Head of Digital Promotion, Lecturer of ISS RANEPA Formation and implementation of a strategy for promoting products in digital channels (all cycle from brief to result). Promotion directions: bachelors, masters, advanced training courses, further vocational education. Channels: - targeting (VK, FB-Insta, Tik-tok, OK, cross-platform sites), - сontextual advertising, media networks and others. Budgeting and media planning. Creative development. Testing creatives and hypotheses. Campaign optimization. Web analytics and budget management: determining the effectiveness and adjusting / restarting / optimizing campaigns. Production and development of the layout of landing pages and layout on Tilda for advanced education programs. Digital Marketing Lecturer for 2nd and 3rd year Liberal Arts Bachelor students: - social media management; - web analytics and performance; - digital marketing.

Individual implementation of digital projects for clients from the cloud solutions field, universities, and Government entities. Performance, content, and analytics ect.

I was invited to the agency to formulate strategies and commercial offers for customers, to control the implementation of SMM projects. The Agency works with the politicians, businessmen, and government structures. As the customer flow was increasing, the agency was quickly growing. I took the position of the executive director and acting SMM product owner. I also formed the digital production departments (copyrighting, design, ORM, targeting teams). I created and implemented a development strategy for the agency and structured the project management procedures. I assembled a team of specialists (over 20 employees) and formed production departments: SMM project managers, copywriting department, design department, ORM department for one-time and regular SMM campaigns. The corporate process system I developed became the operational structure for each agency department: SMM, SERM, special projects, etc.

My colleague from Paper Planes and I founded a creative agency that specialized in SMM, video production, event management, and digital special projects. I was in charge of all the operational work: project launches, recruitment of employees and contractors, training and supervision over the team, preparation of proposals, meeting clients, resolving crisis situations, making project reports. By the time I joined another agency, the SMM team of 10 people had been formed. The Agency’s clients: Mail.ru, Adidas AG, Hamleys, KUPIVIP, Kaskad Real Estate, RANEPA, TvZavr, Saturn IMAX, Sony Pictures and Central Partnership film companies, Gruppirovka Leningrad, Geegan, Oleg Miami.

Within a short period of time, I was promoted from an intern in the project management department to a project manager. During my time there, I participated in the realization of 20 projects of varying complexity levels. I have worked with Rusnano, UBG, MUF, Teazz, Cinema Star, Avgur Estate, and others. My primary experience involves working with retail and development companies. I used to get all kinds of tasks, from the creation of a content plan and strategies to the implementation of a project and its completion. Within the last few months, I had created and developed the ORM department.