I compiled a generational study in preparation of a Pitch for UEFA that lead to insights about core obstacles and subsequent strategy. On Google's YouTube project I created full mapping of negative social online behaviour that lead to insights about possible solutions as well as arranged interviews with influencers in the field and set the focus of the project brief. On Smirnoff I provided cultural research on the most recent 'LGBT inclusive' campaign that were chosen to set the tone of the campaign. I was in charge of the gender adaptation strategy for the Russian market on the AXE brand that lead to a revised and improved approach of the new rebranding campaign. On the Google projects I worked as a data strategist to identify areas in need of adjustment that improved the visibility on social media and raised engagement. I worked on the final presentation that presented the results to our client. I did research and extracted insights on such topics as gender, age, consumer behaviour, LGBT, New Technologies, Performance Arts and more.

I was part of the Digital Communication and Strategy team in the Giorgio Armani Headquarters. I maintained and improved the brand image and balanced communication of all adjacent brands on the official website and all social channels. I worked on devising communication strategies for new products, events and launches. I was part of the team that created the 10 month campaign #ATribute celebrating the brands timelessness and culminated in Giorgio Armani's book launch.

I worked on the Heineken international account alongside planners and creative directors. Was in charge of competitor analysis and strategic research for several new product launches (ex. The Sub). Oversaw campaign development from client briefings to production, providing support to creatives and planners on client presentations.

For the Ferrari 'brand improvement' research I collected and analysed qualitative data, conducted interviews internationally, due to my knowledge of Russia, English and German, translating them into Italian.

Initiated and organised an advertising campaign for the incorporated design store with a charitable collaboration in favour of ‘Save the Children’. I also worked on projects ranging from graphic to jewellery design.

I was in charge of content research and idea development for video production. I also worked with the editorial department providing translations for articles from Italian into English and vice versa.