At Trax I was responsible for securing healthy pipeline in the 2 regions (EMEA and APAC): • Finding prospects with the right profile and attracting them by addressing their needs (via content syndication and direct marketing campaigns). • Securing the right messaging around Trax AI-solutions and educating markets with customized content (via localised websites, case studies, SMM, targeted media campaigns and local events) - to secure incoming demand. • Driving lead nurturing programs in the regions - to support prospects in making the buying decision. Establishing GDPR compliance for all Trax contacts in the EMEA and APAC regions. • “Region activation” via creation of proper content and communication strategies and localization (Russia, Japan). • Supporting sales with the proper sales tools - customized presentations, white papers, videos and SWAG.

Marketing and business development for technology companies: ⦁ upstream marketing planning to optimize costs and resources; ⦁ lead generation with lower cost of leads; ⦁ turnkey localization; ⦁ increase of awareness and brand recognition (PR and advertising); ⦁ industry events participation - planning and execution; ⦁ building friendly partner eco-system; ⦁ regional development; ⦁ market research and analysis.

⦁ Strategic marketing planning and campaign execution (Russia and CIS) ⦁ Building partners eco-system, establish joint business and marketing planning and campaign execution with distributors and key resellers ⦁ Trend Micro brand management and positioning via consistent PR and media relations ⦁ Marketing mix planning and execution ⦁ New media and web marketing (social networks, blogs, community management). Achievements: ⦁ Trend Micro Russian office opening – March, 19 2009. ⦁ Building healthy partner eco-system in Russia and CIS ⦁ Establish local media relation and increasing TM brand recognition. 20% YoY growth of media coverage, number of Awards

⦁ Strategic marketing planning and execution for HP Software solutions portfolio (Russia and CIS markets) ⦁ Coordinating team of 2 people (campaign manager and web specialist) ⦁ Building partner relations and delivery of joint marketing campaigns ⦁ Advertising and PR ⦁ Web-marketing Achievements: ⦁ Launch of biggest HP event in Russia – HP Software Universe Russia (1500 attendees) ⦁ Establish manageable lead generation process to secure consistency between marketing activities and sales opportunities

⦁ Strategic marketing planning for HP Software solutions (Russia and CIS markets) ⦁ Creation, localization and project management of integrated marketing and advertising campaigns. ⦁ Event management: for customers, partners, press (Russian and international). ⦁ Collaterals creation and localization (brochures, CDs etc.) ⦁ PR driving: dealing with target press, creation and localization of press-releases, articles placement, press-events and actions. ⦁ Web marketing: Russian web-site creation and support, web-campaigns. ⦁ Channel relations: brand messaging, joint marketing programs. ⦁ Dealing with suppliers (tenders, briefings) ⦁ Budgeting ⦁ ROMI estimation. Achievements: ⦁ “Growth Markets Software Marketing Manager of the Year” award (2006) ⦁ Creation of local HP SW web-site (www.hp.ru/software)

⦁ Strategic marketing planning ⦁ Marketing researches ⦁ PR: articles, news, press-releases writing ⦁ Web marketing: new web-site creation (conception, structure, content) ⦁ Collaterals creation (brochures, CDs, souvenirs ect.) ⦁ Copywriting: working out advertising texts, slogans ⦁ BTL Achievements: launch of new Diasoft brand conception

⦁ Strategic planning of partners relations based on marketing research. Dealing with actual and potential partners. ⦁ Origination new partner relations: search, negotiating, agreement signing ⦁ Planning and managing joint actions with partners ⦁ Marketing and PR support of PRM process: articles, news, press-releases writing ⦁ Partners education Achievements: signing strategic partnerships with Microsoft and IBM.