Have developed and partially execuled Boxed Category & Korkunov Brand Turnaround Strategy -financial model for 5y+ -portfolio architecture and strategy, incl seasonal; - repositioning & new communication platform, pipeline of TV commercials for 2018-2023 - new TV commercials production for seasonal campaigns & first new core; -product redevelopment strategy + new product launches (NPD pipeline); -new trade & customer (b2b) marketing strategy; -launch of digital support (incl e-commerce) and 360 activations; All projects lead for Russia as leadmarket, CIS, some projects for China. I was responsible for innovation, cost, price and profit of molding portfolio.

Breakthrough growth of Dove Promises from #17 to #7 Brand in Boxed thanks to relaunch and new ad campaign, incl. digital special projects with Vcontakte & Mail.ru Led marketing spoke in New Production Line (molding) installation Project team Fully developed DOVE tablet product mix that led to 35% annual growth from 2014 vs 2016; Set up customer marketing platform (B2B promotions as part of 360 brand support) that facilitated distribution recovery (lost year earlier due to supply shortage & promotional policy); Developed relaunch tool-mix for Russia and CIS; later it was used to prepare launch in India. Developed innovation pipeline for molded products that was "exported" to Middle East markets (MENA) and as result I was promoted to Senior Innovation Manager position;

Head of brand group. Led development, alignment and execution of Nutrilon consumer (B2C) and Medical strategy, redesigned full marketing mix incl. packaging and communication. Reset digital support (incl Nutriclub relaunch), expanded e-commerce distribution together with sales team. Developed pricing architecture for portfolio (infant formula, special formulas and cereals). All projects led to Nutrilon market leadership over Nan in early 2015. - Managed team of 4 - Took on full Brand responsibility, including P&L - Led project on formula localization in co-partnership with Supply Chain

Cross-functional project (Marketing - HR): 1. Career ledder for Marketing Department (MD) developed; 2. Functional and Managerial requirents to positions in MD prepared; 3. Marketing functional & managerial competences screen book developed and alighned with HR Strategy development (Op. Planning input) for Medical Marketing Department: 1. Nutrilon IMF Specials portfolio development and optimisation (long-term strategy); 2. Malyutka IMF Specials - portfolio proposition(market entry strategy); 3. Marketing support of total company portfolio within Medical channel (short-term strategy, communication, channels, priorities).

Reporting to Stakeholder. Scope: Business analyses = > business strategy development; Full responsibility over Marketing, marketing department start-up, team development; Prejects:Trade marks registration,OOH, Internet advertising (context and SEO), web site development, commercial & TV spots shooting (3 minutes presentational commertial, 30' commertial, 10' cut, 2 15-minute spots for Podmoskovie channel), start up and development of social project "Varicosity School" including concept, logo, key visuals, POSM-s, promotion, etc. Key accomplishments: Reached break-even point within 2 months due to 1. Budget optimisation for internet promotion 50% и 35% within first 2 months; 2. Ad effectiveness increase (quantity of new clients grew +35% vs 15% growth trend) that together with salaries cost optimisation brought clinic to break-even point. 3. Zero-investment TV campaign organized and held within April-May (Podmoskovie channel). & optimization of internal processes & salaries. 4. Digital & SMM strategy developed;

Mid-term innovation pipeline development for key Brands (new products, new packaging formats, new concepts) - all new strategic launches preparation & support Brand Managers on insights, concepts, positioning, communication strategy development, portfolio management & creative & media agency management and evaluation; Support to Ukrainian & Kazakh markets (Launches, Communication materials - POSM tool kits); Key accomplishments: 2012: Business case development and approval on all levels for the second biggest company innovation project (Launch under Malyutka; new concept, positioning & communication platform); Fully renewed contract with the globally preferred supplier (Creative Agency), significant improvement in quality of agency's work, new agency team assigned, more efficient budgeting. 2011: Business case development (Key company innovation project - from idea to detailed business plan for new types of products for Nutrilon) - as a result project agreed at all company levels incl. stakeholders, large CAPEX & product investments approved, new communication platform found. Long term portfolio strategy developed. New type of contract with creative agency negotiated and signed (with significant improvement in different terms, especially financial, f.e. post payment period increased from 30 to 90 days) in first year, 37% budget economy; Agency evaluation methodology & KPI-s developed, agreed with creative agency;

Weaning Food portfolio Management (Malyshka & Nutricia). Managed all weaning food categories (cereals, jars, teas and juices) Mainstream and Premium brands, more than 100 SKU-s, managed 2-3 direct subordinates, total team of 3-5 people within the period, Brand annual planning & assessment; Main tasks & responsibilities: 1) Strategy development for weaning food portfolio, defining main business opportunities (incl. acquisition), strategic and operational planning, forecasting and budgeting, Re-launch campaign development (incl. KV - new concept, photoshooting, production & Trade POSM set); 2) Malyshka (cereals market leader) brand re-launch (incl. positioning), cereals NPD (new product development) coordination, full marketing mix development and implementation (product, pricing, packaging, promotion, distribution & availability; new communication platform), profitability improvement. Core achievements in 2008: + 2 ppt MS both in volume & value (after 2 year flat trend), profitability improvement (+3% Gross Profit), NDP pipeline set up, strategic brand plan for 3 years; all Brand Health Indicators grew (on av. + 3-5 ppt; became best in cereals category); Got "Tovar Goda" in 2009 & 2010; 3) Jars and juices business maintenance (full mix); Nov.2009 - March 2010 Successfully lead development, best practices adaptation & implementation of S&OP process (Integrated Business planning) in the company from Marketing department, developed Demand Forecast & Innovation meetings & related processes & their integration into companies life cycle.

Management of Premium cross-category brands Nutricia Baby Menu, Top-Top, Frutapura, more than 80 SKU-s, managing 1 subordinate. Main tasks: portfolio optimization, long-term strategy development, current business maintenance: delivering budgeted profitability, volumes and turnover forecasting, full marketing mix development and implementation(product, pricing, packaging, promotion, distribution & availability). Achievements: tactic jars and juices optimisation conducted in a set time-frame (35% SKU-s delisted, profit loss - 5%; serious positive business impact); long-term strategy successfully developed and agreed by HQ;

07/ 2007 - 12/2007 = brand Executive Pall Mall - CRM channel development - demand forecast of 9 SKU-s - successful launches (different stages of launch planning and implementation) with full scope TTL campaigns for Pall Mall Premium Blend - launch development for Pall Mall Nano (product, positioning & communication concept) - product related market research coordination - pricing 09/ 2006 - 06/ 2007 = Brand Executive, Viceroy and Low End Brand Group (within Marketing Trainee Program); - full development and implementation of national TTL campaign for Viceroy (22% Average daily sales were increased during TTL , aggressive growth continued later on both in volume and MS measurement) - short and long-term demand forecast of 19 SKU (Low End), - CoPlan preparation / pricing - migration development (full repackaging & migration from 1 brand family to another), not implemented due to business reasons. - strategic and operational plans for Low End (19 SKU-s that in sum make up 15,7 % MS), - new innovative subfamily launch preparation - coordination of research on ambient media touchpoints - full scope project = change source of manufacturing for 3 SKU-s (packaging redevelopment, quali and quanti research, etc.) - one subordinate (from january to july) = was promoted to brand executive position after half year internship 01-08/ 2006 = Project Manager in Trade Marketing Development Team, Moscow Business Unit (within Marketing Trainee Program); - developed and implemented Dunhill & Vougue Promotions (Premium Business centers, media special projects, horeca events) - coordinated B2B " BAT Academy" programme - implemented BTL part of launch support TTL activity on Viceroy (full coordination of Field force and BTL agency, costs optimization, agency development ) - developed and implemented regional BTL activity (with hydrocycles) on Pall Mall targeted to improve sales perfomance in Moscow and Moscow region - developed and facilitated workshop on Target setting for TMR-s (once) - developed and facilitated trainings for promo personnel (on regular basis) - developed cycle NRKA (national retail key accounts) instructions for Field Force on activities (on regular basis) - Marketing Excellence Traning facilitation for TMR-s 07 - 12/2005 = Trade Marketing Representative (within Marketing Trainee Program) - Built availability, facing and pricing in retail covering up to 160 route outlets - Developed territory initiatives on sales performance of direct sales representatives implemented promotions - controlled communication and distribution contracts circulation of route outlets & controlled RKA’ s compliance with the contracts, - ran REAL as account controller etc.

1. Carried out customers requests and complains, maintained customers database, processed orders, issued deliveries, invoices and VA-s in SAP, analysed sales; 2. Coordinated work of marketing department (internal sourcing), prepared press-releases for new products, developed POS materials for dealers & WS; 3.Financial and logistics department of our German office in accordance with our customers’ requests, monitored payments, checked availability in European and Korean warehouses, participated in negotiations and company’s presentations,etc.