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Extensive experience in completed projects, ranging from local campaigns to international 360-degree initiatives, with a strong background in art direction. Building effective marketing structures from the ground up and leading creative teams. Please read to the end, and you'll be confident in your choice. Links to our work are below, but for now... Building strong and successful brands. Not following trends, but creating them. Knowledge of advertising and marketing specifics across various industries: social media, GR, real estate, fashion, telecom, IT, information security, banking, retail, e-commerce, and FMCG. Creation, maintenance, and development of a recognizable corporate identity for the Company. Experience working with both single-brand companies and umbrella and holding companies. Work within the agency team or on the business side. Full support available in-house and with contractors, private outsourcers, and freelancers. Budget planning. Building healthy communication with related departments and cultivating a strong, motivated team of highly skilled professionals. Experience managing teams of up to 64 specialists. I am a "Playing Coach," meaning that all segments covered by my management are areas of my impeccable competence, shaped by my personal professional experience. Informed strategic creative thinking based on the company's or client's business goals. Creation and implementation of both individual marketing materials and comprehensive creative concepts, including large-scale, integrated 360 campaigns aimed not only at increasing brand awareness but also at strengthening and consolidating brand positions, ultimately leading to significant positive ROMI and ROAS calculations. Experienced in dynamic creative optimization, testing various approaches within a single activity across multiple segments and target audience groups to achieve optimal reach and return within a single concept. Extensive experience in branding, digital activities and routine support, video production – from concept to publication – including visual support, event organization, and execution, including international events at venues up to 10,000 square meters. I also design and oversee the design of offline client areas to convey the Company's spirit, and back-office spaces to support internal corporate communications and cultivate the HR brand. Direct participation in the development of seasonal collections, souvenirs and merch, uniforms, and an online catalog of souvenirs. Organizing video and photo production pipelines for e-commerce and more. Perfectionism, moral composure, resourcefulness in achieving goals, leadership skills... Specialization: Branding, brand development, corporate identity, design systems, POS, web, media advertising... File with MY old work on branding, advertising campaigns, and packaging: https://drive.google.com/file/d/0B5-pYhlOxC2-SzhqbGdiemxHU28/view?usp=drivesdk&resourcekey=0-D3r9L1cu4KNOuzwqU6_qFg Here are large-scale projects from Positive Technologies, which include videos (click on them). QR codes): https://drive.google.com/file/d/1asT3gel1lk68P8-Co2zscDXcHaYTqehC/view?usp=drivesdk What's interesting at Sber: Example of creative development of an event organization: https://drive.google.com/file/d/1k5blku28XIlWYZl5B-RB6i7KV2GfLpGq/view?usp=drive_link Large-scale internal rebranding project: https://drive.google.com/file/d/1kK8exgG71zDbmxOL4SeUQo5NFZRgbxkD/view?usp=drive_link Example of development of a merch capsule (branding and logo of our own) Development: https://drive.google.com/file/d/1nxxKA72h_CuxiyKyGu0wZC0jAoQjJh78/view?usp=drive_link Video production: https://drive.google.com/file/d/11knwlD2TxIA83yzKZOcF9tJI_Eb6fZeU/view?usp=drive_link https://drive.google.com/file/d/1A-V0OZ1aFMrE9SMGSJ8g3Dxi1aaIJwoy/view?usp=drive_link And live websites as examples of completed web projects: www.Kupivip.ru – an innovative mechanism that had no analogues on the market at the time of its launch, a trend that hundreds of others have followed. Successful https://svyaznoy.instavktok.ru/category/smartfony/ (svyaznoy.ru) – an online retail giant for electronics www.Ptsecurity.com – an international leader in the B2B market for comprehensive information security solutions, including at the government level www.Phdays.com – an international forum with a decade-long history that has become a benchmark in the industry https://15.standoff365.com/ – an international cyber testing ground, listed in the Russian Book of Records, a resource that utilizes a number of innovative solutions developed in-house.