Launch & distribution of professional hair care lines Orising, Italy, and Saryna Key, Israel, on Russian market. Developing the concept and launch (in the process) of cosmetic line KeyDay General supervising: • Department structure creation • 3 sales managers, technicians and PR-manager in order Sales: • Commercial team recruiting (3 sales managers, technician, PR-manager) • Product price structure working out – the system of relevant discounts • Sales control – figuring out sales plans, clients visits control, negotiations with key clients • Direct sales to key clients - ZUM, Articoli, Mone, Ozon & Wildberries; working out distribution in St, Petersburg, Krasnodar and Rostov-on-Don Marketing: • Competitive surrounding analysis, local market brand price positioning • Working out salon procedures on the product • Creating of system and structure of regular product seminars • Creating and embodiment of marketing programs: participation in exhibitions and events (Nevskye Berega - 2019, HairProBeauty (Beauty Day) - 2020 • Working out and fulfillment control of trade marketing programs: starting package proposals; sales promotions targeting on stylists and consumers • Defining the concept of internet promotion: site creation control; SMM – product pages in VK, FB, Instagram fulfillment control Defining the concept of offline and online promotion of cosmetic line KeyDay https://www.instagram.com/orising_russia/ https://www.instagram.com/sarynakey_russia_official/

Launch & distribution of professional hair care & color line Rolland (Oway) on Russian market. General supervising: • Department structure creation • P&L creation, defending and embodiment control • Product stock control (600 SKU) – stock-sales analysis, oders placement to manufacturer • Working out sales trainings and internal product seminars for sales managers and technicians • Annual employees’ evaluation performance • 6 sales managers, 4 technicians and PR-manager in order Sales: • Commercial team recruiting (6 sales managers, 4 technicians) • Product price structure working out – the system of relevant discounts • Sales control – figuring out sales plans, clients visits control, negotiations with key clients • Direct supervising of “problem” clients Marketing: • The translation of original manufacture’s POS-materials, the creation of locally adapted POS-materials, working out brand sales equipment • Competitive surrounding analysis, local market brand price positioning • Counting out price changes due to external economic factors • Creating of system and structure of regular product seminars • Creating and embodiment of marketing programs: participation in exhibitions and events (Intercharm-2014, HairProBeauty (Beauty Day) 2016-2018 – Moscow, Krasnodar, Yekaterinburg, Sochi, Chelyabinsk, Simferopol); the seminars of opinion leaders (top stylists from Italy and Russia) on the paid basis – Moscow, Yekaterinburg, St. Petersburg, Simferopol, Novosibirsk • Working out and fulfillment control of trade marketing programs: starting package proposals; sales promotions targeting on stylists and consumers; system of “seasonal” packages and product bonuses • Defining the concept of internet promotion: site ecorolland.ru creation control; SMM – product pages in VK, FB, Instagram fulfillment control; initiating and producing of product collections creations by partner stylists; producing of SMM promotional videos creation (idea, screenplay, directing) https://www.facebook.com/rolland.ru/videos/1176704365789115/ https://www.facebook.com/rolland.ru/videos/904583039667917/ https://www.facebook.com/rolland.ru/videos/1226888944103990/ https://www.facebook.com/rolland.ru/videos/921810477945173/

Developing & launching a new skincare/haircare/perfume line for kids under the well-known brand name • Potential competitive environment analysis • Price positioning & assortment defining • Monitoring the proposals of cosmetic bulks & packages manufacturers • Choosing manufacturers, bulks, packages, perfume compositions • Working out marketing concept & trade marketing policy including TV-support & interactive promotional programs • Further communicating with brandname owners, manufactures, design agencies • Defining principle sales channels • Stock & sales analysis, further line assortment development Selecting & launching make up lines for import & distribution in Russia • Potential competitive environment analysis • Price positioning & assortment defining • Working out trade marketing policy • Further communicating with manufactures • Defining principle sales channels, proposals on sales equipment creating • Stock & sales analysis, proposals of further line assortment development

The launch of a new professional skincare brand SYSTEMnanogreenPROFI • Figuring out sales channels • Reorganizing commercial structure • Creating PR-support • Organizing & carrying out seminars for cosmetologists & cosmetological clinics owners • Supervising product managers’ routine • Writing PR-articles for specialized & popular press Personal sales to key-clients The launch of a new skincare brand (FMCG, mass market) Nanogreen • Product price positioning • Commercial structure formation • Sales channels opening (nets, regional distribution), • Working out trade-marketing program • Commercial service supervision.

Moscow region sales supervision.Budgeting. Entering nets “Arbat Prestige”, “MakeUpStation”, “Taber Trade”, “Arbor Mundi” with brands “Elegance” & “Ajoure”. Starting & organising KA service department (specialized cosmetic nets). 100% department volume increase by means of existing base effectiveness growth (23%) & entering the assortment of principal cosmetic nets. Marginal growth as a result differentiated price policy. Participation in brands development

Supervising distributors in “Ural” region (Chelyabinsk, Ekaterinburg, Perm, Tyumen, Ufa, Kurgan, Magnitogorsk, Izhevsk). Managing commercial represantatives on distributors’ base, working out the concept & motivation system of specialized departments on the distributors base. Working out & defence of local promotional activities, distributors stock & KA base control, payments regulation. 40% regional volume increase.