Functional responsibilities&progress: • Audit of the project, creation of organizational structure, management of marketing and sales units; • Creating a marketing strategy and product marketing packaging (B2C&B2B); • Creating a unit economy and improving profitability indicators (KPI and metrics). Improvment indicators of the average check, transactions per user, MAU / DAU, turnover, proceeds, profitability (yaied) and profit; • Creation and filling of assortment (product) matrix; • Development of a business line of service (B2B); • Implementation of large projects + large-scale advertising campaigns and collaborations, using omnichannel tools to attract and service users; • Communication through online and offline channels, SMM, blogosphere, content marketing. Mobile marketing; • PR, victories in international competitions and client programs with the receipt of large grants, investments and projects for implementation; • Affiliate marketing, promotions and training.

Functional responsibilities&progress: • Creation of a product and brand Gorod-Troika (brand platform and product marketing packaging), business and financial models, launch and development of the project. • Work with the base of 10 million users. Attracting an audience (registrations & instanstalls of more than 1 000,000 users without direct media costs). • Increase in indicators: average check (+ 150%), transactions per user (increase by 3 times), turnover (increase by 2 times), revenue and profit. • Affiliate marketing, promotional marketing. Mobile marketing, e-mail, push, sms. • PR, GR, Event activity in MosMetro (all stations). Outdoor advertising. Cross promo. Sales. +https://saharcard.ru https://www.cosmo.ru/cosmoshop http://www.banki.ru/bonus , etc.

Functional responsibilities: • Development of the carsharing market in Russia, building federal level brand ; • Creating a marketing strategy; • Research of the carshering market, portrait description of the target audience, benchmarking of world experience; • Attraction of registrations / activations of users through online channels: SEO; Context (search output, YD, GA, remarketing, look-alike, etc.); Targeted advertising in social networks; CPA; Floctory (Pre-Checkou, Post-Checkout, Feedback, PushReward, Exchange, XMail); Viral marketing; Coupon sites SMM: FB, VK, instagram, telegram, twitter, youtube Blogosphere, special projects with TOP bloggers and platforms reviews and integrations; E-mail marketing; Content marketing; Mobile marketing: app promotion, CPI networks, + AppStore, GooglePlay, sms, messengers • Attraction of registrations / activations of users through offline channels: PR: more than 10 000 publications in the press (TOP + news agencies), more than 1,000 TV and radio reports; Event marketing - exhibitions, sponsorship BTL marketing - Shopping center, Shopping points, partner events • Agent marketing • Affiliate Programs: Spasibo from Sberbank, Aeroflot Bonus, MTS, Raiffeisen Bank, Tinkoff, Otkritie Bank, City Bank, Lukoil etc. • Develop of the sell funnel: telemarketing, emplementation of electronic contract registration, car load increasing • Development and promotion of the franchise program Achievements: 3-times increase in the daily registrations, decreasing user base stuck in the funnel, doubling overall customer base, increase in repeated rents by an average of 25% per month, an increase of LTV (for 6 months) by 39% The growth of the PR index to a factor of 3 and higher.

Functional responsibilities: • Market research HCM. Rebranding. • Increase brand awareness. • Attracting target audience. • Complex marketing mix (online + offline) activity. • The implementation of new tools to attract potential client. • PR. Raising the brand's leading position in the automation of HR-processes. • Development and implementation of motivation system and assessment by KPI. • Lead generation, e-mail marketing, content marketing, Inbound Marketing. • CRM processes. • Telemarketing. • Developing products - 8 sub-brands. The main goals is Lead generation & Brand promotion. The greatest achievement was: Building a strong marketing & sales team from scratch and management of marketing and PR; Formation base of 100 000 potential client; Wins the major hr awards in 2013-2015: Award "Crystal Pyramid 2013» - Mirapolis Human Capital Management - the best solution in human capital management sphere. «e-Learn Expo Awards 2013» - Mirapolis - the best eLearning solution in the corporate sector. Award "Clouds 2014» - Mirapolis Human Capital Management - the best cloud solution. Award «Best in e-learning 2015» - Mirapolis - the best e-learning project for company. The increase in sales of 2-8 times depending on the product.

Functional responsibilities: • Building a team from scratch and management of marketing and PR; • Сreation WORKLE brand & brand platform: mantra, key ideas and values of the brand, target audience (TA) research, competitor analisys, brand book; • Setting up the brand communication strategy, including the creative; • Brand's advertising campaign formation: offline + online. • Increase brand awareness, attracting TA (over 1 500,000 targeted users) • Online communications channel: contextual advertising, SEO, target ad in social networks, SMM, viruses, applications, actions, СPA model, hunting sites, e-mail marketing, blogging, media ad, etc. • Offline communications channel: PR (publications, TV/radio reports, interviews, programs), events (info sponsorship, exhibitions, presentations), BTL (promos, flash mobs, custom actions), GR (Skolkovo, Public Chamber, ASI, RAEC, RUT, working with communities, high schools). • Setting and execution of key KPIs, budgeting. • Construction of a project conversion funnel, identifying conversions, budgeting and business planning. Optimization of expenditure, reducing the cost of attracting users, sales, selling user. • Special projects creating, services. • Promotion of specialized branches of the project (insurance, finance, tourism, etc.). • Managing communication between marketing and specialized business units. • Analytics, statistics and feedback. Editorial Policy. The main goals were building a strong marketing team; creating WORKLE brand from scratch, brand platform: mantra, key ideas and values of the brand, target audience (TA) research, competitor analysis, brand book; setting up the brand communication strategy, brand's advertising campaign formation offline + online. The greatest achievements was brand awareness increase by 38%, attracting TA (over 1 500 000 targeted users)

- Managing the commercial department (including marketing) - up to 80 subordinates. - Market analysis, positioning, marketing strategy. - Competitive analysis. Evaluation activities of competitors. - Strategic planning for brands in the B2B segment. - A comprehensive analysis and construction of effective sales system and the distribution channels structure (advertising agencies, direct clients, banner ad, social network ad, mobile applications, contextual advertising, affiliate programs, etc.). - Analysis of existing product sales and profitability of multiportal products (more than 30 web-sites), creating a new sales tools to maximize profit. - Analysis of the company's departments - Sales, Finance Department, Accounting, IT, Marketing, Editorial, efficient interaction of all units, alignment of business processes. - Analysis of working time and efficiency of staff. - Team building, training, creation of incentive program. - Project management. - Pricing, terms of sale. - Financial planning, reporting, budgeting, optimization of revenues and expenditures. - Traffic, editorial policy, research and statistics (in terms of income). - Own advertising campaigns, PR, info sponsorship (all channels of communication). The main goal was а comprehensive analysis and construction of effective sales system and the distribution channels structure (advertising agencies, direct clients, banner ad, social network ad, mobile applications, contextual advertising, affiliate programs, etc.). The greatest achievement was increasing the sales by 6 times (about 100 000 000 annual income).

- Managing of department, task setting, internal communications at the agency. - Accounting, external communication; financial planning, reporting, execution of the financial plan of the agency, creation and adoption of motivation programs. - Sales, development and customer attraction. - Team building, trainings. - Develop a strategy to promote the brand client; - Creating concepts of product promotion and advertising campaigns (including creative);

Position: Responsibilities: - Work group managing, internal communications at the agency. - Accounting, external communication. - Sales, customers attraction, developing a strategy to promote the brand client. - Creation and implementation of advertising campaigns.

- Work group managing, internal communications at the agency. - Accounting, external communication. - Sales, customers attraction, developing a strategy to promote the brand client. - Creation and implementation of advertising campaigns.

- Creation and management of the sales department. - Sales, customers attraction. - Accounting. - Working in creative group.

- Maintaining financial reporting, calculation of financial and economic indicators of the enterprise, (reporting to shareholders); - Payment transactions, borrowing, repayment schedules. - Preparation and calculation of business plans.

Marketing and finance