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ЗарегистрироватьсяБыла более двух недель назад
Женщина, 35 лет, родилась 27 июля 1990
Москва, м. Коньково, не готова к переезду, готова к командировкам
Brand Manager / Product Manager
Специализации:
- Менеджер продукта
- Руководитель проектов
Тип занятости: полная занятость
Опыт работы 16 лет 4 месяца
Июнь 2016 — по настоящее время
10 лет
Москва, qbfin.ru
Финансовый сектор... Показать еще
Senior Marketing Specialist
1) Marketing support of III QBF brand:
- digital promotion (web-site creation (nissan.uralavtoimport.ru), SEO, Context and Media promotion)
- running own and cross-branding events - snowboarding competitions, motor rallies, brand door open days)
- POSM design creation and production ( presentations, business cards, brochures, products catalogues, roll-ups, exhibition equipments etc)
2) Analysis:
- monthly analysis competitors marketing activities;
- monthly analysis customers choice and service satisfaction index by questionnaire
- product analysis on a monthly basic
3) Inside marketing
- HR brand promotion;
- Corporate events
- Corpopate brand training
- Corporate SMM promotion
Ноябрь 2012 — Март 2016
3 года 5 месяцев
IT Professional Solutions (Parma-Telecom LLC)
Москва, itps.com
Информационные технологии, системная интеграция, интернет... Показать еще
Senior Marketing Specialist (B2B)
-Refreshing of brand standards: creating new positioning, refreshing brand guidelines;
-Name creating for new companies and products;
-Launch new products, create brand standards;
-Marketing analytics of competitors, benchmarks, customers;
-Agencies Coordination: design studios, brand-consulting agencies, printing agencies, etc;
-360 brand support, creating all brand materials (about company, services and product materials: brochures, leaflets, roll-ups, stand for exhibitions, presentations, souvenirs, etc.).
Ноябрь 2011 — Ноябрь 2012
1 год 1 месяц
Nissan and Infiniti (Uralavtoimport)
Пермь, www.nissan.uralavtoimport.ru
СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование... Показать еще
Key Marketing Specialist (Brand Manager - B2C)
1) 360 - marketing support of Nissan and Infiniti brands (3 automotive showrooms):
- creation and production with agencies outdoors, radio, TV and printing advertising
- digital promotion (web-site creation (nissan.uralavtoimport.ru), SEO, context and media promotion)
- running own and cross-branding events - snowboarding competitions, motor rallies, brand door open days)
- POSM design creation and production ( business cards, brochures, products catalogues, roll-ups, exhibition equipments etc)
2) analysis:
- monthly analysis competitors marketing activities;
- monthly analysis customers choice and service satisfaction index by questionnaire
- daily and weekly monitoring customers showroom attendance, estimation of attendance cross sales conversation
- monthly approval for marketing budget plan of Nissan and Infiniti brands with top- management
- as a result- raising of customers showroom attendance on 12% in last 3 months
3) responsibility for staff
- running 5 office- managers, motivation, estimation, creation job standards, support, reporting about their activities
4) representing the dealer in negotiations with head office in Russia, reporting monthly about dealer marketing activities
5) monthly gain 100% marketing expenditure compensation from head office
Декабрь 2009 — Октябрь 2011
1 год 11 месяцев
Audit Gross Buch
Пермь, www.audit-gb.ru
Финансовый сектор... Показать еще
Marketing Specialist (B2B,B2C)
1) set up marketing mix system, planning annual budget
2) running marketing events ( exhibition, professional seminars, clients days etc)
3) creation and production marketing materials (brochures, booklets, leaflets, business cards and etc)
4) creation brand standards, creation new logo design
5) customer satisfaction research monthly
6) creation and launching company's web-site www.audit-gb.ru, SEO promotion
Навыки
Уровни владения навыками
Обо мне
Tennis, swimming, running
Высшее образование (Магистр)
2015
Высшее образование (Магистр)
Менеджмент / Managment, Маркетинговые коммуникации / Marketing communications
2011
Высшее образование (Магистр)
Менеджмент / Management, Маркетинг / Marketing (диплом с отличием / with honours)
2007
Высшее образование (Магистр)
School 146 with enhanced studying Maths
Maths and Physics, Maths
Знание языков
Повышение квалификации, курсы
2014
Brands' growth in competitive markets
Marketing Academy, Marketing
2013
Business English
Cambridge University, HSE, Upper-Intermediate (B1)
Тесты, экзамены
2013
Business English Certificate
Cambridge University, B1 (Upper-intermediate)
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не имеет значения
