12 October 2020 – 2 June 2021 PepsiCo, research (coursework - 5.0/5.0) Department of Marketing, Pepsi Max project • Worked out communication policy for Pepsi Max by way of product knowledge and sales increasing (3% product recognition in Russia) • Analyzed carbonated drinks promotion strategies in 5 foreign countries • Identified buyers’ behavior insights in non-seasonal time and key competitors in domestic market • Elaborated recommendation list comprised of 3 activations groups within the budget of 20 million rubles • Refined Pepsi Max CJM (Customer Journey Map) directed towards consumers coverage growing by 1.5 times 4 September – 25 December 2020 PepsiCo, internship Department of Marketing • Submitted 30 projects’ documents close-out in accordance with the contract for the amount of 155 560 EUR. Managed to end ½ debt to a supplier company • Performed 10 Pepsi product sending for Russian and Polish departments. Aimed to create external advertisement, cooperate with bloggers (Danya Melokhin) and meet private consumers needs • Participated in NY outdoor advertising development. Improvement and placement 2 main banners in VDNH Park

Volunteered for OMK (United Metallurgical Company) Fund. Leadered ‘Contemporary art centre creation in a monotown’ project of the 8-member team. Aimed at solving the social issue of staff shortage. TOP 1 out of 5 teams Company description: The OMK-Uchastiye Charitable Foundation for Family Support, Childhood Protection, Motherhood and Paternity was founded in 2008 on the initiative of the managers and employees of the United Metallurgical Company (OMK JSC, Moscow). Initially, OMK-Uchastie was created to support families in difficult life situations and children with serious illnesses in the regions where the company operates. Main directions of work: 1. Implementation of systemic changes in the quality of life of children with disabilities or those left without parental care and the formation of an inclusive environment. 2. Development of culture, art and creation of opportunities for enlightenment, education and creative realization of local communities. 3. Targeted assistance to families and children in difficult life situations. Assignment for the project: Creation of a cultural center for contemporary art in a monotown, where there is a steel cluster of a metallurgical company.

• Involved in the ‘Introduction to Corporate Finance’ course. Aimed for evaluating investment opportunities in the context of a capital system • Development a format for adjusting investment projects • Performed analytical work ‘Gas chemistry of Russia: Ammonia’. Risks and prospects for the implementation of potential projects in the nitrogen fertilizer market

Startup project ‘Retrospect.World’, October 2020 • Assisted in the preliminary planning discussions to determine the objectives and constrains • Distributed daily tasks and gathered weekly reports of the 3-member team • Participated in market research, carried out the SWOT analysis • Ranked 1st among the 3 projects by internal commission