Develop marketing strategy for the cybersecurity company and define tactics to get the word out about the company's expertise and drive qualified traffic to the front door Deploy successful marketing campaigns and own their implementation from ideation to execution Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Experiment with a variety of organic and paid acquisition channels like pay per click campaigns, event management, PR, social media, lead generation campaigns, performance analysis Build strategic relationships and partner with key industry players, agencies and vendors Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze market trends and adjust email and advertising campaigns accordingly

Improved gross margin to 10-20% depends on product group due to the issues investigation process Increased the sales revenue growth up to 20% owing to the new product strategy development Arranged 12 marketing events with C-level customers which brought 80M$ leads Forecasted annual sales company plan and implemented marketing initiatives to archive target Reorganized and supervised product marketing department of 3 product managers and operation specialist Successfully launched and managed 2 new product businesses, witch helped to diversified product portfolio and win 5+ deals under US sanctions Arranged 28 incentive meetings with vendor representatives (DellEMC, Hewlett Packard E, HP inc, Cisco, IBM, Huawei, Lenovo, APC, VmWare, Citrix, Commvault, Hitachi, Veritas, Veeam and etc.)

Managed the successful launch of SoftLayer, an IBM Cloud platform, with the first public reference after 3 months with Mariinsky theater . The audience coverage was up to 20K Arranged the Service Business Unit event, which brought 40M$ leads took place in Q1 2015 was devoted to personal data relocation. The event was awarded as the most effective Service Business unit event Solved 2 difficult issues with local and European departments Implemented multi waves 10+ digital campaigns, witch increased downloads of trial versions by 3 times Based on IBM marketing analytic agency, the event, arranged by myself, was one of  the top 5  best events in CEE during 2014. The outcome was 65 M$. Cloud computing, Hosting, Data centers, Services, IaaS, PaaS

Increased by 50% annual product sales target due to the product strategy development Developed every quarter product workshops for sales team Analyzed and categorized 15000 product items, set up key focuses Created 5 PR articles for industrial magazines Generated and conducted 3 product market investigations Supported and motivated quarterly 1-st tier partner marketing initiatives

Closed key deals with Sberbank, Bank of Moscow, VTB24, X5 Retail group Executed more than 15 partner events Prepared and publish the company brand book Took part in 10+ exhibitions which brought 350 leads

Managed the technical support department of 2 employees Supervised the 15 banks operations in the SWIFT Alliance Access system, perform major configurations and adjustments, provided technical support along at all stages of the Alliance applications.