• Product goals: increase DAU/MAU • Content&offers developing: coordination with digital agencies to provide relevant content for the app; content strategy development to enrich app with snackable content; content plan development for all content channels; tender for content supplier had been held • Cross-department engagement: coordination with local and global team • Partners: coordination with partners/potential partners to engage subscribers and partners offers

• Trade marketing: working on developing branch-book for B2B Retail; working on developing branch-book for Flagman Beeline Stores; developing new concept for visualizing gadgets, demo-zones and posm-materials in current stores. • Campaigns development: ‘Know-How’ Developed and successfully implemented TTL product campaigns (ATL, Web, PR, Digital); ‘Beeline’ new products support (Digital, ATL, Web). Review and provide input of current advertising campaigns, including content and budgeting • Communications: ‘Know-How’ new creative platform developed and launched • Analytics: Performed competitor analysis and provided recommendations to ensure proper competitive brand positioning on the market (‘Know How’ and ‘Beeline’). Distributed analysis and recommendations across the organization to ensure competitive positioning consistency. Performed Key Performance Indicators (KPI) research and analysis to ensure organizational progress towards goals and to identify areas for improvement. • Cross-departmental engagement: Collaborative work with media and digital departments to ensure new identity and creative platform consistency.

Planned work break and Co-Owner and Creative support of sport blog • Idea: was created the idea of two girls having sport-blog • Brand building: identity developed and implemented (web-site, logo, slogan) • Communications: writing articles, reports and interviews for the blog according to the brand positioning (easy, fun and girlish view on football) • Digital strategy: sport activity analysis in internet, understanding of the target audience, finding right time and place to provide materials in the blog, working with the comments from subscribes • Media support: fb, twitter, vk, sports.ru accounts leading • Technical support: coordination with it-manager to fix bugs, problems, designs

Brand Building: New corporate identity development and implementation Communications: new creative platform development and launch Responsible for all brand communication in Mobile Department (Atl, Btl, Digital, Media,Trade) Launch new regions in Russia (21 regions) Responsible for organising work processes between central marketing department and regions

• Communications: Developed communications strategy for brand positioning – internally and externally. • Advertisement: Reviewed and provided input of current advertising campaigns, including content and budgeting. • Budget management: Evaluated and influenced budgets for ad production, brand development, and research. Followed up on budget distribution to ensure consistency with the overall budget strategy. • Cross-departmental engagement: Coordinated collaborative work across multiple teams (marketing, product development, public relations, research, media relations, etc) to ensure proper brand positioning and communications consistency. • Campaigns development: Developed and successfully implemented TTL product campaigns (ATL, BTL, PR, Web, Guerilla Marketing) • External vendor management: Developed and managed relationship with the outside marketing agency. Oversaw development of creative content by the agency to ensure proper brand positioning and outstanding quality. • Analytics: Performed competitor analysis and provided recommendations to ensure proper competitive brand positioning on the market. Distributed analysis and recommendations across the organization to ensure competitive positioning consistency. Performed Key Performance Indicators (KPI) research and analysis to ensure organizational progress towards goals and to identify areas for improvement.

Account Manager (Mars brands: Kitekat, Rondo, Catsan, Chappi) • Relationship management: Organized, held and lead periodic meetings with clients and contractors. Wrote and frequently updated client management reports, such as contact and status reports. • Process management: Was in charge of managing and ensuring quality of all project documentation. Edited and approved all materials presented to the client. • Proposal presentation: Developed, created and presented project and commercial proposals. • Internal communications: Coordinated work and briefed all sister offices to ensure productive collaboration. • Budgeting: Fully managed and controlled financial aspects of all client projects. • External vendor management: Managed relationships with third party vendors for special projects, including financial and legal contractors. • To create brief under confirmed strategic

Account Manager (Clients included: MasterCard, Tetra Pak) • Brand positioning: Developed concepts and strategies for brand positioning. • Promotional campaign management: Organized, coordinated and conducted regional promotional campaigns and events in 50 cities of Russia and CIS. Coordinated work of over 50 employees, regional coordinators, supervisors, promotional personnel and external contractors for promotional products and printing services in those regions. • Client management: Fully managed relationship with the client, including preparation and presentation of project proposals, creation and presentation of final reports, development of technical documents and technical orders, preparation of client contracts and agreements, invoices, analytics and research reports, and analysis of client response to ensure further relationship effectiveness. • Media relations management: Coordinated work with central and regional media outlets, including print and television, to ensure proper coverage and create framework of ad placement.