Development and implementation of marketing plans: - ATL: TV, radio, OOH, press(creative\layouts development, production and placement) - Digital marketing: advertising in Yandex\Google, SMM. - POS marketing materials development, production: banners,lightboxes, roll-up, broschures, leaflets, posters, displays - Websites management: dolina-sun.ru, townhouse-nf.ru,vosk-nf.ru, ostov-nf.ru - Budget planning and control - Work with suppliers: advertising agencies, designers, print houses

 Creating layouts of POSM: weekly brochures, leaflets, seasonal catalogues, banners, roll ups  Production of print materials (for Russia, Ukraine, Kazakhstan)  Production of other POSM for Distributors centers and events support (roll-ups, signage, banners)  Direct mailing  Work with print houses, suppliers of POSM, Direct mailing company (tender process, price negotiating, deadlines and quality control)  Budget planning and control  Managing the Purchase Order process

Chevron brand (motor oils)  Development, implementation and coordination of marketing activities for retail outlets: B2B loyalty programs, B2C promo programs, Chevron Workshop program  Coordination of joint advertising projects with Distributors  POSM materials design development, production (leaflets, catalogues, tags, flags, sheltalkes, vobblers, indoor/outdoor banners,OOH layouts, radio spots, internet banners creation and adaptation of European ones )  Visual Merchandising standards of POSM placement for retail stores development and implementation, Product planogramm development  Budget planning and spent control  Close cooperation with the HQ, sales department, Distributors

English course, Internship

Produced all types of marketing materials for bank branches for all regions in Russia, logistic control  Worked with suppliers, running tenders  Production of outdoor branch signage for all branches in Russia, registration of outdoor signage  Production of in-door signage and other branding elements according to guidelines  Developed and Implemented in-branch product promotions  New branch opening support  Exhibition\events production support (for Russian, European events)  Developed and updated visual merchandising guidelines for bank branches  Ensure visual marketing guidelines implementation  Budget planning  Managing team (2 people)  Managing the Purchase Order process

Visual Merchandising guidelines development and implementation for all branch network  Ensure visual marketing guidelines implementation  Fill bank branches with marketing materials  Implementation, control of consumer promo programs for bank branches  POSM development, production and delivery (corporate giveaways, leaflets, brochures, lightboxes, posters etc)  Direct mailing  Events support  New branch opening support  Budget coordination, preparation of presentations

Produced all types of marketing materials for bank branches, logistics and correct placement control(responsible for outdoor and indoor branch look)  Coordinated branch interior/outdoor design development  Drived the visibility improvement of branches  New branch opening support  Developed visual merchandising guidelines  Ensure visual marketing guidelines implementation  Outdoor navigation signs to the branches  In-branch consumer promo support  Coordinator of GE Money Bank branch re-branding project in Russia (Work with US agency, coordination of customer insight research, coaching of involved into the project departments(IT, Construction, Sales); tracking project progress, weekly reporting to Europe project coordinator;  Budget planning and spent control  Work with advertising agencies, print houses

Position - Field Marketing Coordinator of retail projects Development and implementation of field marketing activities for retail outlets in Russia and Ukraine: Incentive\loyalty programs for outlets sales forces and b2c promotions  Evaluated effectiveness of the promo campaigns  New product launch development and implementation  Visual Merchandising standards of POSM placement for retail stores development and implementation Product planogramm development  Ensure marketing guidelines implementation  Organized product trainings for sales force in stores (via company sales team)  Prepared presentations for reporting  Coordination of joint advertising projects with Distributors  Coordination of work with adv. agencies and print houses  Coordination of POSM materials development, production, delivery and implementation  Budget planning and spent controlling  Web-site content

Coordination of BTL and ATL activities: Produced marketing materials  Edited web site content  Coordination of work with media (advertisement placement, preparation of artworks for media, internet)  Coordination of work with advertising agencies (developing of the design of POS materials, preparation of artworks)  Work with print houses  Distributors joint advertising programs(outdoor, press advertising)  Event support (seminars, exhibition, promo events)  Control of the delivery of POS materials from company warehouse to the dealers  Managing the Purchase Order process

 Sale process  Project coordination: briefing, close work with creative team, tracking projects’ progress, deadlines control  Projects: development of trademarks, design of packages, design of other posm.