Building a marketing team. Creation of community and communication channels with decision-makers, development of a site and presentation materials. Development and packaging of Martech services and Retentioneering analytical tools for optimizing and personalizing digital channels, mobile applications and websites based on a data-driven approach.

TMC, Business Travel, MICE and IT / CMO / 2015-nd - 2b2 Marketing strategy / Strengthening the position of the industry leader / Marketing mix, communications, creative strategies, PR representation / Preparation for tenders / Management SEO / SEM / SMM / e-mail marketing - Conducting internal and external marketing research (for strategic planning and for distributing the expertise of the company to the market and in the media), working with industry reports - Acquisition of all open communication channels with clients / marcket expansion and loyalty increasing / Generation of "shticks" - Business development / analysis and development of profitable clusters in IT products - Development of an unique image superiority in the industry - sustainable development strategy http://aeroclub.ru/ecooffice/ - Management of the Press Center, the evolution of 6 to 1500 publications per year, including industry and business top-media, press events, conferences http://aeroclub.ru/press/ - Work with all open contact channels, lead generation, integration with CRM: new STA-site http://aeroclub.ru/about/ + evolution project, leader in SMM https://www.facebook.com/aeroclubjsc/, generation video content https://www.youtube.com/channel/UC2OvI8a2iFtyw3k-8uphZ4g/videos - Trusted marks: Finalist Award HR-brand 2015 http://www.buyingbusinesstravel.com.ru/news/travel-management/4541-kompaniya-aeroklub-vyshla-v-final-premii-hr-brend-kak-luchshiy- rabotodatel-goda /. Participation in professional IT conferences https://www.youtube.com/watch?v=St2stWKj-YU. In 2016, the company took the 2nd place in the rating of the "green offices of Russia" and collected three Buying Business Travel Awards Russia in the categories "Best Sales and Key Accounts, TMS segment", "Best tool for data analysis and reporting "(ATOM) and" The best program of social responsibility of business "http://buyingbusinesstravel.com.ru/news/mice/5642-konfetti-osypal-pobediteley-premii-bbt-awards-russia-cis/. In 2017 the company became the winner of the review competition of the SPIBA review contest "Responsible attitude to the environment" of enterprises and organizations of St. Petersburg and the Leningrad Region https://www.spiba.ru/en/spiba-gorditsya-svoimi-ekologicheskimi-initsiativami /, nomination "The best program of social responsibility of business 2017" http://2017.bbtawards.ru/nominees/

- Marketing strategy / Brand positioning and launch as new online travel supermarket / Marketing mix, communication, creative, advertising strategies - Sales funnel management / brand traffic and lead generation / conversion to sale - Product marketing / UX - SEO / SEM / SMM / e-mail management / Driving loyalty and sale-promo activities - Start a micro-budget PR: more than 200 publications per month, PR media value - up to 87 million rubles per quarter. Publications: Kommersant, Vedomosti, Lenta.ru, Travel Russian News, Interfax, Expert, National Geographic, etc. CEO is in sixth position among the most quoted industry experts at the end of 2015 http://www.travel.ru/news/2016/01/20/252061.html

- KupiVIP / KupiLUXE / SHOPTIME / Fashion stylist / Trusted Service brand management - Development of the ACIT (Association of Internet commerce companies) - Marketing, AD and PR strategies, loyalty increasing. KPI: Data Base growth +2, 5 million, AOV +30%, retantion rate +1.2, awareness +39%, top of mind +32% - Investment presentations / raised more than $ 24 million - SMM - increasing the number of followers of the brand in social networks from 17 to 480 thousands of real users. Increasing the activity of the audience from 0,3 to 1,9% - Driving Ad and PR flights, Product Placement, radio show, fashion weeks, fashion events InStyle Beauty Bar, Marie Claire Prix D’Excellence de la Beauté 2013, etc., PR media value – up to 25 million rubles per quarter. Example of TV commercials: https://youtu.be/O_TvarX4Dms, https://youtu.be/GxgBfxqs2f0 - Development of the concept of Fashion platform: Release of a trendy glossy monthly magazine ShopTime Publishing House Sanoma Independent Media / Creating fashion external promotional portal Fashion Stylist http://fashionstylist.kupivip.ru

- Starting a new business line from zero, output on the operating mode - Business planning, investment plan, development plan, organizational structure - General management of division, planning, resource allocation, assignment of tasks, monitoring their performance; - Management at all stages of the product life cycle: formation of procurement policy and production, market development and sales promotion strategy, assortment policy, organization of licensing and certification of products, participation in pricing, monitoring and analysis of sales - Production plan and sales plan - Private label: strategy, development, production, sales - Budgeting for subordinate departments - Development of motivation system - Creation of a pool of partners and manufacturers Main achievements: - Definition of market segments, positioning - Starting a direction, output on the operating mode - Preparation of marketing channels

- Management of the federal network of children's entertainment centers “Crazy Park” - Centralized management of regional branches. 25 amusement grounds, 1000-2000 m2 - Improvement of operating efficiency (cost reduction, development of labour productivity, optimization of business processes, improvement of quality of service); - Administrative work. The total number of subordinates – 200; - Development of a strategic plan for a company development in the Russian market - Development of services in the region, development and implementation of investment projects - Formation of the assortment and pricing policy, the yield-expenditure component - Development of ways of brand and products promotion, budgets, optimization - Management of design bureau Main achievements: - Strategic partnership, integration into the development program of MEGA shopping center throughout the Russian Federation; - Growth of the network from 4 to 25 branches, development and commissioning of network standards; - Creation and development of the affiliate network (Detskiy Mir, Bananamama, Hobby Center, Babybum, collaboration with networks of cinemas, bookstores, pharmacies, Internet portals, news and trade publications, etc.), participation in the Russian actions in partnership with Danone, partnership in regional administrative and public holidays; - Increase of profitability of sales for 60 percent on the average

- RICH & FAMOUS/ brands: NOBEN (NIZHFARM), SHANGRI-LA, VINSOGRAND, JAZZ TOWN, SUPERSLOT, NEW YORK CASNO - OMD Optimum Media/ brands: KONICA, INGOSSTRAKH, DIM, LADY IN, RATIOFARM (AMBROBENE, TEVA) - MAXIMA Communication Group/ brands INTEL, PHILIP MORRIS, NIVEA, BOSCO DI CILIEGI