Research based on in-house methodology on the electric cars category for Charge.Cars (global markets infrastructure and legislation, identify key markets, develop portrait of key target (UHNWIs in USA, Europe, Middle East, Japan).
Research on MedTech and global markets for a startup project.
Analysis of category and target audience trends for: VR and immersive reality, gaming, manufacturing, blockchain and NFT, internet of things, apps, remote work, internet technologies.

Key responsibilities: Analysis of consumer insights and experience (CX), identify new consumer needs and trends. Qualitative research. Brand positioning, strategy for brands and campaigns. Recruit experts for projects and coordinate their joint work. Key projects: Consumer Experience analysis for IKEA. Trends analysis for KFC, IKEA, QIWI, Fazer, Collider Lab (USA), Sylvain Labs (USA). Including business trends: HR branding, social responsibility, corporate communications (diversity). Qualitative research (Insight Hunt): premium housing development, VR gear for streaming, tourism. Co-developed in-house methodology: 1) Identifying, interpreting and implementing trends 2) Insight HuntTM (qualitative immersion interviews). Other: Negotiating price and conditions. Account handling. Small consultancy handling. New business (online presence and networking).

Mobile Review of Asia-Pacific region private finance mobile apps. Analyse markets in terms of regulatory and infrastructure context, network with local UX experts to hire them as local agents, collect audit data, select best practices, prepare report to sell to Russian and international banks and fintech companies.

Skills: Creative strategies for event projects. Worked on the second launch of Beats By Dr. Dre in Russia. Other clients: adidas Originals, Heineken. Also new business. Did a lot of brand concept videos.

Positioning: sandwich chains, TuttiFrutti frozen yoghurts in Russia, Russian online jewelry hypermarket. Communications plan for a National Geographic show. Regional branding project with Strelka Institute for Media, Architecture and Design.

Clients: Renault, CitiBank, Heineken.

Temporary but full-time in-the-office employment with a lot of face-to-face interaction with client (Vodafone Hungary). Create briefs for a Vodafone Hungary unlimited tariff campaign, including competitive analysis.

Key clients: Head&Shoulders (hub for CEEMEA), Novartis (Voltaren, Sinecod, Fenistil, Lamisil). Other clients involvement: Nestea, Dobry Sok (The Coca-Cola Company), Royal FrieslandCampina (cheese), Kraft (Picnic), Dixy (convenience stores), QIWI (international payment system), Yandex (Russian competitor of Google), BCS (brokerage&finance). Key industries knowledge: FMCG, including food, health care. Xploring (proprietary Saatchi method for mining consumer insights): Head&Shoulders, General Mills, Oral B, Nestle, Lurpak, Novartis, Dymov (sausages). Consumer knowledge: food, finance, health care, luxury, youth, beauty care. Organize and take part in qualitative research for clients. New business involvement: beer, mobile operator, sports cars, family cars, clothes. Evangelized and promoted digital communications before a proper digital planning department appeared in the agency. Afterwards nvolved as consultant on various projects/clients. Desk research: current trends, innovations for trend reports, corporate blog and publications in press. Produce mood videos for presentations (visuals, music selection, montage).

Strategic development of the Internet provider website as a subsriber-focused social network platform to increase loyalty. Relations with media content providers (Central Partnership, Viasat, Turner).

Great experience of working in a multi-cultural corporation with focus on efficiency and people. Earned a University tuition fee to grow into a marketing specialist. Administrative support of human resourcing, and later pipeline integrity analytics department. Ranked as Top 5 translator (simultaneous and consecutive, Rus-Eng).

Assisted on the second-largest airlines company re-branding project in cooperation with Landor & Associates, London.

Translating (from/into English) technical and business documentation. Personal assistant duties.

Teaching English for professional communication.