Traditional Shopper Customer Marketing including KA activation, SF activation, BTL&POSM leading E-Commerce full scope management Digital Communication channel centricity Customer Care Center development

Business Development Manager is responsible for the establishing a continuous business improvement culture within Russia & CIS J&J Vision business to monitor and to improve critical customer facing processes, enhancing internal solutions and processes in partnership with global, regional and local functions, supporting a growing business by initiating, implementing and supporting key strategic initiatives and projects cross functionally (liaising with supply chain, commercial and marketing organizations) Key areas and responsibilities: • Strategic and key business projects Initiate, deliver and support various key projects focused on market development for Russia and CIS, e.g. digital platform related enhancements, new products and services integration, strategic logistics projects in connection to B2B2C, VMI, ERPs, etc. • Continuous customer facing market improvement Set up objectives and continuous assessment of value propositions to customers, assess evolution of customer needs, develop internal processes to track and develop customer facing business improvements, establish organizational KPIs to monitor business process efficiency. • Internal process improvement Investigate, propose and deliver internal process improvements within finance, planning and admin areas, establishing cross functional Center of Excellence. The role leads cross functional teams to drive and facilitate execution as well as to develop SOPs and KPIs monitoring tools.

- Full ownership for the development and delivery of the Eurasian online market. Close focus on internal awareness and capability whilst engaging and delivering with key external partners (mail.ru, yandex.ru, ozon.ru, apteka.ru, zdravcity.ru, TOP20 KA Chains online platforms, Distributors) - Created the Growth model creation based on ACES and BIC across the E-Commerce Universe - Led Online Account Standards, Promotional strategy, online shopper engagement strategy and pricing - Developed and delivered customer Joint Business Plans to gain market share and fix the basics - Worked in conjunction with Cross Border e-Commerce, Brand Marketing, Digital Marketing and media agencies to ensure a strong KPI`s across the platform (ROI, CPC, CTR) KEY achievements: - 2019 revenue growth +34% (omnichannel +20%, pureplay +120%, marketplace +32%) - Market Share gain: 6% driving by promo activations in TOP20 (apteka.ru, eapteka, planeta zdorovia, zdravcity) - Developed and implemented the KPI`s setting system across Eurasia reported to Local and Global offices - Implemented the content strategy to ensure presence of the company products online (DAM, PIM)

- Developed of long-term TM strategy based on Brands strategies and Sales development KPI`s - Managed TOP100 KA chains investments and categories growing tools (76% of total BU sales) - Proved comprehensive analysis of sales/financials results generated by customer activations - Implementing TOP25 chains Joint Business Planning to gain max share in the market - GTM, operational model improvement: right distributor pull, trading terms, discounts system, LKA's KEY achievements: - Incremental TOP KA growth +16% (94 contracted chains) - 4P Achievement: 96% based on Account Standards and cycle plan: Assortment – Stock – Visibility – Promo - More than 80 promo slots activated annually for 11 Maintained Brands - Best Loyalty programs launched in the market (Essentiale, Magne B6) 400 000 unique users / 14 000 POS - Image recognition System (TRAX) launched to drive result oriented activities for Sales team and KAM`s - Distributors business development due to operational model optimization: YTD +4% growth

KEY areas of focus and KEY achievements: - Leading development of the Trade Marketing Strategy to achieve business objectives across all categories - Created and developed the of a system of direct pharmacy contracts with 75% of the data base (20 000) - Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives - Drive Trade Marketing / Category Management process & solutions with key customers to grow the categories (Net Sales incremental: Nurofen +6%, Durex +11%, Scholl +32%) - Create and implement new range of Sales Force Efficiency systems to enable different growth drivers

KEY areas of focus and KEY achievements: - Planning and budget management (trade marketing and KA departments promo packs & special offers) - Prepare & execute effective 4P strategies based on the company’s global success models - Create and implement different BTL promo for all channels for Russia and CIS (Chains, Traditional) - Create BTL and Special projects (METRO EXPO, Sales Conferences, etc) 42 000 orders received - Developing and implement special tools (CATMAN, MUST LIST, ASSORTMENT SCORE CARD etc) - Country Project Manager Officer for Integration project RB/SSL deal / 1700ppl = 120 MLN EUR sales

KEY areas of focus and KEY achievements: - Performance of the plan of sales on key clients = 124% Net sales growth - Negotiated direct contract and final condition with Top Retailers/Distributors (X5, Lenta, Okey) - Top Retailers revenue growth: X5 (+14%), Magnit (+22%) Lenta (+30%), MGB (+10%) - Instigated and lead special projects (CATMAN in ADW, FT)

- Work with key retail chains in Russia (X5, MGB, Auchan, Spar, 7C, AS Watson, Local KA) - Negotiating on strategy of trading conditions, activation of promo strategy - Development of special projects (CATMAN project in 3 category)

Head of sales department (Moscow, M.A.)/ Directly supervised 58 employees

Territory sales manager, Sales Supervisor

Sales representative

Merchandiser