● Full responsibilities on a seven-digits P&L unit, boosting whitespaces sales over 20% with E2E competitive analysis and forecast, surpassing the budgeted sales by 15%. ● Directly on-boarded two new companies in the first 12 months. Created innovative Go-to-Market plans, pipeline, and global partners alliances for six sales reps in ten regions. ● Inspired +15 transformational studies to C-Levels partners, building software strategies and user journeys with C/4HANA, a suite of five leading cloud solution portfolios. ● Implemented more than 30 innovative and scalable assets, including keynotes, videos, and blueprints that helped account executives to reduce the sales cycles by 25%. ● Launched best-in-class demand generation campaigns that uplifted the customer base by 150% in Europe. Trusted missionary, representing the company in trade shows. ● Led the winning team at DevX Challenge 2019 for Berliner Verkehrsbetrieben (BVG), creating an app with click-and-collect, and sterling service for pharmaceutical firms. ● Coordinated all aspects with marketing to expand different cross-media outlets.

● Structured and implemented sales strategies in a US-matrix corporation that exceeded budgeted bookings by 25%, achieving a record goal of £3M in 2015. ● Conducted quantitative research on partners, generating client reporting workflows (Salesforce) and pushed +125% increase of Marketing Qualified Leads [MQL] (Marketo). ● Created positioning, messaging, and marketing materials targeting essential buyers in Western Europe. Trusted advisor on several sprint methodology workshops. ● Oversaw the product portfolio integration after the key acquisition of ProZone Sports, a £12M performance analytics and services corporation with global footprint. ● Negotiated large deals and partnerships with public and private organisations, defining pricing and conditions for rights licenses, metadata supply chains, and contents. ● Developed short, medium and long term sales and marketing plans for EMEA.

● Achieved yearly sales margins and goals, with an average of 110% for the total period, accounting for the largest non-US revenue generator region over two seasons. ● Facilitated informed decisions compelling business approach within cross-industry resources, securing C-level buy-in for investment in European editorials news-desk.

● Ignition of four team units in different cities from scratch, recruiting vendors and a team of +20 staff persons with a diverse technical background. Full P&L responsibility.

● Successful implementation of cross-system processes (+500 metadata files) through +100 healthcare facilities, accomplishing demanding SLAs and RFP requirements. ● Project management and deadlines negotiation with the life sciences executives.

● Implemented backup processes and disaster-proof DAS systems for large healthcare corporations such as Roche, GlaxoSmithKline, and Boehringer Ingelheim.