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ЗарегистрироватьсяБыла более двух недель назад
Женщина, 46 лет, родилась 16 октября 1979
Москва, м. Нагорная, готова к переезду (Россия), готова к командировкам
Head of marketing
Специализации:
- Руководитель отдела маркетинга и рекламы
Тип занятости: полная занятость
Опыт работы 25 лет 5 месяцев
Май 2019 — по настоящее время
7 лет 1 месяц
Me & Now
Москва, Meandnow.ru
Образовательные учреждения... Показать еще
CEO
Full 360 business strategy development from scratch & product launch
Июнь 2018 — Апрель 2019
11 месяцев
Москва, sbibankllc.ru
Финансовый сектор... Показать еще
Head of marketing
Creating a marketing block from scratch, developing a marketing strategy for the bank, marketing support for products, UI / UX support for IT infrastructure and systems of the Bank’s remote banking systems, planning and monitoring budget execution, launching key products of the bank, supporting internal communications and corporate culture, building up PR activities of the bank. Implementation of digital strategy, permanent optimization of sales funnel, BTL / ATL activity.
Октябрь 2016 — Июнь 2018
1 год 9 месяцев
Claustrophobia/Cosmodrome games
Москва, claustrophobia.com,cosmodrome.games
Услуги для населения... Показать еще
Head of Sales&Marketing
- Department building, analysis of the market, strategy development
- Loyalty program development&implementation, CRM
- Franchise package elaboration, marketing support providing
- Budget, ROI, P&L
- All marketing activities launch, digital marketing strategy improvement (SEO, SMM, Adwords, Direct, target и пр.)
Август 2014 — Сентябрь 2016
2 года 2 месяца
Lena Lenina Manicure Studios (150 studios)
Москва, www.llmanikur.ru
Услуги для населения... Показать еще
Vice-president of Marketing
- Developed and implemented marketing strategy as well as set up from scratch a marketing division;
- Architecture design elaboration and implementation of a CRM program;
- Opened and made marketable new studios, introduced new services and managed assortment;
- Ensured full control of all aspects of marketing (digital, promo, ATL, BTL, production etc.);
- Ensured drawing up and execution of marketing budget (over 110 mln RUR) and ensures cost saving;
- Ensured direction of a department (20 employees):
• Created a successful marketing structure for the Company;
• Contributed to sales volume increase by 21 per during the first three months in the implementation of the new marketing plan;
• Ensured increase in the number of clients visiting trade outlets from 3000 to 5000 visits per day over the year;
• Total growth of the client base came to 58 percent over the year.
Ноябрь 2011 — Август 2014
2 года 10 месяцев
Organizing Committee for Sochi 2014 Winter Games
Москва, sochi2014.ru
Head of Ceremonies
- Interacted with the Games' marketing partners in activation of sponsors' rights (Rosneft, Volkswagen, Rostelecom, Ingosstrakh, Adamas, Bosco and others);
- Ensured operational planning of Ceremonies Days (6 events, each involving 40 000 people);
- Interacted with TV rights holders, press and other medias as well as monitored information and the project's PR;
- Ensured GR management: handled documentation flow and cooperation with State bodies and agencies;
- Directed the Ceremonies Team (of 9 Department staff members, 2000 volunteers and 500 General Contractor' staff members);
- Participated in the Russian Finance Ministry's working group tasked with drawing up and optimization of the budget:
• A Presidential Certificate of Honor was awarded to me by President of the Russian Federation for successful implementation of a Federal Project and I also received a number of expressions of gratitude and certificates from State bodies and agencies involved;
• Contributed personally to budget optimization through managerial solutions to reduce costs;
• Ensured continuous operational activities of 38 divisions and State bodies during Opening and Closing Ceremonies of the Olympic and Paralympic Games.
Ноябрь 2010 — Ноябрь 2011
1 год 1 месяц
Москва, www.magroup.ru
СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование... Показать еще
Marketing and Sales Director
- Developed the Company's marketing strategy and ensured its implementation (B2B);
- Participated personally in development of marketing activities for the Holding's clients (including creative concepts, market analysis, preparation and presentation of commercial offers, participation in tenders);
- Ensured implementation of strategies to bring new trademarks on the market (LG Cinema, Green Mark, Hyundai Solaris, Rosneft-Fuel Fora and over 15 others);
- Accomplished unique 360-degree (TTL) cases for the Holding's clients – Rosneft, Volkswagen and Oriflame;
- Controlled budget, monitored P&L and ensured costs reduction;
- Led a team of 200 staff members in developing and introducing needed business processes;
• Successfully reformed the organization structure in force, which allowed to reduce the salary funding by 30 percent;
• Increased project gross profit margin from 10-15 to 40 percent due to optimized management of counterparties and introduction of lacking policies and procedures;
• Contributed to winning tenders, which brought over $4 million in operational income;
• Increased the number of regular customers by 25 percent.
Январь 2006 — Ноябрь 2010
4 года 11 месяцев
OJSC Oriflame Cosmetics
Москва, oriflame.ru
Marketing and Corporate Events Director (for Russia, CIS and Baltics)
- Prepared and carried out all of the Company's events and BTL activities in the region;
- Developed and carried out marketing actions to stimulate sales and recruiting activity;
- Evaluated economic effectiveness of the Company's events;
- Generated creative concepts and ensured ATL and PR support for the Company's marketing campaigns;
- Launched new products and product lines (Men Care, Wellness and others);
• Successfully implemented more than 300 marketing and corporative projects in the course of 5 years;
• Received numerous Company awards for high efficiency of events;
• Contributed actively to the Company's overall increase in sales in the period from 2006 to 2010.
Январь 2001 — Январь 2006
5 лет 1 месяц
OTHER PROJECTS:
Other projects
– Smolenski Passage – Marketing Director of the restaurant complex
– «Poklonnaya Gora» State Unitary Enterprise – Chief Specialist in Entrepreneurship Development
– Federal State Unitary Enterprise “Golden Ring Hotel” – Chief Manager on Development;
– Jewelry Theater – Consultant on Marketing;
– JamilCo – ДжамильКо – Assistant Brand Manager Chevignon.
Обо мне
– Managed for 12 years goods and services marketing, development and implementation of long-term and short-term marketing strategies, as well as development of 360-degree strategies for major Russian and international brands;
– Marketing management on behalf of both the client and agency;
– Carried out the full cycle of marketing events to promote goods to markets;
– Ensured for 7 years operational management of companies at the level of top management;
– Ensured for 10 years operational HR management (with up to 200 staff) and internal communications;
- Have deep understanding and practical experience of AGILE philosophy, SCRUM project management
– Have 14-year experience in holding business trainings and personality development trainings (creation, development, methodology);
– Set up and organized from scratch marketing division's work and developed organization structure for its optimum functioning;
– Acquired extensive expertise in organizing and supervising major BTL projects in Russia (involving events with up to 40,000 participants as well as federal-level promo campaigns);
– Built from scratch and successfully implemented business processes for a company with 200 employees;
– Extensively dealt with operational planning of Opening and Closing Ceremonies within the framework for organization and holding of Olympic and Paralympic Games;.
– Have 5-year experience and know-how in dealing with working specifics of direct sales system on behalf of a MLM company.
Skills:
- Negotiations
- Counterparties management
- Time management
- GR
- HR management
- Presentations, public speaking
- External and internal communications management
- Category B driver's license
- Office, 1С – entire range
Personal qualities:
- Charismatic leader
- Easily find a common language with people
- Respectful of other people’s views
- Well self-organized and self-disciplined
- Eager to learn and open to fresh knowledge
Высшее образование
2013
Высшее образование
Moscow Institute of Modern Journalism
Department of Journalism, State Diploma in Journalism, Bachelor’s Degree
2012
Высшее образование
Moscow Institute of Cultural History (UNIC)
Department of History of Cultures, State Diploma in History of Cultures
2010
Высшее образование
World Technological Institute (WTI) (under the aegis of UNESCO) and Moscow Business School (MBS)
MBA, general management, WTI (UNESCO) International MBA Diploma and MBS Diploma
2001
Высшее образование
Moscow State Linguistic University (MSLU)
French Language Department, State Diploma in Linguistics and Intercultural Communication
Знание языков
Повышение квалификации, курсы
2018
Agile/Scrum project management
Coach, Scrum master
2017
Digital marketing Directior
Netology, Digital Marketing Director
2006
Use of MS Project for Project Management
Networking institute, Certificate
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не имеет значения
