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Male, 43 years, born on 5 July 1982

Moscow, metro station Preobrazhenskaya Ploschad, willing to relocate, prepared for business trips

Brand manager

120 000  in hand

Specializations:
  • Marketing and advertising department manager

Employment type: full time, part time, project work/one-time assignment

Work experience 20 years 9 months

October 2014currently
11 years 8 months
Perfect World Europe B.V.

Moscow, perfectworld.com/

IT, System Integration, Internet... Show more

Brand and PR manager
- Brands promotion - Media-concept of campaigns - Media planning - Marketing support of game - Analytics - Analysis of competitors' activities - Web-support (content, events, contextual advertising, SMM) - Online promotion planning - Preparation and adjustment of the scheduled activity - Development advertising materials - Participating in development of company`s strategy - Participating in budget planning - Working with partners (Co-marketing) - Work with the community (development and implementation of campaigns and contests) - PR planning (games: Neverwinter, Blacklight: Retribution, Swordsman) - Creation of information occasions - Creation of press releases and news - Organization of events - Preparation and conducting presentations - Planning for of performance indicators - Reports on the execution of works
November 2013July 2014
9 months
Panzar Studio

Moscow, www.panzar.com

IT, System Integration, Internet... Show more

Marketing and PR manager
- Project management (the game - Panzar) - Preparation of a marketing plan - Analyst (SWOT analysis) - Prepare plans - expenditure, income, cash flow - Preparation and adjustment of the scheduled activity - Preparation in-game activities - Work on joint projects with partners - Preparation of external events (including the China market) - Preparation and conducting presentations - The timely preparation and submission expert assessments of game projects on RU market - Participation in the localization of materials for external markets - analytical documentation - Interaction with foreign partners, coordination of marketing activities - Preparation of technical specifications, supervision of works and acceptance of promotional materials - Organization of events - Development of PR plan - Formation newsmakers, news and articles - Formation brand in the market - Online promotion of the project - Work with the community (development and implementation of campaigns and contests) - Analytics - Promoting the project - as the cyber discipline (organization and carrying out of tournaments).
June 2011April 2014
2 years 11 months
HLB Vneshaudit Inc

Moscow, www.vneshaudit.ru

Financial Sector... Show more

Consultant of marketing
Full marketing support of HLB Vneshaudit Inc - Analytics. - Rebranding - strategy, analytics, creation of the brand book - Project management - PR-support - Web-support (content, events, contextual advertising, SMM) - Mediaplanning - Planning the budget - Online-promo – forums, communities - Co-promo (events, ATL/BTL/PR campaigns) - Pricing - Media-concept of campaigns - Large-scale b2b & b2c events - Analytics of efficiency current marketing campaigns - Participating in development of company strategy - Advertising materials
August 2013November 2013
4 months
Perfect World Europe B.V.

Moscow, perfectworld.com/

IT, System Integration, Internet... Show more

Freelancer (marketing & digital market analyst)
Analytics. Market analysis (competitors, prices, payment systems, the target audience) - Drafting proposals for optimization of monetization for the Russian market. - Planning of promotion game Neverwinter (Internet marketing, advertising, preparation of internal and external events) - PR plan drafting - Selection of contractors - Agreements with partners(prize fund, equipment for the exhibition, the payment system Qiwi) - Preparation of promotional materials - Helped in the localization project and promo-materials - Assistance in the preparation and conduct exhibition IGROMIR
March 2013November 2013
9 months
Holding company "Transsertiko"

Moscow, www.dtod.ru

Transportation, Logistics, Warehousing, International Logistics... Show more

Head of PR and marketing department
- Management PR and marketing department - Team management - Project management - Full marketing support - Special events - PR-support - Web-support (content, events, contextual advertising, SMM) - Media-concept of campaigns, tenders - Large-scale b2b events - Analytics of efficiency current marketing campaigns. - Planning the budget - Participating in development of company`s strategy - Advertising materials
March 2012November 2012
9 months
ICER Inc

Moscow, www.icees.ru/

Utilities... Show more

Business Development Manager
Project work (Delivery term - one year). The task - to take the company to the regions to provide services to public utilities. Necessary to lease the objects at least in 6 regions. The task completed in 9 months. - Lobbying services company in the regions - Analytics of efficiency current marketing campaigns - Project management - PR-support - Mediaplanning - Pricing - Media-concept of campaigns - Large-scale b2b & b2c events - Participating in development of company strategy - Advertising materials
January 2007May 2011
4 years 5 months
Buka Entertainment

Moscow, www.buka.ru

IT, System Integration, Internet... Show more

Product Manager
Full support of the product (from the stage of formation, to sale to the final consumer). During the work produced more than 100 products (AAA level games, casual games, mmo games e.t.c.). - Full marketing support of games - Create marketing plans for each project (including all stages of creation (or license purchase) games) - Close co-operation with foreign partners and reporting to them - Analytics. Fields and desks analytics, analytics of efficiency current marketing campaigns - ATL/BTL activities - Mediaplanning - Co-promo (events, ATL/BTL/PR campaigns) - Full cycles of marketing promotion incl. trade-marketing activities - joint promotion events with largest Russian and CIS retailers - Online-promo – forums, communities - Product-placement - joint promotion events with largest Russian, CIS retailers and publishers - Pricing - Full cycle of marketing promotion free2play MMORPG on Russian market - Analytics of efficiency current marketing campaigns. Desk researches, hall-tests, focus groups. - Advertising materials
July 2005August 2007
2 years 2 months
Farta LLC

Russia

Art, Culture... Show more

Specialist of marketing department
- Analytics. Fields and desks analytics, analytics of efficiency current marketing campaigns. - Special events - PR-support - Special events - Media planning

Skills

Skill proficiency levels
Business Development
Digital Market Analyst
Strategic Marketing

About me

Summary 9+ years in different marketing roles: product management, project management, performance marketing, online advertising, retail marketing, analytics and business development. Skills - 80 level: - Product management - Project management - PR and community management - Strategic marketing - Operational marketing (digital and retail) - Negotiating of agreements - Business development Skills - 79 level: - Attention to the tasks and achieving the desired result ; - Excellent communication skills; - Time management skills; - Rapid adoption of new skills and information; Skills - 78 level: Social Networks, Media Buying, Facebook Advertising, Social Media, Social Games, Online Advertising, CPP, CPA, CPI, Mobile Advertising Occupational diseases: Marketing, Community management, PR. Mobile games, PC games, Console games, MMO games, FPS, Free to Play Games

Portfolio

Languages

Russian — Native

English — C1 — Advanced

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter