product teams; Ensure consistent storytelling; lead the design and production of all aspects of visual marketing needs; Drive product development strategy that leads to a sustainable products growth.

- Lead digital transformation through a complex service delivery organisation continuously improving the effectiveness.. - Lead resource planning, management, reporting and coordination of projects/initiatives to deliver change in line with availability and business requirements. - lead end-to-end delivery digital projects, including technology delivery, and change management required to improve, implement and embed digital systems, IT infrastructures and processes. - Ensure best practices and processes across the digital team for the consistent delivery of projects. - Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks. - Lead digital planning, including IT projects and the allocation of staffing resources. -Oversee the financial aspects of team including purchasing, budgeting & budget review. - Research solutions and make recommendations for the improvement of systems and infrastructure. Ensure teams are delivering to a common plan and purpose, and that risks and issues are well-managed. - Extensive expertise in key digital principles, including person centred design, prototyping and agile delivery in a sensitive and complex environment .

Launching and optimizing PPC campaigns Monitoring budgets and overseeing search platform accounts Tracking KPIs and producing useful reports for management Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends

Launching and optimizing PPC campaigns Monitoring budgets and overseeing search platform accounts Tracking KPIs and producing useful reports for management Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends

- Managing PPC accounts Google Adwords, Bing Ads, Yandex Direct with targeting 25 countries - Keywords research and optimizations. - A/B testing of Banners for GDN and GSP. - A/B testing of Landing Pages. - Optimizations of Display network. - Setting the Remarketing strategy. - Setting the customer match campaigns. - Coordinate with Translation agency, Designers for materials (Keywords, Ads, banners , LPs. - Analyzing and optimization of the campaigns and reporting to the top management.

* Manage SEM Paid Accounts. ; * Optimise account structure, bidding strategies, keyword search and creative Ad-copies.- * Optimise marketing efficiency, assure growth and proper return of investment through metrics. * Design, implement, analyse ad copy and landing page testing. * Manage bidding on various platform like Google, and Display ads, for the markets. * Explore and suggest new PPC and bidding networks.

Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.

Develop a strong understanding of PA's products, competition, industry, marketing goals and objectives ; - Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts ; - Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews ; - Be responsible for large PPC budgets and ensure money is being spent effectively and as scheduled ; - Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification Team Management - Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting ; - Develop initial staff estimates, submit estimates for approval, and review estimated hours vs. actual hours to ensure accounts are being serviced at the correct level ; - Coordinate strategies with internal teams to develop fully integrated campaigns ; - Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention\ - Participate in the training, individual development, on-boarding and mentoring of staff Paid Search Practice Innovation - Think creatively and develop innovative tactics and offerings to advance the paid search practice - Assist in paid channel testing and analyzing results to increase KPI's - Be highly analytical with data and forecasting while exercising the ability to meet monthly and quarterly forecast - Be a problem solver; understand why KPI's are performing where they are - Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs * Stay current with industry trends, best practices and discusses potential impact with team * Create POVs, best practices, and assist in developing process documents * Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements

Develop and execute the marketing strategy for growing the search marketing business Manage an annual marketing budget Deliver a data driven, quantitative approach to search marketing, coaching the team of direct reports to build and improve the search campaigns Manage financial forecasting and performance, contributing a substantial proportion of business targets Partner with senior stakeholders across product, supply and broader marketing to deliver customer experience enhancements that benefit the search marketing channel Manage the relationship with external partners such as Google and Yandex to advance the sophistication of our search marketing program and trial new product features and approaches

LAMODA is a Fashion e-commerce start-up backed by Europe's leading internet investor "Rocket Internet" * Manage SEM Paid Accounts. ; * Optimise account structure, bidding strategies, keyword search and creative Ad-copies.- * Optimise marketing efficiency, assure growth and proper return of investment through metrics. * Design, implement, analyse ad copy and landing page testing. * Manage bidding on various platform like Google, Yandex and Display ads, for the markets. * Explore and suggest new PPC and bidding networks.

* Media planning ; * Selection of keywords and writing of Ad texts ; * Complete maintenance of client's advertising campaign ; * Processing and updating campaign data according to Google Analytics or other analytical program.

activities and campaigns, working hand in hand with the Sales department. Drive lead generation campaigns in diverse media including online and social media Expanding the presence and brand image driving brand awareness and raising our company profiles in a tough and challenging market. Positioning Pososhok.ru as a pioneer in his filed Manage a multidisciplined team and budget for the marketing department.

Lead performance marketing channels from SEO, SEM, user acquisition, display and media buying Create online marketing strategies to increase traffic, engagement and ultimately Bookings Leverage the use of data analytics to provide insights into visitor segments and behaviors Work cross-functionally with internal teams to optimize their online effectiveness for the benefit of the company at large Setting of campaign success metrics and the subsequent tracking/reporting of performance Manage an online marketing team Provide genuine leadership within the company ,

Define and execute the SEM channel's high level strategy based on company objectives Manage a budget with millions of keywords to achieve ROI, and channel growth goals Develop processes, tools, programs, databases, and scripts to improve channel performance Maintain and expand various PPC campaigns including display initiatives Refine reporting procedures for measuring and increasing visibility of successes and individuals impact Run A/B tests to improve conversion rates, CTR, and other success metrics Ability to create accurate projections based on large sets of inputs

Job Description: 1- To develop a System of Marketing Management for our productsand services, to put it into practice, followed and to propose plans to improve the system. 2- To develop a system CRM (customer relationship management) to put it into practice and followed by management. 3- Coordinate with the other services: technique, commercial, finance, management and partners . 4-Research and development for the system of marketing management. 5-To propose to the customers media plans and services in Emarketing. 6- To draw up the periodic balance-sheets the efficiency of the system of marketing management with the financial department.

SYKEN *Job Description: * To prepare the annual plan of Training. * To put into practice the training program. * To follow the activities of training. * To feed and manage the file of the trainers. ; * To evaluate the efficiency of the training activities. ; * To draw up the periodic balance-sheets of the training activities. ; * To propose plans to the improvement of the activity ,