1. Customer, Consumer & Market Insights 
Effective Customer Targeting * Define the factors to be used for customer segmentation (for each product portfolio): demographical, attitudinal and behavioral. * Lead the establishment of segmentation process for each product group. 2. Product & Business Innovation (NPI Management) Product/Portfolio Assessment * Define the factors and principles that would be used to assess the most relevant product groups for presence. Product/Portfolio Management * Prioritize and allocate resources to the programs that maximize the strength of the portfolio and the P&L * Maintain consistent focus on priority core products to assure superior value versus competition. 3. Data Analyses * Define the key metrics that will be used to track performance and customer behavior. * Own the tracking and collaboration with the team on the metrics status, to support data-driven decisions and the prioritization of marketing investments. Content Marketing * Based on the verified Customer Journey set the content strategy for the portfolio at each stage of the journey, defines expectations for the content management process. * Ensure the quality, impact and optimization of company content for search, mobile, and other platforms. SEO/SEM * Set the strategy and performance targets for Search across the portfolio. * Lead the process and collaboration with the team. Mobile marketing * Define the strategy and performance targets for mobile marketing across the portfolio. * Lead the process and collaboration with the team. Key Skills * Strong Marketing and digital Marketing Experience * Good understanding of sales and marketing processes * Demonstrate the ability to engage key stakeholders both internally and externally with an influencing and engaging presentation style * A self-starter with the ability to solve complex problems and make clear recommendations at pace * A continuous improvement ethic with ability to keep pace with the rapidly changing nature of digital and eCommerce both internally and externally * Ability to multi-task working on your own initiative and be a real team player * Good organization skills; process orientated and attention to detail * Good networking and interpersonal skills * Strong communication and stakeholder management skills MY RESPONSIBILITIES: • Led Customer Activity Plan in terms on company objectives, product launches, strategic promotions for federal chain of >400 POPs • Ensured a year forward planning Customer activity cycle in place • Participated in shopper research, customer’s specific and competition understanding • Prepared root cause analysis vs actual results • Initiated and managed in-door advertising concept for new shops incl Brand zones (whole circle: from design creation jointly product managers, Korean designers and Russian agencies, confirmation with the customer HQ its realization) • Compilation, implementation and weekly updating of Guidebook (merchandising rules and standards for field force for all chain: POP placement, shelves decoration, planograms for brand zones/show-rooms) • Budget administration: control of spending, monthly accruals, payments ACHIEVEMENTS: • Built strong relationships and client’s loyalty • Projects planed and implemented OTIF at expected cost • Commercial equipment was placed in accordance with the wishes of HQ • Shipment tracking, supply, delivery of commercial equipment, as well as installation in accordance with the schedule of works • New brand zone were added to the portfolio faster, renovated old ones

MY RESPONSIBILITIES: • Developed marketing campaigns, launched product, banners, TV, catalogs • Negotiated with main Russian retails • Planned and developed mechanic of trade marketing programs, analysed effectiveness and prepared monthly reports • Initiated the development and production of POS-materials, trade equipment • Led tendering, Purchased of advertising materials and commercial equipment • Planned the number of advertising materials and commercial equipment • Developed sales staff regarding advertising materials and commercial equipment • Monitored competitors activities in fileds • Led social media marketing activations (Twitter, Facebook, VK, YouTube) ACHIEVEMENTS: • 360 degree support program led to 7% sales increase • Successful tendering led flexible terms, timings and 6-8 % discount • Development and execution of event: Ubisoft (presentation line video games), 5 companies, 7 presentations, 100 major clients • Presented new games at the event for industry leaders with leading media led to 8 publications in print • Participated in professional exhibition Igromir led to 15% increase in pre-orders of the game of the year

MY RESPONSIBILITIES: • Managed the merchandising department, including interviewing, training, target setting, performance monitoring, application of penalties, payment of wages and bonuses • Planograms & merchandising standards developed • Retail negotiations (Media Markt, M-Video, Eldorado, Technosila, etc.) ACHIEVEMENTS: • Changed the standards of merchandisers, increasing the efficiency of merchandisers • Development of guidance on merchandising for the sales department, including commercial equipment • Changed planogram to maximize sales, increase by 15% • Merchandising motivation approach changed (KPIs developed and implemented), reduced labor costs • Monthly target achievement (shelf share, on shelf availability, competitors monitoring)

CEFR B1 (Intermediate) level, English language

MY RESPONSIBILITIES: • Managing 100 reporters • Engeneering • Budget management ACHIEVEMENTS: • Object finished on time in full at expected cost