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Male, 46 years, born on 24 January 1980

Moscow, willing to relocate, prepared for business trips

Marketing Strategy and Research with Fluent English

250 000  in hand

Specializations:
  • Analyst

Employment type: full time, part time, project work/one-time assignment

Work experience 23 years 4 months

January 2019currently
7 years 4 months
Blessed

www.blessed.moscow

FMCG (non-edible)... Show more

Partner / Research. Customers, markets, trends.
Research based on in-house methodology on the electric cars category for Charge.Cars (global markets infrastructure and legislation, identify key markets, develop portrait of key target (UHNWIs in USA, Europe, Middle East, Japan).
Research on MedTech and global markets for a startup project.
Analysis of category and target audience trends for: VR and immersive reality, gaming, manufacturing, blockchain and NFT, internet of things, apps, remote work, internet technologies.
December 2014currently
11 years 5 months
Banana Trends

Moscow, www.bananatrends.com

Media, Marketing, Advertising, PR, Design, Production... Show more

Co-founder / Strategic Director / Head of Trends
Key responsibilities: Analysis of consumer insights and experience (CX), identify new consumer needs and trends. Qualitative research. Brand positioning, strategy for brands and campaigns. Recruit experts for projects and coordinate their joint work. Key projects: Consumer Experience analysis for IKEA. Trends analysis for KFC, IKEA, QIWI, Fazer, Collider Lab (USA), Sylvain Labs (USA). Including business trends: HR branding, social responsibility, corporate communications (diversity). Qualitative research (Insight Hunt): premium housing development, VR gear for streaming, tourism. Co-developed in-house methodology: 1) Identifying, interpreting and implementing trends 2) Insight HuntTM (qualitative immersion interviews). Other: Negotiating price and conditions. Account handling. Small consultancy handling. New business (online presence and networking).
September 2019March 2020
7 months
Markswebb

Moscow, markswebb.com

UX Analyst
Mobile Review of Asia-Pacific region private finance mobile apps. Analyse markets in terms of regulatory and infrastructure context, network with local UX experts to hire them as local agents, collect audit data, select best practices, prepare report to sell to Russian and international banks and fintech companies.
March 2014December 2014
10 months
Louder

Moscow, www.louder.ru/#intro

Creative / Strategic
Skills: Creative strategies for event projects. Worked on the second launch of Beats By Dr. Dre in Russia. Other clients: adidas Originals, Heineken. Also new business. Did a lot of brand concept videos.
November 2012November 2014
2 years 1 month
Freelance
Strategic Planner
Positioning: sandwich chains, TuttiFrutti frozen yoghurts in Russia, Russian online jewelry hypermarket. Communications plan for a National Geographic show. Regional branding project with Strelka Institute for Media, Architecture and Design.
August 2012November 2012
4 months

Moscow, www.publicisgroupe.com

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategic Planner
Clients: Renault, CitiBank, Heineken.
July 2012August 2012
2 months
Team Red

Hungary, www.facebook.com/teamredbudapest

Media, Marketing, Advertising, PR, Design, Production... Show more

Strategic Planning Director
Temporary but full-time in-the-office employment with a lot of face-to-face interaction with client (Vodafone Hungary). Create briefs for a Vodafone Hungary unlimited tariff campaign, including competitive analysis.
October 2008April 2012
3 years 7 months
Saatchi & Saatchi Russia

Moscow, saatchi.ru

Strategic Planner
Key clients: Head&Shoulders (hub for CEEMEA), Novartis (Voltaren, Sinecod, Fenistil, Lamisil). Other clients involvement: Nestea, Dobry Sok (The Coca-Cola Company), Royal FrieslandCampina (cheese), Kraft (Picnic), Dixy (convenience stores), QIWI (international payment system), Yandex (Russian competitor of Google), BCS (brokerage&finance). Key industries knowledge: FMCG, including food, health care. Xploring (proprietary Saatchi method for mining consumer insights): Head&Shoulders, General Mills, Oral B, Nestle, Lurpak, Novartis, Dymov (sausages). Consumer knowledge: food, finance, health care, luxury, youth, beauty care. Organize and take part in qualitative research for clients. New business involvement: beer, mobile operator, sports cars, family cars, clothes. Evangelized and promoted digital communications before a proper digital planning department appeared in the agency. Afterwards nvolved as consultant on various projects/clients. Desk research: current trends, innovations for trend reports, corporate blog and publications in press. Produce mood videos for presentations (visuals, music selection, montage).
April 2008October 2008
7 months

Moscow, www.moscow.cnt.ru/

IT, System Integration, Internet... Show more

Digital Strategy, Media Content for Internet Provider
Strategic development of the Internet provider website as a subsriber-focused social network platform to increase loyalty. Relations with media content providers (Central Partnership, Viasat, Turner).
March 2004March 2008
4 years 1 month

Russia, www.tnk-bp.ru

Oil and Gas... Show more

Interpreter/ Assistant
Great experience of working in a multi-cultural corporation with focus on efficiency and people. Earned a University tuition fee to grow into a marketing specialist. Administrative support of human resourcing, and later pipeline integrity analytics department. Ranked as Top 5 translator (simultaneous and consecutive, Rus-Eng).
February 2004March 2004
2 months
S7 Airlines

Moscow, www.s7.ru

Transportation, Logistics, Warehousing, International Logistics... Show more

Brand Manager Trainee
Assisted on the second-largest airlines company re-branding project in cooperation with Landor & Associates, London.
August 2003November 2003
4 months
OAO “Atomstroyexport”

Iran, www.atomstroyexport.ru

Translator
Translating (from/into English) technical and business documentation. Personal assistant duties.
September 2002August 2003
1 year
Tomsk Polytechnic University

Tomsk, tpu.ru/en

Foreign Language Teacher
Teaching English for professional communication.

Skills

Skill proficiency levels
Market Research
Business English
Project management
Английский язык
Negotiation skills
Marketing Events
Marketing Communication
Analytical skills
Networking
MS PowerPoint

About me

Solid experience of strategic planning and consumer insights with international companies (Roborace, VR streaming startup, KFC, IKEA): trend reports, consumer insights, consumer journey mapping. Formerly Russian-English simultaneous translator. Specialties: consumer trends and insights, culture expert, qualitative research, brand building.

Higher education

2008
Higher education
Higher School of Economics (National Research University)
Organization Management - Marketing Management, Diploma
2002
Higher education
Tomsk State Pedagogical University
Foreign Languages Institute, Diploma

Languages

Russian — Native

English — C2 — Proficiency

French — B2 — Upper Intermediate

German — B1 — Intermediate

Professional development, courses

2010
Enhance Creativity
Mindscape, Israel
2010
Creative Thinking
Dmitry Galkin, Ph. D.
2009
Creative Thinking, Presentation Skills and Improvisation, Saatchi & Saatchi Russia office
Congo Consulting Ltd., London, http://thinkcongo.com
2007
Cost Engineering Conference, Nashville, USA
AACE International, Certificate
2007
Introduction to Oil & Gas Industry
Gubkin Oil & Gas University, Certificate
2007
Logics and visual skills in presentations
Ecopsy Consulting, Certificate
2006
Stress Management
BI&R Consulting, Certificate
2005
Public Speaking
The Center for Business Skills Development – Thunderbird Russia, Certificate
2005
Analysis of job positions and development of job descriptions
HayGroup, Certificate
2003
Tver State University, Foreign Languages and Intercultural Communications
Professional training in Translation theory, Certificate

Tests, examinations

2002
University of Cambridge Certificate in Advanced English (CAE)
British Council, A - Excellent

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter