• Design and organization of training programs for employee development and growth. Employee engagement initiatives. Full cycle of corporate events management, incl. agency relations, content, backend tools, reporting; development of wellbeing and teambuilding programs for employees incl. sporting activities. • Employee communication, corporate and executive internal communication (copywriting and layout): newsletters, org updates, SharePoint. The editor and copywriter for 2 corporate monthly org-wide newsletters (business and corporate culture). Recommendation of HR Director Microsoft is available

• Employee and executive comms: monthly Microsoft Russia Country Plan newsletter (content creation, copywriting in English), Russian Leadership Team comms (drafting updates, newsletters), support to CEE team with CEE-wide internal news writing and miscellaneous CEE internal comms projects, executive briefing support, local narrative and message house support, translation and copywriting for internal comms. • External comms: global message landing and corporate story amplification, influencers engagement initiatives support incl. expert interviews in English, materials for media campaigns, corporate featured stories translation for Microsoft News Center (100+ posted), customer success stories translation to English for CEE. Recommendation of PR Director of Microsoft is available

Corporate language training

Press relations for HP Enterprise business (HW, SW, C&I, Services, Vertical markets) * PR strategy for Russia: key messages, target media, competitive positioning, executive and expert speaking matrix, key management criteria, best practices ; * Development and implementation of PR plan on quaterly basis by accurately preparing and following up delivered PR activities, reporting Share of Voice and coverage results ; * Building operational model and managing effectively the PR agency incl. metrics, resources, scope, SLA and budgets ; * Executive communications (interviews with WW and EMEA leads, customers, concept and messaging for executive press events, executive briefing) ; * Streamlining WW messages to the Russian market to ensure single umbrella in communication with media/customers/partners, support with TSG key messages all marketing-related materials and activities (e.g. customer events, collaterals, web updates, success stories) ; * Build direct relationship and keep loyalty of media network, including key contacts with editiors-in-chiefs, observes and opinion makers 2 recommendations available

* Participation in annual business planning (incl account planning), solution mapping (HP solutions with Russian delivery localization), value proposition articulation ; * Marketing intelligence: market analysis, customer profiling, competitive analysis ; * (SWOT/benchmarking), field research for new business ; * Market segmentation (business and IT drivers, sub industries rating), account targeting (new account/market penetration, increase share of wallet) ; * Annual vertical marketing plan, local campaigns development (marketing mix, budgets, KPI and metrics), country roll-out of EMEA marketing initiatives ; * Messaging to the market, content creation/localization (sales enablement communications tools, collaterals, advertorials, web) ; * Control of marketing plans execution: events, communications, installed base

Client relations, advertising campaigns development, BTL, DM, Mktg research: creative concept testing/competitor communications; orders execution control, financial reporting ;

Press and public relations, web content, collaterals, event management: organization and running of high level official events with participation of UK Ambassador and local officials, social functions for the UK Embassy

Interpreting and facilitating of Russian businessmen and functionaries in their trips to the US.