Project roles: Business Analysis, Data Analysis, Client Communication • Participated in all stages of product lifecycle: discovery, planning, design and development; • Defined and delivered metrics, analytical reporting and dashboards for various business streams • Elicited, analyzed, and documented requirements specifications; • Analyzed data based on business needs, created data mapping documents, ETL/process flow description and validated requirements. • Communicated and presented information to business stakeholders;

· Conducted research to identify market needs for a new product/ idea appraisal for a startup · Designed and managed various pilot projects with the clients · Participated in a startup accelerator · Worked with the sales team to develop product sales strategies; took part in sales/ investment pitches · Conceptualized platform modules, documented requirements · Collaborated with Developers, Data Scientists, and Designers on all stages of MVP development

Led project development, management and execution while working closely with clients and internal teams to develop and communicate client analytic strategies. Designed research methodologies and statistical / econometric models as well as conducted analysis for digital marketing campaigns utilizing online data such as Search, Display, Social Media. Responsibilities also included analyzing and creating optimization strategies and scenarios to help clients reach their business goals. Presented findings to internal and external client teams, supervised junior analysts as well as organized client trainings.

Sourced and processed data, created customized databases, built marketing mix models and analyzed advertising effectiveness and ROI. Developed and written presentations, also designed, implemented and tracked ongoing predictive/forecast- ing models. Took key role in new business pitches and conducted training on new statistical techniques and methodologies.

Designed methodology for New York State Establishment Survey. Gathered and processed Tax Revenue data. Analyzed, modeled and tracked survey performance.