- Division work organization; - restyling of Bank's brand (logo, website, outdoor/indoor concept); - planning, development, justification and implementation of the annual marketing budget; - implementation of new branch concept; - preparation and approval of all advertising materials of the Bank (POS, banners, posters, presentations, souvenir products); - control over the timely updating of the Bank's website content; - preparation and approval of the internal regulatory documentation of the Division; - preparation and implementation of Internet advertising campaigns (for the campaigning purposes: development of landing pages, on-line calculators, CRM, product proposal development); - developing of Technical requirements for IT units, subcontractors; - monitoring for the implementation of deadlines and documenting the tasks of the units, including monitoring contracts with counterparties, closing documents. Main achievements: creation of a marketing service from the very beginning; successful advertising campaigns in the Internet; creating a working CRM model in order to realize marketing efforts and track the performance of the departments involved.

- organizing of unit work; - planning and launching of advertisement activity in Internet (context advertisement); - preparing of advertorial materials for press; - conclusion of agreements with outsource companies; - administrating of web site content; - monitoring of cash loan and mortgage market; - developing and approval of new cash loan and mortgage products and tariffs, for retail customers according to marketing situation; - verification and scoring procedures development; - creation of credit calculators.

- management of Division work (in submission 10 person), statement of objectives and tasks to employees of division, the control over execution; - planning and launching of advertisement and marketing activity of Bank`s Retail business; - planning, working out, approval and realization of marketing budget; - media planning of centralized ADS Bank campaign in all regions of presence.(outdoor, radio, press, etc), choice of the optimal advertising surfaces; - collaboration with media, creative and web agencies; - banking market monitoring to ensure banks products are competitive and support business goals; - preparing and approving all Bank`s ADS materials and layouts (POS, ADS video rollers, Web banners, ATM screens, etc); - panning, approval and realization of DM of campaigns; - control over duly updating of the Bank Internet site content; - effectiveness analyses of launched marketing campaigns.

- working out of Bank DM communication strategy with potential and current customers; - planning, development and carrying of DM communications. Planning of campaign budget, providing trainings to Bank call-center operators, preparing of scripts, customers database ordering and optimization according to the main goals and target groups of the product, campaign effectiveness evaluation; - DM campaign coordination of adjacent departments; - coordinating with outsourcing companies working on DM services market.