- E-commerce trade marketing strategy development, implementation and management - Annual activation plan development, execution and analysis - Managing digital marketing campaigns annual activation plan development, execution and analysis - Developing annual activation plans for marketing campaigns, managing the campaigns and analyzing the campaign results - Trade marketing budget management and optimization to grow ROI - Development and implementation of e-launch strategy for new products - Market & competition monitoring and analysis, with subsequent recommendations - Connection between marketing department and sales for special projects development - Collecting all necessary digital performance data for activation efficiency analysis Key projects and achievements: launching an e-shop in the USA; developing e-commerce channels (Markets: USA, UAE, Europe, Russia)

- E-Commerce Trade Marketing Strategy development, implementation and management - Annual activation plan Development, execution and analysis - Performance digital marketing campaigns annual activation plan Development, execution and analysis - Market & competition monitoring, analysis and recommendations development - Connection between marketing department and sales for special projects development - Collecting all necessary digital performance data for activation efficiency analysis - Event project management including (but not limited to) budget management, revenue generation, accounting, venue selection, vendor sourcing and management, project plan management, event promotion and registration, on-site event management, event measurement and analytics, prioritization and resolving issues Key projects and achievements: E-shops launched in Russia, India, and Europe, diverse e-commerce channels developed (Google, Yandex, MyTarget, Facebook, YouTube, HVAC Industry portals, marketplaces, mailings), 6 large-scale seminars organized from Moscow to Vladivostok, participation in the World Climate 2018 Exhibition.

- E-Commerce trade marketing strategy development, implementation and management - Performance digital marketing campaigns annual activation plan Development, execution and analysis - New product e-launch strategy development and implementation Key projects and achievements: e-shop redesign, e-shop 1C integration, developed e-commerce channels (Google, Yandex, Facebook, Yandex.Market, Mailings).

- E-commerce trade marketing strategy development, implementation and management - Managing digital marketing campaigns annual activation plan Development, execution and analysis - New product e-launch strategy development and implementation Key projects and achievements: company CRM system development, new corporate website launched, increased ROI in digital campaigns, developed new marketing channels (Yandex, Google, Mailings, XML Imports: CIAN, RealEstate, Yandex Estate, Avito, EMLS, The Property).

- Web-service administrating - Analyzing main market aspects that influence consumer demand dynamics - Analyzing the company marketing activities. - Analyzing marketing activities of the competitor companies and improving the company’s own marketing activities. - Pricing - Promoting company’s products in social networks - Web-site content filling, writing texts - Promoting web-site to the top position in search engines - Creating banners and promo materials - Website usability testing - Analyzing the effectiveness of the website - Creating positive company image in the Internet - Creating Pay-Per-Click advertising in Yandex.Direct and Google.Adwords - Working with the semantic core and full search engine optimization -Working in CMS (Bitrix, Wordpress, Joomla, HotCMS, WebAssyst, VamShop, OpenCart, Magento, PhpBB, SimplaCMS, DLE идр. ) -Working in CSS3, HTML5, JavaScript, PHP, MySQL