- full promo circle leading & execution: cross-functional agreement of promo calendar for Chilled Juices and Cheese categories to drive categories growth and budget management - Chilled Juices and Cheese categories assortment management include core assortment drive via SoA & SoS and NPD launch implementation - strong non-price promo support and activation for Chilled Juices: distribution building, shelf visibility drive w/o damage of dairy assortment, in-store support - for Cheese category – cross clients promo & non-promo support split leading to avoid delistings, be in quotas and earn money for the company, as it’s the biggest category in DNR per kg in dairy business - execute the complete Chilled Juices and Cheese categories strategy & business plan for national, local key accounts. - define category opportunities in customer’s to grow PepsiCo sales - implement customer’s category strategy in terms of: assortment, category secondary placement, price promo support - non-price tailor made shopper activation, customized equipment - prepare and provide customized selling stories and category reviews for customer internal committee according to PEP targets and category development agenda - drive perspective category development projects and solutions in customer, based on shopper’s behavior

- full circle preparation of in-store degustation in National & regional Key Accounts - full circle preparation of e-com sampling - forecasting of activation results & effectiveness post-evaluation (sales uplift, conversion rate) - negotiations with partners and inner cross-functional negotiations (brand calendar, media support) - cross-functional interaction between sales team, brand-marketing team, finance, tax, purchasing, legal departments - concluding a marketing contract with partners (e.g. iGoods, MyToys, Elementary) - coordination & interaction with agencies (3-4 agencies at the same time) - budget planning & budget control - full circle preparation of e-com sampling according to legal aspects - logistic management in the frame of the project - developing of POSm (prizes, promo cloth) for activation, it’s logistics countrywide

- implementation of full circle marketing activities - communication of initiatives to Sales team for qualitative implementation of Company’s goals - evaluation of promo effectiveness - audit of competitors activities during field visits - management of equipment and POSM - development and planning of promo activities - planning and tracking of regional TM budget - development and introducing of analytical reports for TM & Sales Team - leading of monthly meetings for Sales Team - support of Trial team (organization of sampling in outlets) - teaching of CRs during field visits: features of X-mission, rules of the program, discussing of Company's standards. Giving feedback after field visits.

-develop national TM programs and track its` implementation in regions (sales force motivation programs, consumer promos, sell-out programs, loyalty programs) -evaluate promo effectiveness (ROI) -constantly track, monitor and analyze competitors situation in the market place -track TM budget with financial control -management of creative agencies -organize tender process among agencies with the help of Purchase Department (brief creating, evaluation of agencies offers) -develop POS materials for national TM programs and organize their production (communication with agencies, creating of briefs, delivery to region) - collaboration with Sales Force Main achievements: -developed and tracked loyalty program for consumer for regional brand Okskoe, kept volume of the brand against competitor`s brand Gorkovskoe and increase Okskoe volume on 10% - developed, supported and tracked a big national loyalty program for sales force: in short time in collaboration with agency created web-site, set up download/upload processes, developed content & design. Increase of Heineken Volume achieved 10% vs previous year. -developed and tracked TM programs for new launches e.g. distribution of a new product Krusovice was built on 76% from coverage for 2 months - developed and led a new scheme of cash compensation for POS (20000 POS received bonuses directly to banking cards)

Main responsibilities: - implemented national trade-marketing activities - developed regional TM activities - developed regional POSM -communicated with distributors - tracked TM activities and the Company standards via field visits (oral presentation of new TM activities to Sales Team, writing of interim reports and feedback for Sales Team) - market analysis based on AC Nielsen data - gathered competitors report - SAP operation

-gathered reports from regions -analysis of information according to market, channel, region with the help of different reports (Summary, Daily Sales Report, Cube) and AC Nielsen data - provided comparative analysis due to sales volume (with past periods, by regions, chains) - worked with different databases - prepared presentations - optimized reports` gathering process -SAP operation - worked with document flow - translated business correspondence for MT Director - consecutive interpreting on meetings as support for MT Director - translated and adapted necessary books, articles, researches for MT department - gathered and prepared analytical information (MT channel) for other departments: Brand-marketing, Trade-marketing etc.