Software development, Chip modules supply, EMV bank card production, Payment technologies, ID-solutions, Financial and non-payment applications, contactless payment wearables, tokenization services. Global markets.

Products and Solution sales and promotion on Russian market and CIS (ATMs, Video Teller machines, Face recognition terminals, Turnstiles, Personified marketing solutions, etc.). Participated innovation project of implementing VTM in VTB bank and Promsvyazbank, personally found strong technological partner and started new business line for GRG Face recognition terminals in Russia. Already implemented in Alfabank, Raiffeisen, Gazprombank, Tinkoffbank, etc.

GRG Banking is the international company with HQ in Guangzhou, China which specializes on technological solutions development, ATM manufacturing, system integration, implementing complex high tech infrastructural solutions on AI and BigData platforms. Area of responsibility: Global overseas markets. Tasks: Product marketing strategy development and realization, promotion activities and funnel development on overseas markets. Product portfolio development and customization to meet regional markets requirements. Building products roadmap. Market research and competitive analysis. Direct communication with customers to define pains and needs, customer development, HADI, CJM, JTBD, product metrics analysis, etc. Close work with financial department and R&D. In cooperation with regional teams defining key customers, action plans, lead generation and subsequent realization. Strategic and operational marketing, digital marketing, mediaplan development, planning and realization of ATL/BTL activities, budgeting, lead generation campaigns in all channels: SMM (Facebook, LinkedIn, Twitter, Instagram, etc.), CRM-marketing, SEM, SEO, context, email, content, on-line/off-line event management. Work with public media, printing companies, third party service providers, suppliers, etc. of Cost structure optimization, P&L, ROI, Revenue targets, Cross-functional teams interaction. Coach and manage the team members to enhance performance and personal development. I directly managed team of 10 people and cross functional teams communication. Have proficient expert knowledge of CRM systems (Salesforce.com and MS Dynamics). Achievements: New products development and launch - TCR, STM, FR terminal, CIT SaaS platform. As a result of promotion activities high margin branch transformation projects in Singapore, Vietnam, Bangladesh, Argentina have been realized. In Russia successfully launched 3 new business directions related to FinTech, accredited one new partner company.

Responsibility markets: Russia and CIS Distribution model – combined (direct + distributors) Focused on product/project and operational management, business development. - Company’s product portfolio (HW, SW) maintaining and development. - Creating 5 year global product road maps reflecting projected sales by geography and showing the required R & D investment - Close work with Russian Central Bank for recycling ATMs and deposit machines certification. Participated C-level meetings, worked on recycling ATMs testing program with vendors and RCB. - Product development process management, meeting milestones, parties coordination and control (usually teams from different countries, each responsible for its part of development) - Presenting solutions for customers (business and technical), partaking negotiations - Developing and delivering sales training programs that allow for easy assimilation of product knowledge, enhance sales skills and increase knowledge of competitive product positioning - Coordinating field support on application and products use - Participating on relevant standards committees and helps to ensure product compliance with industry standards and regulatory requirements - Negotiating and setting up partners and distributors - Managing or coordination Global intercompany product development/improvement projects (with different countries teams participation). - Managing complex international product development projects with international companies participation: Hitachi, JCM, G&D, MEI and others - Analyze the current brand status (assessing brand awareness and relationship of target audience to product, brand loyalty level, correspondence of current brand status with desired status). - Analyze market situation (Competitive Analysis & Benchmarking) – target audience, positioning, and competitor promotion methods; research of user audience (Customer Behavior Research) - segmentation, coverage, percentage of user audience in target audience, behavior models. - Perform business planning - Develop and implement marketing strategy

Comprehansive consulting in a field of banking retail channel automation. Branchs’ business processes optimization. Development and implementation new products based on Self-Service Terminals technology and Mobile Banking Offices. Managing projects of ATM’s and Information Payment Terminal’s delivery and installation. Conducting presentations for potential customers and clients. Presale. Negotiations on a top-management level, participation in exhibitions (Cardex, EuroKioskCom, Wincor-World, etc.). Building up partners relations with equipment and spare parts suppliers, third parties (from Russia, former CIS, Lithuania, Germany). Hitachi, JCM, MEI Sodeco, CashCode, Gizeke & Devrient, Sankyo, Star Micronics, Epson, Sagem etc. Procurement management. Stock control. Product line management. Tenders participation. Product customization for projects. Control terms and quality of new drivers, implementing new functionality and hardware modules. Implementation of anti-skimming solutions, complex remote monitoring, video and management systems. Competitors monitoring. Pricing, profitability control. SLA compliance. Preparing business plan and product portfolio documents. Managing complex projects of banking hardware and software delivery, implementation, customization, processing integration - OpenWay, CompasPlus, SmartVista, TietoEnator (SSD, NDC/DDC, ISO8583). Conducting EMV sertifications for clients. Good knowledge of ATM hardware and software. Projects: Sberbank, Gazprombank, Rosbank, Russky Standart, MBRR, Zenit, etc.). Maintaining relationships with clients, facilitating new contracts.