Building distribution and increasing sales in the NKA and RKA channels in Russia and CIS: Building relationships with the clients Analysis and management of sales, marginal income, product turnover, company budget Negotiation of contracts Development and adoption of new approaches in the work

Building distribution and increasing sales in the NKA and RKA channels: - Analysis and management of sales, marginal income, product turnover, company budget; - Development of a strategy and policy for working in the NKA channel (pricing, marketing and trade-marketing activities, regional representation); - Setting KPI and plans for KAMs, monitoring their implementation; - Motivation, mentoring and training of the team; - Reaching agreements with the largest federal and regional KA.

Distribution creation and increase sales of the company's products in the entrusted sales channels in Russia and CIS countries: - Analysis and management of sales, profit margin, turnover of products, the company's budget to the new channels (the main range, chilled coffee drinks Starbucks and coffee beans Starbucks); - Development of strategy and policy of work with new sales channels (pricing, equipment, marketing activities, regional representation); - Contracting new partners to build product distribution, setting tasks and sales plans for them, monitoring their implementation; - Federal agreements with major Federal and Region market players in the channels: Regional Key Accounts; Gas stations; E-commerce; HoReCa; Convenience; Vending; Duty Free - Managing team of regional managers (5 direct reporters): setting KPIs and monitoring their implementation; motivation, coaching and training - Development and assistance in building sales of Starbucks coffee beans through accountable channels, through coordination and installation of Starbucks coffee complexes;

- Development of sales in Russia of full company’s assortment (3 areas: home textiles, fabrics and accessories, services for tailoring for other companies) - Managing and coaching team of sales and purchases (Sales & Savings) - Connecting and developing Federal KA (Auchan, Metro, X5, Magnit, etc), and regional chains of sales of women's apparel, home textiles and fabrics - Building relationships with the clients DIY (OBI, Leroy Merlin, Castorama) - Additional e-com channels integration (Lamoda, KupiVip, Wildberries) - Development and implementation of new approaches in the work of the entire company - Maintain financial reporting and checking of results - Setting goals and objectives for purchasing and sales tracking execution of KPIs

NEW CHANNELS DEVELOPMENT MANAGER (NATIONAL ACCOUNTS) WRIGLEY RUSSIA MARCH 2012 – APRIL 2014 - Development of sales in new channels for Wrigley in Russia - Manage the team of key account managers (3 persons) - Negotiation of contracts with non-food channels (HoReCa, Petrol stations, Mobile retail, Drugstore chains, Airlines, etc.) - Additional sales through these channels - Development and adoption of new approaches in the work with non-food channels - Acquire new accounts in non-food channels KEY ACCOUNT MANAGER (NATIONAL ACCOUNTS) WRIGLEY RUSSIA MARCH 2010 – APRIL 2012 - Conducting regular and annual negotiations with key accounts - Contracting commercial and marketing agreements improving efficiency of commercial and trade marketing terms, increasing assortment and listing new SKUs; - Coordinating on-time and full delivery and installation of equipment with global office and internal departments (engineering, installation, etc.) - Control of implementation of terms of the contract through field force structure - Following up on all contract documentation - Fulfillment of annual sales and installation plan - Handling budgets; - Control of accounts receivables

- Managing key accounts Х5 Retail Group and Kopeyka: - Cooperating with JKAM team - Negotiating and concluding commercial contracts and marketing agreements - Initiating optimizing and more efficient commercial and trade marketing terms; - Improving assortment, listing new SKUs; - Following up on all contract documentation - Fulfillment of annual sales and installation plan - Handling budgets; - Control of accounts receivables - Developing of promo activities in cooperation with marketing department taking into consideration individual specifics of clients, tracing efficiency of promo - Solving all problems connected with logistics, project work, and client satisfaction

AREA MANAGER OF TRADE MARKETING BRITISH AMERICAN TOBACCO RUSSIA MAY 2007 – JULY 2008 Building of distribution and increasing of sales of cigarettes on assigned region: - Managing and coaching team of Territory representative of trade marketing (7 persons) - Supervision of merchandisers team National & Regional Key Accounts (14 persons) - Plan and oversee execution of promotional and visibility activities within assigned territory - Analysis of key market parameters - Provide post-event reports, analysis, and regular status reports - Define and implement corrective measures on the basis of the analyses undertaken - Negotiation of contracts with key customers TERRITORY REPRESENTATIVE OF TRADE MARKETING BRITISH AMERICAN TOBACCO RUSSIA APRIL 2006 – MAY 2007 Negotiating and concluding commercial contracts with clients on assigned territory; Promotion of new brands of cigarettes; Define trade channel-specific assortments (“Must stock list”) and follow-up implementation of listing plans; Develop the comprehension of channel-specific customer needs and habits; Consulting clients on special equipment for displaying of tobacco products; Manage and execute merchandisers training

Managing and training of consultants; Presentations of new products for clients; Conclusion of contracts with key clients

Technical support of the enterprise: Installation and maintenance of the working capacity of the OS; Support of software (mainly office programs and programs of accounting and personnel); Maintenance of efficiency of office equipment (printers, faxes, copiers, etc.)