Responsibilities: - full ownership of Royal Canin brand marketing agenda for Cats segment (>60% of business) - innovation pipeline (localization) elaboration & execution, leadership of a cross-functional team - communication plan and creative assets development - drive brand premiumization and diversification through focus on Breed and Care product ranges - ensure competitive pricing on market providing regular price monitoring and elaborating price architecture to meet business KPIs Achievements: - elaborated 3Y innovation plan and portfolio roadmap for Cats segment - implemented brand communication plan adjusted to currently available media framework in 'dark mode' - rollout of Royal Canin loyalty program on Ozon (unique partnership case for brand due to consumer data acquisition possibility) - conducted several ad hoc consumer studies that allowed to get insights needed for brand strategy development

Responsibilities: - elaborate and deliver Adults audience strategy with focus on active consumer base growth - execute local relevant activations with global / regional toolkit and develop media strategy (mostly in digital) to grow awareness - portfolio management (100+ SKUs), incl. pricing implementation, demand forecasting and product channel strategy - regular track performance of consumer sales by channels and franchises and leading ad hoc researches needed for strategy development - manage brand own entertainment content (on streaming platforms, e.g. IVI, Kinopoisk and TV channels) - drive effective collaboration with external IPs (Disney, Warner Brothers, Lamborghini, Adidas, etc.) and brand fan community Achievements: - stable positive performance of Adults portfolio for 2 years in a row (consumer sales of Adults assortment FY’21 +200% in Value and +222% in Units) - fastest growth among all brand categories increasing audience share in total brand sales from 9% in 2020 to 17% in 2021 - deployment of always on communication in digital (owned, paid, shared) so that 40% of the TA has seen any communication of LEGO Adults - execution of non standard activations that became best practices for other markets in the region (incl. new instruments in Instagram, audio formats, TV and OOH) - significantly enhanced database for Adults audience in Russia by initiating qualitive and quantitative studies (e.g. basic usage & attitudes research) - in collaboration with Sales enhanced Adults discoverability in retail (improved presence in existing channels; rollout to new e-com clients, e.g. Wildberries and Yandex.Market)

Responsibilities: - leading growth of JDE impulse business ahead of market and competition through strong portfolio - developing long term strategy and portfolio development model including ATL support and NPD - business analytics and modeling integrated planning as part of IBP - managing Impulse portfolio budget and developing price recommendations Achievements: - elaborated from scratch long term local strategy aligned with key local and global stakeholders, - strengthened positions of current Impulse portfolio proven by Nielsen database (growth of market share +500 bps and closing WSD gap vs competition) - development and launch of 5 NPDs in one year meeting financial targets (gross margin, ROI) - together with Shopper Marketing redefined promo strategy

Professional tasks: - market analysis of tea category and identifying new business opportunities, - defining long term brand development plan and analyzing impact on P&L from different alternatives, - managing innovation projects from the idea till implementation stage in close cooperation with multifunctional team, - identifying consumer insights and creating new product development briefs for R&D, - elaborating brand concepts specially for the Russian market in coordination with the local team and aligned with the global stakeholders, - conducting research processes (including both ad hoc and regular category studies) Achievements: - delivered target Lipton P&L for 2015 (brand gross margin and turnover), - launched innovation projects provided brand market share turnaround, - implemented value improvement projects as a part of cost optimization initiative, - shaped up Lipton loose tea long term strategy as a future brand source of growth, - together with R&D developed packaging solution in order to improve quality credentials of core range products

Professional tasks: - strategic analysis of Skin Care category and tracking competitors activities, - brand audit and preparing innovation plans, - investigating consumer insights Achievements: - portfolio optimization on Dove Skin Care range in Russia, - launch of new products on the on time and delivering financial targets, - preparation for the launch of the new brand on the Russian market Developed skills: strategic marketing, long term planning, analytical skills

Professional tasks: - competitive analysis (pricing, in store activity, campaigns in press and TV), - creating and implementing strategies for the new products (adaptation of international concepts and elaborating new advertising and point of sales materials), - preparing product presentations for national meetings, managing research processes for concept analysis, - coordinating all aspects of forecasting and stock managing Achievements: - range optimization enabled to improve brand P&L, - delivered financial and timings targets for launch of new products on the Russian market (Color Sensational Vivids lipstick, Color Whisper lipstick) Developed skills: managing category with large amount of SKUs, project management in tight timings, public presentations

Professional tasks: - competitive analysis (pricing, in store activity, campaigns in press and TV), - preparing product presentations for commercial team, - active participation in the process of new products launches, - designing and implementing point of sales marketing materials Achievements: - development and successful execution of the new type of point of sales materials for the new product launches, - managing event in point of sale for the launch of new product without assistance from senior managers, - organization of shooting for Ellebox in tight schedule (http://ellebox.com/bjuti-guide/video/14221/) Developed skills: ability to work with big amounts of data, multitasking

Professional tasks: - evaluation of bank assets, - preparing advertising materials for the assets offered for sale, - negotiations with potential customers, active participation in bargains Developed skills: communication skills, business writing skills

Professional tasks: - collecting information for FMCG project database, - analysis of received information Achievements: accomplishing of the project in 2 weeks before targeted deadline Developed skills: accuracy, attentiveness, patience