• Monitor and analyze the market to identify potential customers and develop new sales leads • Conduct competitor analysis to understand business environment and market trends • Develop and establish successful relationships with customers from various sales channels (e.g. traditional retail. on-line, etc.) • Promote company’s products through presentations, trade shows and special events • Understand customer needs in order to provide customized terms, products and pricing to maximize revenue • Responsible for closing deals and ensuring that all sales documentation is appropriately and accurately prepared • Create account development plan, sales planning and reporting

• Coordinated development and execution of marketing and advertising programs • Coordinated and participated at exhibitions, national and regional trade fairs and special events • Co-managed key client accounts including Wal-Mart, Target, Bed Bath & Beyond, Kmart and other top 10 USA retailers • Managed promotional products accounts (gifts, souvenirs) • Established contacts with decision makers, organized and held meetings with key managers • Conducted market research identifying opportunities and potential new lead sources • Analyzed competitors’ activities and recommended counter-actions • Coordinated development of marketing materials (brochures, catalogs, e-blasts, flyers) to promote company’s products • Worked on calculating costs and setting selling prices for retailers • Worked closely with a webmaster on updating and improving web site • Worked with an outside sales team to promote new products and increase sales • Created, proposed and executed the company’s social media strategy to increase national brand awareness and loyalty to the company’s brand • Planned and managed marketing budget • Trained and supervised marketing department staff • Prepared and presented weekly, monthly and annual reports

• Increased European customer base through six month marketing campaign • Developed company’s sales and marketing materials • Participated at trade fairs, conferences and special events • Assisted in updating and improving catalog and company’s web site • Responsible for allocating marketing budget

• Developed new marketing strategy for an American company entering Russian produce market • Set up meetings and travel schedule for company president • Worked with incoming and outgoing correspondence • Assisted in developing marketing campaign • Created brochures and catalogs, designed product packaging, coordinated print advertisement • Provided market research and analyzed market potential • Contacted potential retailers and represented the company at professional trade fairs

• Assisted customers on how to take care of their skin using Lumene beauty products • Introduced customers to the latest products by offering samples, demonstrating their use and explaining their benefits.