In 2017 I had to change my lifestyle due to health issues and my family future. The project employment made it possible to ensure work-life balance. Since 2018 I’m on maternity leave and still working as self-employer in three main directions: ADVERTISING AGENCIES TMA-Draft, Octagon, Havas Digital Key role: Strategy lead in ad pitches. • Identifying the key problem, clarifying business, marketing and communication objectives to find the right solution make business grow (here market, brand and audience analysis and research, defining the brand and product role in the communication) • Develop the creative briefs and briefing the teams, moderating the brainstorming sessions, making sure the activations ideas are in line with brand objectives, designing brand activities ecosystem and setting KPIs for each channel (not only digital). • Thinking over the storytelling of the presentation, communication with the clients, presenting the offer. SOCIAL ENGINEERING Non-profit organizations Key role: Project Developer, Grant writing. Key results: Among 13 projects submitted to the President Grants Fund, 11 got investments. • Enhancing the project proposal and identifying the gaps to make sure the project message is clear and the project followed all the procedures provided by the grant maker. • Clarifying the social problem and its relevance for target, analyzing audience needs, making research if needed to develop a solution to a problem. • Project goal statement, objectives and key results. • Designing the set of activities to reach the main goal (setting the KPIs and measurements for each event). • Developing and verification project budget (making sure that all staff and office costs are covered, and the costs of key activities are competitive and in line with market prices). • Finalizing all the findings in ppt format, completing grant application or private foundation proposal, ensuring that it is highly competitive and thorough. SOCIAL ENTREPRENEURSHIP Russian cross-country skiing and triathlon competitions Sport organization: Russialoppet (www.russialoppet.ru) Key role: Sport manager, project lead. Main partners: Otkritie Bank, Lukoil, Sportmaster, Fischer Sports Supporting brands: SiS, Sqeezy, Craft, Salomon, Atomic, Dodo Pizza, Red Bull This project is a trial to make a hobby into a business. After Sochi 2014 sport became a very important part of lives of those who made the Olympic Games. We wanted to use the experience we have in sport marketing gained for the promotion amateurs’ competitions and sport travel in Russia through the development of existing regional races. We running the cross-country skiing marathons all over the country – from Moscow to Kamchatka. And thanks to the financial support of the Otkritie Bank provided in 2017, we were able to bring the project to a new level and attract even more races and sponsors. I’m responsible for a wide variety of activities such as brand design and website settings, content and social media marketing, building relationships with sport athletes and bloggers, marketing strategy and promo activations with sponsors. The project also gives a brilliant connections. I have a direct communication with a CEO and business deps of Russian biggest companies, Olympic champions and Government people. It is a good project to test and learn.

Key accounts: Mars (Petcare & Chocolates) • Responsible for developing and enriching ideas that meet brand and ad objectives based on consumer data and insights in digital space; • Defining the brand and product role in the ideas, designing ecosystem and creating roadmap of all relevant digital channels into one actionable plan; • Setting KPIs for all digital platforms and ensures that all the solutions meets established benchmarks; • Writing creative briefs, ensuring that creative and media parts are effectively integrated; • Building digital acceleration program for global clients’ team (covered topics: digital video, social, live streaming, mobile marketing, emailing, e-com and content strategy) • Knowledge of UX/CX, SEO, social, ecommerce, emailing and content marketing, understanding of digital and social analytics and measurement.

Key accounts: Nestle L’Oreal COTY SCA Sanofi 20 Century FOX Raiffeisen Mercedes-Benz Acer • Developing Content Marketing Strategy, effectively shape creative appeal of ideas for key group clients in cooperation with main accounts, deepen relationship with them and show strong leadership in branded content area; • Managing branded entertainment project execution, maximize the impact of Content through the choice of communication tools, platform and channels - special projects across all media (TV, Digital, BTL, print, events, etc.); • Collaborating with networks, producers, digital vendors, and publishers to identify and build impactful opportunities that deliver on account objectives across multiple platforms; • Cultivating Design Thinking in the agency’s daily basis, leading training sessions, brainstorms and workshops to develop customized, high-impact, organic content opportunities that align with clients’ business objectives.

Key accounts: Google Mondelez Jacobs Samsung Avon Visa • Leading the ICP process, developing the structure and guidelines based on design thinking principles, creating new approaches, frameworks and tools exclusively for each brands that help working multifunctional team to focus on the business goals, develop successful ideas and make the creative effectiveness; • Synthesizing Insights and identifying opportunities for brands based on a combination of data insights, company toolboxes, subject matter expert interviews and trends reports (cultural, tech, creative, media), drawing Consumer Experiences Journey and Brand Experience Maps; • Engaging with senior management and cross-functional partners (brand teams, creative, digital, social media, BTL, etc.) to provide insightful recommendations based on a quality data analysis; • Developing and managing brainstorm and workshops sessions, designing training modules such as Business Design, Creative Thinking, Content Marketing, Digital Marketing to make the agency work more effective and help to ideate disruptive solutions and enrich existing ideas.

Senior Brand Manager @ Brand-&-Design Dep. • Managing the Strategic Planning of the IOC/IPC brand and International Sports Federations (IFs), providing deep expertise of communications channels, content and culture context to maximize impact of earned awareness; • Influence the Integrating communications plans of IOC worldwide and national Partners (P&G, Coca-Cola, Visa, Sberbank, Aeroflot, etc.) as trusted communications advisor to ensure the Partners act in line with the IOC policies; • Developing design guidelines and Brand Books to safeguard the integrity of the Olympic Brand; • Building relationships with suppliers, creative and media agencies, direct and lead them to focus on deliverables in each area of strategic planning, buying and administration and GR; • Working with procurement and finance departments, coordinating bids process. Senior Sport Manager @ Biathlon & Cross-country Skiing • Managing relationship with the IOC, IPC, IFs, National Olympic Committee and National Sport Federation, clarifying their needs to ensure that Sochi-2014 OC divisions meet the standards required by the committees and athletes, both inside and outside the competition venues; • Creating clear and well-organized communications with Sochi-2014 OC divisions, educating them about the sport peculiarities and needs, coordinating their work to ensure that all services developed by each division are in line with the IOC/IPC and IFs reglaments; • Leading all aspects of sport planning: competition, training, competition schedule, sport equipment, scoring time and results, IFs services, technical officials, volunteer program, etc.; • Involving into the venue design and construction to ensure that all technical aspects of the sport had been taken into consideration not to cause any issues during the Games.

Key accounts: Mars-Wrigley (Orbit Eclipse Five Skittles) Key duties: developing and implementation of integrated communications planning across all media.

Key accounts: Nestle (cereals, baby food, spices and seasonings)

Key accounts: General Motors (Chevrolet)