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Female, 37 years, born on 20 December 1988
Moscow, willing to relocate (Moscow), prepared for business trips
Senior Brand Manager / Evaluator / Perfumer
200 000 ₽ in hand
Specializations:
- Marketing and advertising department manager
Employment type: full time, part time, project work/one-time assignment
Work experience 16 years 2 months
March 2019 — currently
7 years 3 months
www.fessalonika.com
FMCG (non-edible)... Show more
Chief Executive Officer (owner)
Founder and owner of the fragrance studio “Fessalonika”.
- Development and contract manufacturing of perfumes
- Creation and conduct of training courses and seminars for staff
- Development and implementation of marketing concepts and strategies
- Organization and conduct of pr-events and client days
- Consulting in perfume industry
Portfolio is available upon request.
September 2017 — currently
8 years 9 months
Fragrantica
Art, Culture... Show more
Journalist
Creation of articles (interviews with perfumers, reviews for fragrances and events, fragrance’s market analytics)
January 2018 — February 2019
1 year 2 months
Faberlic
Moscow, www.faberlic.ru
FMCG (non-edible)... Show more
Senior Brand Manager / Senior Product Manager / Evaluator
- Development and launch of the perfumery products: full cycle from idea to the production management
- Marketing analysis (product, pricing policy, competitive environment)
- Quality assessment and consumer testing of the perfumery products
- Evaluating (olfactory characteristics)
- Project management, briefing of foreign and Russian suppliers
- Product strategy development and product line formation, current assortment management
- Development of the training programs
- Management of the financial and economic indicators
Achievements:
In my portfolio there are such a products created and launched for Faberlic (more than 10 in total):
Eau de Parfum "UViolet", received the "perfume Oscar" FiFi Awards 2018 in Russia (a launch of the product exceeded the planned sales forecast, perfumer Maurice Roussel, Symrise)
Eau de Parfum "Renata Secret" by Renata Litvinova (perfumer Alienor Massenet, Symrise)
Eau de Parfum "Fleurette" (perfumer Olivier Cresp, Firmenich)
Eau de Toilette "Favourite" (perfumer Bertrand Duchaufour, Technicolor)
And others: Flankers "Mr. Incognito" and "Mr. Incognito", eau de toilette "Pacific", eau de toilette "Cruiser Safari", perfumed shower gels and deodorants.
March 2015 — February 2018
3 years
BaByliss Paris (Conair Corporation) - Russia&CIS
Moscow, www.babyliss.com
FMCG (non-edible)... Show more
Senior Brand Manager/ Brand Director
- Development and implementation on-line and off-line marketing strategy for the brand's products
- Analysis of the effectiveness current indicators of marketing activities
- Media planning and budgeting (360 C)
- Research of the product range, consumer properties and features of the goods, testing, localization and adaptation, management of assortment policy, launches of the new products and lines
- Organization of researching needs of market and attitude of consumers to the company's products
- Market segmentation and discovering different parameters of the selected segments
- Development and conduction of the training programs and webinars about the product for sales staff, sellers, promoters, stylists
- Management and optimization of the team and structure of the Marketing Department
- Analysis and forecasting of the market development
- Analysis of the competitors activities
- Participation in development of the pricing policy
- Development and implementation of the loyalty programs
- Development and launch of special projects on the Federal level
- Development of the sales promotion programs with key customers (M. video, Eldorado, Media Markt and others)
- Development and implementation of the PR strategy
- Development of the promotional and PR events
- Briefing and supervision of the marketing agencies
October 2014 — April 2015
7 months
Ltd "First Steps", Russia and CIS
Moscow, www.1steps-toys.ru
FMCG (non-edible)... Show more
Group Brand Manager
- Management of the brands: "Ravensburger", "Chuggington", "NICI"
- Development and implementation of marketing strategy for the brands
- Marketing researching, discovering of the consumer's requirements for the product
- Analysis of the competitors, sales and forecasts (SWOT, ABC, XYZ)
- Work with retail chains: support and promotion of the brands, planning and organization of the trade marketing activities ("Detskiy Mir", "Hamley's", "Mothercare", etc.)
- Development and supervision of the cross-marketing projects
- Development of the advertising campaigns and evaluation of their effectiveness
- Advertising on TV (working with agencies and channels directly)
- Internet marketing: localization the websites of the brands, management of SMM and bloggers
- Work with print and digital media: creation of articles, press releases and analytics, development of the layouts with designers
- Creation of the POSM: setting tasks for designers, control of execution
- Creation of the promotion videos (scripts, briefs, control of fabrication)
- Trade marketing in collaboration with division of the merchandising
- Localization and adaptation of the products: consumer properties, labels, packaging, instructions
- Development of the brand catalogues for B2B and B2C
- Development and implementation of the promotions, performance evaluation
- Development of the loyalty programs for B2B, B2C
- Participation on the exhibitions and business trips (Russia, Europe)
- Budgeting: annual and monthly planning
- Trainings for sales managers, for the customers stuff
- Interaction with brand manufacturers (Europe)
- Team management: designers, contractors, managers
September 2012 — September 2014
2 years 1 month
Corporation "Organic"
Moscow
Retail... Show more
Head of the Marketing Communications (03.2012 – 09.2014), Senior Marketing Manager/Brand Manager (09.2012-03.2012).
- Retail marketing and trade-marketing management
- Development of pricing policies by brand
- Planning a marketing strategy
- Development assortment of the company's policy
- Identification of target customer segments, distribution channels, preparation of analytical summaries and recommendations for brands in stock / portfolio of retail and wholesale sectors
- Organizing and conducting product presentations to potential buyers and consumers, thematic seminars
(professional training in consumer characteristics and qualities of the product)
- Creating and designing presentations, training guides, catalogs, brochures, news magazines
- Briefing training materials, organizing and conducting training sessions for the staff
- Communication with foreign experts, partners and suppliers
- Development, arrangement and implementation of different conceptions, promotion of brands
- Presentations, seminars and other events preparation, exhibitions participation
- Relationship with Mass-Media
- Social networks analysis and social media marketing
- Company web-sites development and promotion
- Market, competition, suppliers and customers analysis
- Negotiations with partners
January 2014 — March 2014
3 months
Professional International Internship AIESEC (Thessaloniki, Greece), Marketing Department
Greece
Public Services... Show more
Intern (Marketing Department), during work in the Corporation "Organic"
- Contribution in the visibility of the product in Greece, Russia & abroad
- Creating a marketing plan and realizing conception to promote the product, exhibitions and activities
- Translating the site and advertising materials from English into Russian
- Writing articles in local newspapers/social media, creating videos
April 2010 — September 2012
2 years 6 months
Make-up Atelier Paris
Moscow, www.makeupatelier.fr/en/
Educational Institutions... Show more
Marketing & PR manager
- Development, arrangement and implementation of different conceptions, brands promotion
- Establishing and supporting connection between the company and advertisement sites
- Arrangements in the area of creation of advertisement materials
- Presentations, seminars and other events preparation, exhibitions participation
- Relationship with Mass-Media
Arrangement and implementation of company conception and internet promotion
- Search and analysis of target customers on internet
- Social networks analysis and social media marketing
- Work with related internet resources, blogs and forums
- Company web-sites promotion, site administration, content filling
- Market, competition, suppliers and customers analysis
- Competitors’ potential estimation
- Cooperation with designers, programmers and other freelancers
- CRM management
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
About 10 years of marketing experience in Russian and foreign companies (segments fragrance, beauty, FMCG, Hi Tech).
Experience of working in a fast paced environment and ability to understand quickly mission, vision and values of the brand.
Proven ability to work within brand’s guidelines and create actual and relevant image of interests to the target audience.
Experience of public speaking (as a speaker on forums and conferences, radio and TV), experience of working with celebrities.
Ready to provide completed projects portfolio upon request (finished products, Federal level programs).
Ready for business trips, including foreign ones.
My own projects (perfumery formulation, olfactory events and consulting): www.fessalonika.com
Expert in perfumes, journalist of Fragrantica (https://www.fragrantica.com/news/author/Dariia-Fessalonika/) and I regularly attend key fragrance exhibitions, congresses and events: WPC, Esxence, Cosmoprof, FiFi Awards, etc.
Personal features: sociable, responsible, high efficient, stress resistance.
Have a passion, motivation, dynamic approach and ability to work effectively with internal and external stakeholders.
Hobbies: perfumes, psychology, marketing, tourism, foreign literature, photography, extreme sports.
Other: I travel around the world during all my life, already have visited 39 countries and love to discover different mentalities and cultures.
I'm creator of immersive perfumery workshops and olfactory trainings for art-spaces (lectures are devoted to perfume trends, specificity of psychological and physiological perception of smell, development of olfactory literacy and creativity).
My pages in social media:
Instagram: https://www.instagram.com/dariia.fessalonika/
Facebook: https://m.facebook.com/fessalonika/?ref=bookmarks
Higher education
2010
Higher education
Faculty of Economics and Management , Economics and Marketing Management, Specialist's degree in Marketing Management
2010
Higher education
Foreign Languages Center, Translator in area of professional communications
Languages
Professional development, courses
2019
Journalism
Academy of Journalism, Journalist
2018
Vast Advanced Perfumer
Program by Nathalie Feisthauer (ex. Givaudan) and Pissara Umavidjani (Parfums Dusita), Perfumery
2017
Training in formulation by perfumer Irina Neza in Grasse, France
GIP, Galimard , Perfumery
2017
Private olfactory training by Thomas Fontaine
Osmothèque Versailles, Perfumery
2015
Practice in formulation and history of perfumes
Perfumery school of St. Petersburg, Museum of perfumery in St. Petersburg, Perfumery
2014
Training course "Time Management" (Moscow, Russia)
Corporative University NFK
2013
Training course "Analysis of problems and management decisions"
MIRBIS (Moscow, Russia)
2013
Training course "Coaching as a management style"
MIRBIS (Moscow, Russia)
Tests, examinations
2010
The Graduation work on the topic “Management of a company’s marketing potential”
Moscow State Technical University of Radio Engineering, Electronics and Automation, Moscow, Specialist's degree in Economics and Marketing Managment
Citizenship, travel time to work
Citizenship: Greece, Russia, USA
Permission to work: Austria, Germany, Great Britain, Greece, Italy, Russia, Spain, USA
Desired travel time to work: Doesn't matter
