 Working closely with shareholders to develop and implement strategy of start-up  Developing first marketing concepts for start-up and defining initial marketing strategy  Negotiating with suppliers in wide range of sectors (real estate, food and beverages, advertising, IT) Gained skills and key achievements  Actively participated in selection and recruiting process of full time staff  Planned optimum product assortment (menu) based on customers preferences for taste, quality and price  Analyzed competitors (built detailed profiles of each competitor using mainly SWOT analysis) and offered marketing positioning which significantly differentiates Verona Pizza from its competitors through entire marketing mix (guaranteed 30 minutes delivery, superior food quality and service)  Launched new Verona Pizza brand (actively collaborated with advertising agencies) which ‘beats out its competitors’ today (Kyiv Post, 14 Oct 2010)  Experienced with investment appraisal methods and learnt how to use them for decision-making

 Monitoring of market situation and marketing environment for exhibiting industry (using PEST analysis)  Analyzing the advertising campaigns and comparing effectiveness of different advertising media  Exhibitions websites optimization and promotion  Copywriting of press-releases, news and advertising texts in English and Russian  Online banners design  Working with web development department to ensure company’s objectives are achieved  Collaborating closely with exhibiting partners and organizing press-conferences with Mass Media  Questionnaires design and presenting feedback reports to company’s management  Organizing EUROEXPO’s participation in exhibitions (5pExpo, Moscow; EuroShop, Dusseldorf) Gained skills and key achievements  Within half a year at Euroexpo I was promoted into Group Leader of Online Marketing Department where I was managing a team of three  Developed and monitored online advertising budgets for all exhibitions ($25-30K for exhibition)  Planned and conducted online marketing campaigns for 15 annual exhibitions  Hired, trained and supervised two new employees for Online Marketing Department  Evaluated existing marketing plans and formulated ways of improving them  Convinced management to focus on internet promotion rather than on offline media

 Providing full range of BTL (below the line) advertising services to Russian and International clients  Working with Mass Media in Moscow and regions in order to promote clients’ business interests  Developing PR strategy for clients  Searching for new clients and participating in tenders  Active participation in brain-storming sessions  Writing articles for marketing websites on behalf of AZ Communications

 Monitoring presence of company and its competitors in Mass Media  Authored report on exposure of company and its competitors in Mass Media