Market analysis P&L preparation Market research contract &data provide License and supply agreement support according to strategy Take part with foreign business partners business meetings Power point presentation preparation for new project assessment

Involvement into support and development of CRM &ETMS Electronic territory management systems Provides support to business departments within the CRM strategy Telephone users’ support. Email user’s support Requests and bugs collection and reporting to the developers, further solution coordination Users’ training concept development (including handbooks and remote trainings) Train newcomers on CRM system Consultant in the processes that affect the increase of business efficiency, targeting, territory management, SF KPIs system development, calculation, Execution and presentation Support in market research data analysis IMS health and local data providers Global Contracts support between data providers June 2012 Sales Force Effectiveness Specialist Introduces, agrees and coordinates implementation of corporate SFE standards Collects inside and outside of the company the information relevant to Sales Force Effectiveness, summarizes, analyzes, develops and shares recommendations concerning improvement of sales effectiveness and Field Force motivation Develop motivation model SF FLSMs rating (IMS data by MRs territory, Plan achievement, KPIs monitoring, skills/knowledge analysis) Incentives calculation (Bonuses report) In cooperation with Field Force Managers supports and coordinates segmentation and targeting process (targeting Hospital segment) Internal Trainings Establishes and develops contacts with the relevant department in HQ PH, acts as Russia representative in different projects and discussions, receives directives and recommendations, analyzes and shares them with relevant BUs, informs HQ about progress of sales effectiveness improvement. Motivation model SF FLSMs rating (IMS data analysis, Plan achievement, KPIs monotoring) Brands weights monitoring Incentives calculation SF KPIs monitoring Targeting & segmentation (Hospital segment) Internal Trainings Product knoledge Web -test sales force development function May 2010 Business analyst // Account management projects for Rx Business Unit different products Project consists of targeting & segmentation process in Hospitals, account planning processes support KAM- model develop, preparation of reports on the project, KPIs monitoring. Internal trainings support Pharmacies project for Diabetes BU - to create data base by 83 farmacies with Market Access Managers. Create coordination, collaboration process & data collection process. Monthly monitoring & collections process. Monthly monitoring SI, SO, stocks monitoring

Cooperation with supervisors in order to align market analysis approach Consistent analysis of sales data Internal communication for market data clarification Provide reports on quarterly/yearly basis Providing editorial staff with background information, research materials and data, field contacts and logistical support, and, where appropriate, translation to facilitate their reporting duties Contracts support Consolidate reporting information from regional factories

Adaptation and implementation of the brand strategy Create and develop product related presentations for customers. Ensure Regional coordination of promo activities Work with advertising agencies Preparation and participation in exhibitions Ad-hoc data collection as part of marketing and sales support activities