Area of ​​responsibility - Russia, Division of Minimally invasive therapies (legacy Covidien). 1. Development of new marketing strategies. Segmentation of the market for each division, segment-oriented approach in marketing strategy, working time split and allocation of resources (human, financial, etc.) 2. Growth drivers. Collection of information for market assessment and identification of focus hospitals for growth drivers, as well as tracking results. 3. Implementation and promotion of SalesForce.com in the Russian Federation. Analysis and improvement of data accuracy in SFDC 4. Performance management. Adaptation of available tools, regular analysis of data together with department managers, participation and assistance on business reviews. 5. Working with external data-providers - analysis, implementation of results.

Opinion leader on the products of the company, (surgical staplers, access and instrumentation. Region - Russia and CIS. 1. Training of employees and customers, presentations and round tables on products. 2. Creation and implementation of a client database. A database is created in MSExcel, which is actively used by the company for analysis and control. 3. Creation and implementation of the marketing strategy of the department, including: - customer segmentation - cyclic assignment - distribution of the employee's visit activity - planning and control of the marketing budget During the work, a unified system of strategy and tactics was created. The bulk of the activities of the department and regional representatives in Russia and the CIS was digitized and visualized.

Promotion of the products for endovascular surgery. Training of employees and customers, participation and organization of exhibitions and conferences. Help sales staff in the promotion of the company's brands.

Conducting fitness testing for club customers. Promotion and sale of additional services.

Resident of surgical department of Clinical Hospital 67