ICE Robotics EMEA Led the CRM for the EMEA; responsible for email - marketing, lead generation, database. ------- Fixed Term Contract - Fully responsible for the CRM tool (from 0 to LIVE) and database; grew, managed, developed new functionalities, trained the team, managed e-shop - 90% satisfaction inhouse; - Created and managed the lead generation: set up landing pages, created sign up forms, email campaigns; increased the open rate by 30%; - Implemented the opt-in/opt-out, 100% GDPR compliant; - Developed the CRM strategy to increase CLV: email marketing, set trigger campaigns, A/B testing, created customer journeys, 65% delivery rate; - Tracked and analyzed the performance, KPI's, optimized campaigns; set new goals and targets; - Internal and external stakeholder management: IT team for the CRM deployment & development, design & translation agency to align communication within the EMEA; - Took lead of the LinkedIn Sales Navigator, managed, trained and put targets for the team. - Worked closely with all the departments, collaborated, led projects, developed the go-to-market strategy.

PM-International Developed and established the loyalty program over 20 markets ------- Permanent Employee - Was fully responsibility for the strategy development, creation and performance of the loyalty LU program; managed the first launch in more than 5 markets with a response rate of 65% (APP, landing pages, sign up forms, email automations, multilanguage website); - Acted as the master of workflows & automations, set up landing pages, enlarged the engagement rate by 30% through campaigns in HubSpot; - Successfully launched a new email project and increased the average receipt rate twice via Active Campaign; - Increased the active CRM database by 300% by launching new projects and contests; - Managed the multilanguage APP, analyzed and improved the user-friendly experience, the download rate went up by 40%; - Facilitated the website (WordPress), tracked visitors, created and rearranged content, supported the e-shop; reduced the bounce rate by 10%; - Worked directly with the IT department on variety of projects (implementation of a new website, creation of unique database for all the markets), managed Confluence and JIRA project management tools.

Took full responsibility over 30+ countries in email marketing. ------- - Directed the A to Z creation of e-mail campaigns via Active Campaign, analyzed the results, built analytical reports, A/B testing. As a result increased the open rate by 30% and click rate by 12%; - Was fully responsible for a campaign creation from a sketch, worked closely with designers for campaign deliverables; set up the e-shop for promotions; focused on customer retention; - Optimized the process of the email creation and approval, shorten the period by 50%; - Improved the quality of the communication with subsidiaries, time of the response decreased significantly to 1 hour from 2 days.

KBL an Private Bankers Contributed to managing leading key marketing projects all across Europe - Created a tender for a new CMS (RFP, evaluation grid, selection, final decision), after a successful ------- Fixed Term Contract negotiation had a total cost reduction of 5%; - Performed as the leading person in the new intranet project, audited, analyzed and developed a Luxembourg, LU new interface ( layout, functionalities, landing pages); boosted the click rate by 35%; - Developed & Implemented a new communication strategy to engage employees ( SWOT analysis, goals definition, roadmap building, development & application plan ), raised the number of satisfied employees by 20%; - Facilitated and organized events: conferences, corporate events, employee's outings; got 30%+ more of happy people attending corporate events; - Ran LinkedIn ads, created appealing content, a/b testing, targeted campaigns, increased the audience by 20%.

Leading Social Media projects for the Air France brand all around the world: ------- Fixed Term Contract - Produced campaign (paid & organic) reports for all the markets, including analytical recommendations, conducted reports for more than 40 markets worldwide; - Measured company's performance on Social Media platforms (Facebook, Instagram, Twitter, WeChat, Pinterest, Google+, YouTube), assessed, identified the pikes and reasons, increased the CTR by 15% for leading markets; - Implemented the website socialization & social login, gained new qualified data for 45% of users during first 3 weeks; - Created a full analysis & Identified solutions for Instagram and VK social media strategy, Air France increased the VK audience by 50%.

Developed the Studio worldwide - Middle-East Asia, Europe, UK, Russia: