The project entered the top 10 elearning startups of 2018 (Elforum) Got past the first round in FREE and tracking. A very interesting project: elearning based on time-tested and thousands of users of methods of Professor Vasiliev (accelerated learning English, super-memory, speed reading, funny multiplication table). What was done: - research and audience segmentation online and offline, conducted by CustDev, identified the main needs and patterns - developed a global strategy and tactics for product development and promotion, implemented branding, prepared promotional materials, launched the site, contextual and targeted advertising, attracted opinion leaders, top users of feedback sites - launched offline school, conducted research on various channels, found a source of low-cost and high-quality leads (200R), worked out the whole funnel from the display of promotional material to sale, found an unusual option for additional conversion to customers. - developed and launched the app for IOS Funny multiplication table. Optimized development costs, tested various opportunities for promotion, found a channel with a cost of installation up to 25rub. - Developed and launched a bot for Vk, FB, telegram, OK for school students, allowing you to repeat the learned words - Together with partners (app Modicard) developed a dictionary with all the words of the first level, voiced by native speaker, available for all types of mobile. - developed its own online platform that allows you to learn words interactively by the method Englishpamyat, found an unusual technical solution that allows you to go beyond the limitations of standard platforms. Involved in testing the product-stars: the head of product development Skyeng and Armen Hanoians. The development is still ongoing. 40 trial lessons were conducted, during which it was possible to clarify the way of interaction with the product, the basic messages of promotion, to confirm the willingness of users to pay for this product. - at Microsoft hackathon I managed to attract a team of talented students and involve them in the work on the vr-version of the training. The demo is almost finished: the user is immersed in a virtual world where he sees the object associated with the pronunciation of the word, and easily remembers new words. - thanks to my efforts, preparation of applications and presentation, the project entered The top ten elforum startups, passed the initial selection in the IIDF - formed valuable links with the elearning community, held a meetup for products, which was attended by interesting experts. - configured end-to-end Analytics and managing sales processes: Rosstat, Google tag manager, Yandex.Metric, AMO-SRM, alpha-SRM. We could see the path for each channel from switching to buy and ltv

Managing large amounts of traffic, promotion of desktop and mobile products (browsers Mozilla, FreeU, Amigo, Pulse, Likemore, Garderob) Area of work: - preparation of creatives -analytics -contextual advertising -retargeting - media (preparation and placement of banners and dies on OK, Mail.Ru, for affiliate programs and distribution) - offers (projects with games, Mamba, Topface, VK) - partnership projects (initiated the creation of a "male browser" with Maxim magazine, actively participated in projects with Disney, Mini-games, Warface, Hitech, poster And others) - smm (created the direction and monthly covered by publications from 1.5 to 3.5 million people) - monitoring (daily monitoring of media and social networks, including competitors) -pr (initiated by the publication in the media through - work with negative (created and developed this direction) - a / b testing (logos, landing pages, pages in the store) - development and creation of applications for social networks - promotion of bots - creation and launch of landing pages (more than 60) Created a Department consisting of: - smm Manager -decorator -marketer +several freelancers and contractors Psychologist+author+marketer+million traffic= high conversion rates. I know how and love to increase the conversion due to the knowledge of some features of the perception of advertising and experiments on huge traffic. Created more than 60 banner+landing page chains. When distributing traffic between projects, she received more for her projects due to high conversion (4 times for mobile traffic)

- Analytical work with Yandex.Metrics, Google Analytics, Webvizor, studying user behavior on the site, usability, recommendations for improving the site - SEO (working with the leading optimizer in Russia, adjusting the structure of the site and making changes necessary for search engines) - Setting Yandex contextual advertising.Direct and Google Adwords, using remarketing and retargeting technologies - set up retargeting in a large network, monitoring and analysis of efficiency - development of the mobile version of the site - management of the online store, coordination of the call center and calving marketing. managing a team of 4 full-time employees and working with freelancers - Development of the concept of company promotion on the Internet, social networks - Selection of platforms for advertising, types of presence - Create and maintain company accounts in Facebook, Vkontakte, Odnoklassniki, Pinterest, Google+, Twitter, learn - Setting up targeted advertising in Facebook, VK, OK -Posting advertising posts in large community Vkontakte - Work with top bloggers, promotion of products in the top LJ - Monitoring of blogs and forums, working with negative reviews and creating positive -Maintenance of teaser campaigns - Preparation and creation of banners, technical specification for the designer and then revision - Creation of leaflets, brochures, product labels - announcing the opening of new stores, online and off-line - outdoor advertising (signs, pillars, festive decoration) - publications in the press and special projects, preparation and placement of models - development of loyalty program and plastic cards

Charge: 1. Development and implementation of a strategy of presence online (the formation of the optimal online marketing mix, with deep analysis of the efficiency costs), the analysis of the performance of each advertising channel, adjustment of the strategy according to the market situation; promotion (SEO, contextual advertising, placement of articles, banner advertising, Videoclik, partnership projects, social networking) 2. Development and content of the site, work with site indicators through Google Analytics and Yandex Metric; Analytics of attendance (Google Analytics, Spylog, Livinternet), 3. Implementation of e-mail and sms mailing system (30 000 addresses) 4. Work with contractors, interaction, control of terms of performance of work; 5. SMM marketing (work with accounts in social networks Facebook. Vk, Classmates) 6. Work with standard offline marketing tools (magazines, radio, Newspapers, boards) 7. Formation of marketing policy of the company: development of the system of presence of the company and products in off and online environment, pricing, work with partners 8. Formation of the Department's budget for the month and year, cost control, expense report; 9. Control of all communications of the company with potential and existing customers; 10. Evaluation of the effectiveness of marketing and advertising activities. 11. Development and implementation of measures to stimulate sales (in the retail network as a whole), comparative analysis of sales of different groups of goods 12. Holding of campaigns and contests, analysis of the results of campaigns and the effectiveness of the promotion channels used, 13. Development and development of loyalty program, discount program Analytics, 14. Interaction with other departments, contractors 15. Monitoring of competitors 16. Ensuring stable operation of the online store, content updates 17. Work with complaints, customer questions

* Management of Internet projects development, development of tactics and strategy; work with websites, portals (including creation of new services, interaction with developers, site editing, moderation, work with users); * Development of promotional materials (banners, modules, leaflets, presentations), preparation of articles and press releases for the media and Internet portals, work with designers; * Development of marketing plans and advertising budgets, organization of off-line and on-line promotion; contextual advertising; * search and attraction of partners, sponsors, development and maintenance of joint projects, documentation of barter transactions; * development and implementation of training activities for clients, preparation of training materials; * presentations at specialized conferences; * web 2.0 activities (monitoring of the blogosphere, corporate blogging, promotion and development of professional communities, communication with bloggers, responses to objections); * monitoring of competitors ' activities; *monetization project, search celler and negotiating terms of cooperation; Main results of work: - Developed and successfully implemented the project development strategy, created new services and implemented monetization of the project - Implemented joint projects with Microsoft, Gazfond, Rodex Group, the game of Virtonomics, travel company Mir without borders, and many others.

1) analysis and segmentation of the market, development of brand promotion strategy for different types of clients, bonus accrual, analysis of activities and efficiency of advertising agencies 2) training in effective advertising campaigns and use of all Yandex features.Direct 3) analysis of the effectiveness of advertising campaigns (word selection, text, title, CTR and many other parameters 4) if necessary - assistance in the preparation of the media plan 5) development of the General strategy of the advertising campaign taking into account the specifics of the client's activities (selection of sites, budget forecast, selection of functions that optimize the distribution of funds) 6) document flow control

At first, I worked as a search and attract customers Manager. After she mastered the main directions of marketing promotion, she began to create websites for the company's clients, as well as their promotion on the Internet: 1) development of a General strategy for the promotion of the client's products, coordination of the media plan; 2) monitoring activities of competitors, identify strengths and weaknesses of their activities, areas of emphasis for the future campaign; 3) creation of UTP-a unique commercial offer, which emphasizes all the advantages of the client's products, the style of the company and the uniqueness of the product; 4) planning and implementation of activities aimed at increasing the customer's brand awareness (mainly media advertising; 5) planning and implementation of activities aimed at increasing sales (mainly contextual advertising); 6) organization and conduct of the events themselves; 7) budget planning and ensuring its effective use; 8) preparation of necessary materials-articles, news, mailing texts, materials on the client's website; 9) assistance in the development of the site structure, navigation system; 10) continuous monitoring of the effectiveness of a number of parameters. In case of need - prompt changes; 11) analysis of results, preparation of a full report, planning of the next campaign.

maintaining the client database, restoring relations with the departed customers, "cold" calls. Advice in choosing a training program. Ensuring the program in the scheduled time, with the maximum possible number of participants of the required status. Restored relationships with more than 60 companies, more than 30 of my clients attended the training cost from 210 to 1150.e. At the scheduled time of the program of Elena Sidorenko, gathering the necessary kolichestvennom.

placement of information about vacancies, search for candidates, conducting interviews and psychological testing, presentation to employers, organization of casting, conclusion of contracts, conducting a number of psychological trainings

participation in promotions, promotion of tobacco products (Peter 1, Winston, etc.), Garnier products, food, alcohol. We were trained very seriously-before the casting we attended 7 training sessions, where we considered all the advantages of the promoted product, passed role-playing games, learned to work with objections, to establish contact. Therefore, I learned a lot about promotions, was one of the 20 best promoters of the Agency.